In this article I clarify the main reason most Facebook advertisers fail and give up. The Facebook Ads “Don’t Work” Myth Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It captures the...
In this article you will learn the key element to any successful marketing endeavor in a Facebook environment. I will never recommend direct selling on Facebook or Instagram as a first point of contact. Why would I when I know we have the power to truly nurture an...
In this article I will cover the mindset necessary to building a social media brand that withstands time: DOCUMENTING, as well as what I believe to be the #1 reason people don’t succeed in a Social Media World — FEAR OF WHAT OTHERS MIGHT THINK. In order to succeed in...
In this article, I want to make it very clear just how special this era we live in really is. Most of us take for granted the enormous OPPORTUNITIES we’ve been presented with. Let me give you a good definition of the word OPPORTUNITY: “A set of circumstances...
In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE. And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more failures, in...
In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can access this...
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