Optimizing Your Facebook Ads

Optimizing Your Facebook Ads

I’ll cover a very important subject: Ads Optimization. Many advertisers that I see fail to take a “set it & forget it” approach. The digital world is changing too fast and that is a recipe for absolute disaster and disappointment. There is a routine that...
The Facebook Customer Journey

The Facebook Customer Journey

On this podcast I will dive into the most important factor to your Facebook Ads results: The Customer Journey. The main error I see being done is ADVERTISERS and BRANDS being romantic about their products and going for the direct sale. This usually turns out to be a...