I’m a big football fan. And my favorite team of all time is the Dallas Cowboys. But today, I want to share a lesson that I learned from a non-Cowboy. This guy is pretty well known in the football world as a great team leader, regardless of what some fans might think...
It’s every business’s dream to reach unknown heights for the industry they’re in. To reach a point they surpass their competitors and create better problems for themselves. Better problems?? Yes, let me explain… One day we had a very special guest in my...
If you’re a business owner, then you should know that one of the most important KPIs (Key Performance Indicators) to track is your Customer Lifetime Value, otherwise known as CLV, CLTV, or LTV. Customer Lifetime Value is a metric that helps you measure...
Customer acquisition is one of the most important aspects of any business. Yet, it may not be clear where to start. In this post, we’ll explain everything you need to know about customer acquisition. We’ll discuss what it is, how it works, the benefits...
One of these days, a few of my staff recorded a new podcast episode for my agency. They were talking about messaging, and within that topic, they talked about what motivates people, in other words, what gets people to move. This sparked a fact in my memory that...
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