The Most Important Factor in Facebook Marketing

The Most Important Factor in Facebook Marketing

In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE. And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more failures, in...
Ad Creatives in a Social Media World

Ad Creatives in a Social Media World

In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can access this...

The Facebook Messenger Marketing Opportunity

After doing seminars all over the world, it’s become clear to me that entrepreneurs still don’t fully grasp the very large opportunities in existence today. If you’ve been following me for a while you know I talk a lot about the Facebook Messenger opportunity. In this...
Facebook Advertising: How It Works and Why You Need It

Facebook Advertising: How It Works and Why You Need It

When it comes to advertising products in today’s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. And unless you prioritize some other metric above CPR (Cost Per Result), then that’s not my opinion,...