The Complete Beginner’s Guide to Selling On Amazon
If you're an e-commerce business owner, then you've probably considered selling on Amazon. I remember the days of selling bedsheets on Amazon in the infant years and how less competitive it was. The good news is that Amazon has gotten stricter since then. Why...
How Every Business Can Benefit from E-comm
In these past years, business owners have been through a lot of ups and downs. And if you don’t have an online piece to your business yet I don’t know what you’re waiting for. But maybe this new information about e-commerce will help kick start your creative...
The Most Valuable Way to Look at Your Advertising Budget
I’ve had the privilege of meeting people who were completely broke financially and billionaires. But here’s what I’ve learned from each of these groups of people. They both have the exact same amount of time each day to get things done. The biggest difference in their...
Building Solid Brand and Culture Through Great Leadership
I’m a big football fan. And my favorite team of all time is the Dallas Cowboys. But today, I want to share a lesson that I learned from a non-Cowboy. This guy is pretty well known in the football world as a great team leader, regardless of what some fans might think...
The Fuel For Explosive Business Growth
It’s every business’s dream to reach unknown heights for the industry they're in. To reach a point they surpass their competitors and create better problems for themselves. Better problems?? Yes, let me explain… One day we had a very special guest in my Marketing...
Business Owners Guide to Understanding Customer Lifetime Value
If you're a business owner, then you should know that one of the most important KPIs (Key Performance Indicators) to track is your Customer Lifetime Value, otherwise known as CLV, CLTV, or LTV. Customer Lifetime Value is a metric that helps you measure the...
Everything You Need to Know About Customer Acquisition
Customer acquisition is one of the most important aspects of any business. Yet, it may not be clear where to start. In this post, we'll explain everything you need to know about customer acquisition. We'll discuss what it is, how it works, the benefits it can bring,...
2 Strategies To Persuade Customers To Buy
One of these days, a few of my staff recorded a new podcast episode for my agency. They were talking about messaging, and within that topic, they talked about what motivates people, in other words, what gets people to move. This sparked a fact in my memory that...
How to Make More Money, Turning 1 Sale into Multiple
All healthy businesses have multiple products and services. Because the more things you can offer people, the more people you can help, and the more money you can make. “Wait, what Manuel?! You want to make money?” Yes, I want to make money, and McDonald's wants to...
