When most people think of SEO (Search Engine Optimization), they think of Google.
And they should. It is the largest, and one of the most powerful, search engines that exist.
But while it is the largest, it is very definitely not the only one. And if you look no further, you’re missing out — big time.
Youtube is arguably as powerful, and possibly more powerful, than google as a search engine.
How can that be?
The sheer number of users constantly crawling through its videos, looking for new keyword based channels and videos, being offered up new suggestions based on their previous view history, and being shown ads tailored to them — that’s how.
It may not be as large as google, but it’s just as effective, if not more so.
START RANKING ON YOUTUBE
Just as you take specific actions on your website, injecting keywords into the copy and the backend, forming backlinks, ensuring it’s mobile friendly and has no dysfunctional links, etc., all to raise it’s overall search ranking and so increase organic traffic, so too do you take specific actions in Youtube to increase your ranking there and bring more viewers.
The only problem is, most people don’t know what those actions are or, more importantly, just how much their existence — or lack thereof — effects their influence on this massive content platform.
From keyword research and proper placement, optimal headline creation and tag optimization, to telling people to comment, encouraging them to subscribe and ensuring your content is of the highest quality, Youtube SEO is a subject in and of itself with its own experts and technology.
Look. This is one of the largest and most powerful content platforms there are. Nowhere else contains as much video or as painstakingly sorted and filtered content. If you exist it all you’d better exist on Youtube.
And if you exist on Youtube you’d better have an SEO strategy to lift you above the rest and make sure your content is seen and consumed.
This is one channel you can’t afford to ignore.