In this article, I want to make it very clear just how special this era we live in really is. Most of us take for granted the enormous OPPORTUNITIES we’ve been presented with.
Let me give you a good definition of the word OPPORTUNITY:
“A set of circumstances that makes it possible to do something.”
So, a set of circumstances… Interesting, right? Do you know what these “circumstances” are? Let me point out a few:
The INTERNET: Only about 25 years of age.
A MOBILE WORLD: Only about 10 years old.
SOCIAL MEDIA: Also about 10 years old.
An ECOMMERCE WORLD: Companies like Toys“R” Us closing doors while Amazon and Shopify take over the world.
An ERA of NO COMMUNICATION BARRIERS: I can do a Facebook Live and reach people in Korea, Australia or the Americas — simultaneously.
A unique ABILITY to BUILD a business in other countries without having to be in that country: I have Amazon accounts in India, Mexico, Europe, Canada and Japan. (My grandfather, an entrepreneur of the 20th Century, started turning in his grave and screaming at me in a jealous fury as soon as I finished that sentence.)
The modern BIG TIME celebrities are no longer just HOLLYWOOD stars. They are YouTube and Facebook and Instagram Stars who have more ATTENTION than most Hollywood Actors ever even dreamed of.
The first thing you need to realize, before fully taking advantage of this new world, is how MASSIVELY DIFFERENT the world we live in is compared to what our ancestors lived through (As in those just a decade older than us).
My biggest MINDSET shift occurred by simply LOOKING around and observing that there are many things in this world today we all take for granted — even though they are still new phenomena, such as the internet, mobile devices, and social media. And one thing is certain, companies and individuals don’t fully understand how to use its ENORMOUS POWER.
It goes without saying that the bigger the ability there is to COMMUNICATE, the bigger the ability there is to PRODUCE MONEY. These two things go hand in hand.
So what do we have today? The GREATEST communication era in the history of this planet. It is so dramatically different than any comparison to earlier times simply causes LAUGHTER.
What does all this mean? If you are not satisfied or comfortable with your current financial situation, then you should be actively working on putting yourself and/or your brand in front of this unique COMMUNICATIONS era that allows you to utilize MEDIA platforms to get your message in front of the BILLIONS.
Becoming an Entrepreneur
For years I’ve heard “experts” claim that entrepreneurs have a certain DNA and therefore cannot be made. This has proven to be false! A successful entrepreneur can be created at any point as long as you have two things: An obsessive thirst for knowledge and a willingness to put in the actions necessary that match one’s ambition.
I am a perfect example of that. The first 32 years of my life, I had ZERO entrepreneurial DNA. The last 5 years of my life, I built myself into an entrepreneurial genius who KNOWS how to utilize the existing platforms to capture the #1 asset on this planet: ATTENTION.
Ever since I got obsessed with the modern marketing era I started producing MONEY. The more I learned and implemented, the easier it became to create MONEY. On all sorts of markets, offline or online, with the use of Social Media advertising platforms I’ve generated over 150 million dollars in revenue in the last 5 years.
Pretty hard to believe, right? I’ve actually had to re-look at my numbers over and over again because I myself doubt it. If you, in 2013, would have told me I was going to move 150 million dollars in the next 5 years, I would have laughed and thought you were insane.
That’s something I’ve seen quite commonly with entrepreneurs. We all doubt our TRUE potential. We don’t really believe in ourselves until we actually get there.
The beginning of your journey starts with a few decisions: A decision to be BETTER. A decision to LEARN. A decision to WORK. So in order to become an entrepreneur and a successful advertiser, you have to follow these first few steps as far as a mindset:
1. Look around the world and realize there ARE opportunities.
2. Look around your own life, and your family, and decide your quality of life can IMPROVE.
3. Realize that you DON’T know everything yet and that you will need a MAJOR willingness to LEARN if you want to accomplish anything.
4. Find out where you are WASTING time. What things do you do that don’t contribute to an improvement for you and your family?
5. Start getting mentally ready for a steady improvement of your life as you apply the 4 points above consistently. This will NEVER happen overnight and 100% PASSIVE income is only a dream.
Make no mistake. Facebook advertising is today the greatest single OPPORTUNITY when it comes to advertising and growing a business.
Whether you have an e-commerce store or brick and mortar or deliver a service, you need to be spending as much time as possible learning how to utilize the Facebook family of apps to capture ATTENTION for your business. There is still today an abundance of it at a very low cost.
At the beginning of your journey as a Facebook advertiser, you have to learn the ropes of the Facebook advertising world and this means putting in the time — A lot!
As you develop confidence, this should be adjusted. Figure out where you’re at and what it will take to get where you want to be. That will be your first order of business. If you are just starting out, 80% study and 20% implementation is the way to go. As you progress change to 60% study and so on. There is no one-size-fits-all approach. Discovering your ideal formula for learning and implementation is an essential part of your road to success.
But don’t delay. Don’t miss this opportunity! There’s only one thing worse than decisional fear-paralysis — and that’s missed-opportunity sadness.
If you went back in time, to all the incredible opportunities we’ve had throughout history, you would, without a doubt, make different decisions. There’s nothing wrong with that. All I’m saying is: Don’t make this into one of those. Don’t miss it.
How good is this opportunity?
If I had a time machine, I’d get a loan for several million, get inside the time machine and travel to October 23rd, 2000. And I’d invest every single penny I had in the Google Adwords platform. I would make BILLIONS!! Why? Because you could advertise and get visitors to your websites for a nickel!
Well, the Google Adwords of today is Facebook. Your customers are there! Sure, not every single one of them, but more than what you can handle. All you need to do is FOCUS on the right things, have a STRATEGY, and LEARN the Facebook advertising platform — and you WILL get them.
Facebook advertising is today what Google Adwords was in the year 2000. No need to be romantic about the way traditional advertising was done, how your grandpa built his business, or what your university degree taught you. It’s time to open up your eyes and see what’s right in front of you.
The great news for you reading this article is that these modern era phenomena are so new that almost NO ONE truly understands how it works.
I can safely say you’re part of the 0.01% of the population who have woken up to the incredible opportunity Facebook represents for people like you and me.
People who still have DREAMS.
Sincerely,
Manuel Suarez
The Facebook Ninja
Thanks for reading! Let me know what you thought in the comments below!
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