In this podcast, I will provide you with a very simple explanation on the Facebook Algorithm and why it is your greatest ally as a Facebook advertiser. If you want to see the video watch on Facebook here: https://bit.ly/2x2H1MI
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Hey podcast listeners, thank you for being here. Thank you for taking time to listen to my podcast. I really appreciate it. I do not take you for granted. I know that there’s a lot of content out there for you guys to listen to, absorb, and learn from. So, the fact that you’re here says a lot to me.
On this podcast, I’m giving you guys a little excerpt of one of the lessons in my course in which I talk about the Facebook Algorithm and how it works. This is an update that I’m doing now to the course as we speak and I think you’re going to like it because I use an analogy that a lot of you guys are going to be able to understand and it’s going to make sense to you why this platform is so powerful and so effective. And, why it’s a better algorithm than anything else out there. So, I hope that you like it. Again, thank you for being here. Thank you for listening and I’m going to jump right into it now.
Alright. In this lesson, I’m going to talk about something that I have to demystify and that is the Facebook Algorithm. The Facebook Algorithm is the most powerful Algorithm ever invented by mankind and let me tell you why. Sure. There may be a battle between Amazon, Google and other platforms that have great algorithms but Facebook trumps them all. There’s a reason for that. An algorithm by definition is a set of rules that determine a particular action once it occurs. Facebook Algorithm was assigned to provide an incredible user experience. For example, the Amazon Algorithm, the Google Algorithm, is based on relevancy meaning that when somebody searches something, they are more likely to get something that they’re looking for. When the results come up, Facebook has a whole different algorithm that hasn’t before been copied. And it is the main reason why Facebook is what it is today and Twitter went to another direction or Snapchat has not been able to make it. The algorithm is the single factor that has made Facebook the 5th biggest market cap on the planet. The algorithm is so smart that it knows exactly what you want and what you don’t want.
Why is this important? Facebook makes money when people stay on the platform. They lose money if people jump off and go to YouTube or go to some other place. Their job is to try to keep people on the platform. Along the way throughout the years, advertisers and brands, they don’t know what they’re talking about, have kept complaining about “Facebook destroyed my organic reach! My business is going to die! Now, I cannot even get to my fans. I paid so much money for my fans. And in reality, they’re not even my fans.” Guys, you’ve got to keep this in mind. Every single move that Facebook has done along the way has been to protect one thing – user experience. That Facebook Algorithm, that is its number one priority because what happens when people start getting annoyed with content, when they start seeing too many things that they are not interested in, when they start getting spammed, clickbait is going on, or whatever it is that is bothering people, they are going to jump off the platform. And, when that happens, they lose money.
So that Facebook Algorithm is a set of rules that find out just like when you go to a restaurant and you basically have a bunch of options. Let’s say that your wife is running late for dinner and she calls you and says, “Honey, can you please order me something from the menu?” And I’m like, “But baby, what do you want? There’s like 70 different options in here.” And she’s like, “Baby, you know me. Please find something that works for me. You’ve been married to me 14 years.” And I’m like, “Okay, sure.” So, what I’ve got to do now is from all the different history that I’ve had with her, 14 years of experience of going out to dinner, on taking her out to different places, on seeing her interacting the kitchen, I’ve got to think about every single thing that I have encountered with her in the last 14 years and I’ve got to make a decision. Does she like pizza? Hmmm. I don’t think she likes gluten. Oh, how about the soup? No. It’s too creamy. Maybe a salad but it cannot be a bit of red. It has to be like a creamy one. I have to think about all that stuff and make a decision. And when the waiter comes and he says, “Alright. What do you want to order for your wife?” “Okay, I’m going to use my experience.” My user-generated data that I have for my wife of 14 years of experience. That is the simplest way I can explain the Facebook Algorithm. And based on that, I’ll say, “Alright. She’s to have a creamy pumpkin soup that I see right here, you have the soup for the day, and she also wants a salad with caesar dressing and also make sure that you give her a salmon with broccoli on the side.”
She didn’t tell me what to do. She didn’t tell me what to choose. I used my history to decide what to give to her. When she comes into the restaurant and she walks in, she’s like, “Baby, how did you know that I love those pumpkin soups?” “Honey, I got your back. Because in reality, I have so much data about you that I know I couldn’t go wrong.” If I ordered something that she doesn’t like, you know how much show I would get into? She will be like, “Who have you been married to on the last 14 years?” In reality, I have data about her. I have a lot of data about her, I have a lot of data about her. And, I made my decisions based on that interaction that I had with her throughout ages. That is how the Facebook Algorithm works.
Ever since you’ve opened up your account, whether it was 10 years, 15 years ago, they’ve been gathering data about the pages that you like, about the friends that you have, about the posts that you comment on, about the things that you share, about the things that you actually interact with, about the pages that you actually sent messages to, about the websites that you visit, how long you’ve spent on those websites, do you bounce off of websites? Did you actually purchase things or are you a window shopper? Do you tend to buy things online or do you actually don’t? Are you actually just gathering data online or are you actually doing different things? Are you an educator? Are you interested in that? Do you have kids? Do you have animals? Are you into beauty and traveling? You know what I mean? All that data has been gathered by Facebook just like I’ve gathered data on my wife for the last 14 years that now they can use to give us advertisers. How cool is that? Just like for example, if somebody wants to buy my wife a present, nobody in this world is going to be able to give her a better answer than me when it comes to what you should buy my wife. You should buy her diesel sunglasses, you need to buy her a size such and such that she can use to wear on the beach, you will need to buy her something to wear on the weekend as jewelry. I know her better than anybody else.
Guys, this is the same exact phenomenon. Facebook knows you better than anybody else. Facebook knows your potential customers more than anybody else. All you are using is the customer data that they have actually given access to to Facebook so you can find these people on social media. So you can put your message in front of the right people and you don’t have to waste your advertising dollar. The Facebook Algorithm is a magical algorithm that makes sure that every single time a person opens up their Facebook, they encounter things that they know they’re going to like consuming. What do you think happens when that occurs? They stay in the platform. And when they stay in the platform, what do you think Facebook can do? They can sell more advertising. They can sell more ads and now make more money. You can see the power of Facebook Algorithm by seeing an incredible meteoric rise of the Facebook’s stock in the stock market. Why? Because they have been able to make so much money because they have kept more people on the platform than anybody else has ever been able to accomplish more than YouTube, more than Snapchat, more than Twitter, more than any other social media platform that all the other guys try to copy the Facebook Algorithm and nobody has been able to figure it out.
So, the Facebook Algorithm equals one thing, and one thing only. That’s what I want you guys to understand because knowing this, you’re going to be able to actually take advantage of its power. It equals user experience. You maybe wondering if you’re new at this. How do you take advantage of that? There’s a lot of technology to it and I’m going to give you some or more information on how to start with Facebook Ads so bear with me. But on the meantime, understand the basics because understanding them are the key to you being able to accomplishing results with its platform. I’ll see you guys on the next lesson.