Facebook and Instagram Power

Facebook and Instagram Power

In this episode, I’m going to talk about the importance of including Instagram into your marketing efforts. It is a platform that is growing by leaps and bounds and Facebook has given it the same power that it gave to itself. From 300 million active users to 900...
Three Types of Audiences on Facebook

Three Types of Audiences on Facebook

I will go over the 3 types of audiences on Facebook. There’s 2.2 billion people active on the platform plus 900 million on Instagram, there’s 1.6 billion active daily! Bad news is…Most of those people are NOT your customers! Now for the good news…Facebook makes it...
Ad Creatives in a Social Media World.

Ad Creatives in a Social Media World.

  In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can...
The Most Important Factor in Facebook Marketing.

The Most Important Factor in Facebook Marketing.

  In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE. And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more...