Not only have I preached this, seemingly contradictory, idea for years, but I also live it daily.
Give your knowledge away and it will bring people into your business more than ever before.
“But, Manuel, if I give away my knowledge people won’t buy products and services!”
That’s the general statement I have heard too many times to count over the years, yet I have personally proven it wrong and so have many others.
When you teach people what you know through social media you are making them wiser consumers.
And they will appreciate that you helped them before ever trying to get money from them.
They will come to see you as a trusted resource, a guiding light, maybe even a mentor.
Will some people take the information and use it? Yes, I hope they will.
Because then they will better clients and customers in the future.
Confused?
Think of it this way, is it easier for your business to service a child in elementary school or a person who has at least made it through 7th or 8th grade or higher.
I imagine you would choose the latter.
And it’s probably because they have more education, right?
Now, combine an educated buyer – that learned from you – and the right offer at the right time.
The result is money!
And often a lot of it.
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