The Key to Building a Brand: Re-targeting.

The Key to Building a Brand: Re-targeting.

  In this article you will learn the key element to any successful marketing endeavor in a Facebook environment. I will never recommend direct selling on Facebook or Instagram as a first point of contact. Why would I when I know we have the power to truly nurture...
Ad Creatives in a Social Media World.

Ad Creatives in a Social Media World.

  In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can...
The Most Important Factor in Facebook Marketing.

The Most Important Factor in Facebook Marketing.

  In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE. And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more...
The Facebook Messenger Marketing Opportunity.

The Facebook Messenger Marketing Opportunity.

  After doing seminars all over the world, it’s become clear to me that entrepreneurs still don’t fully grasp the very large opportunities in existence today. If you’ve been following me for a while you know I talk a lot about the Facebook Messenger opportunity....