The Importance Of Perspective In Communication

This morning when I woke up the air was a bit crisper, the sun a little brighter, and I even felt more well-rested than yesterday. 

Was it my perspective on life becoming more sunny? My ability to look at the silver lining on clouds? 

I don’t think so, I’m pretty good at seeing the possibilities of all things.

So, what was it that made today different? And how would this mysterious change affect my business? 

Regardless of how I felt this morning (and all mornings to be honest), there are clients to serve, staff to support, skills to sharpen

Marketing to do. 

Because as I teach my team, marketing never takes a day off. 

Then the simple truth of the day hit me. Daylight savings time ended overnight! That’s the reason for all the subtle differences this morning. 

Now, it’s true…

…not everyone around the world has this odd time shift twice a year. In fact, not even all the United States of America recognizes the time shifts. 

But, it does affect business, both yours and mine alike. 

Why?

Because it’s our responsibility to keep our teams on the same page for everything in our day-to-day operations. 

And when one hour makes a difference, it can throw everything off. Especially when it comes to something as important as deadlines.

That’s why marketing never takes a day off. Even when the rest of the world is changing time, we have to keep things on track. It may seem like a small thing, but the second you let off the gas pedal, the needle stops its momentum.