The Future of E-Commerce: Embracing the Potential of AI Tools

by | Jul 5, 2023 | AGM Blog, Blog | 0 comments

Introduction: 

AI has the ability to learn from data and enhance its performance based on that data. However, it is important to note that AI is not a human or a living entity. It operates in a reactionary manner, responding to input also known and referred to as a “prompt” throughout this article. 

AI is not meant to replace creativity, as its design revolves around following predetermined rules and algorithms. Although AI can be highly capable, the quality of your prompt is crucial. Some of the prompts our E-commerce team uses are listed in this study. We include a step by step methodology process which can also be found on our blog at AGM Marketing Agency. 

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Objective:

CHatGPT4 has the ability to help you build your brand around your target audience. 

Provide examples on the following: 

  • Develop a brand or perform marketing research. Key demographics Use CHATGPT prompts that will help you build and mold towards your target audience
  • How we use these prompts in CHATGPT4 for MidJourney and other imagery AI tools
  • Insight on the ability to create a paper trail of prompts that continue to improve and contribute to all areas of your e-commerce business. 

ChatGPT4 and other AI Tools are responsive technology. AI Tools are not humans and do not originate their own answers. 

 

Methodology: In Full Case study/ Step by Step format on Pages 4-6


Implementation: 

A well-developed prompt that is detailed and to the point, ChatGPT will generate an answer that provides more information than you’d expect. 

When creating your prompt, you want to figure out what your goal is: 

For example, if you are trying to identify your target audience, “Please create a summarized description of the key demographics and interests for a target audience in the [industry/niche] for my [product/service] and what my audience’s goals are for taking this product.“

Once you have accomplished identifying your target audience based on the industry and the product that you have, those prompts are used to create cohesiveness to Market Research,  product images, descriptions, listing keywords, and even communications to promote your products and nurture a customer base.

Sometimes, ChatGPT will generate a response where you can pull some key information and stick it into your prompt.  Advanced prompts allow you to harness the full potential of AI when it comes to enhancing your creativity, doing more in less time, generating accurate and detailed responses, and so much more!

Summary: AI operates in a reactionary manner, responding to input, you can also continue to test and refine your prompts. 

 

What AI will do for you:

  • Automate repetitive task, allowing you to focus on more important aspects of your business
  • Enhance overall creativity and great;y assist with creative tasks
  • Assist with time management, task prioritization, and communication, ultimately improving productivity
  • Analyze data to provide valuable insights for your business growth and decision-making

We as an agency do not recommend relying solely on ChatGPT responses. The examples are meant to help create a foundation, stabilization and allow more time for creativity.

In conclusion this article includes a pro’s and con’s list. On the following page, we include some of the many AI platforms related to project/task management

 

ChatGPT


Pros:

      • Accessible to everyone
      • Basic AI assistance
      • Great for exploring capabilities
      • Ideal for casual users

Cons:

    • Limited usage
    • Slower response times


ChatGPT-4 Paid Version


Pros:

      • Priority access
      • Advanced features
      • Increased usage limits
      • Faster response times
      • Tailored for professionals and business

Cons:

    • Subscription cost 

 

AI meeting assistant:

  • Otter.A.I.
    • Writes notes and summarizes meetings

What is meant by AIPRM?

  • An acronym that refers to the “Autocomplete, Insertion, Prediction, and Ranking Model”
  • Google Chrome extension AIPRM:
    • How to install:
      • Go to google chrome extension chrome
      • Search for AIPRM
      • Install
      • Have a ChatGPT account
    • Allows you to change the look and feel

Midjourney

  • In discord 
  • Give it a prompt 
    • It will generate and create an AI image/graphic that you could possibly use to create a logo, etc. 

 

3 task management tools for small business owners:

  • Trello- helps with managing your tasks and projects
    • A visual collaboration tool that uses boards, lists, and cards to help you organize and prioritize your tasks
  • Asana- platform for cross-functional work
    • Helps drive efficiency across the organization 
    • Allows you to create and assign tasks, set deadlines, and track progress
  • ClickUp (start with this one)- helps manage things
    • All-in-one productivity platform that lets you manage tasks, projects, and teams in one place

 

How the new AI tools can help you with Task Management :

  • Automate task assignment
  • Prioritize tasks based on urgency and importance
  • Suggest the most efficient order to complete tasks

 

Methodology: 


STEP 1: IDENTIFY YOUR TARGET AUDIENCE


How to use this prompt:
To customize this prompt, edit the [bracketed portions] of the text below. Copy and paste the entire prompt into ChatGPT (ideally GPT-4, for better results). 

PROMPT:

Please create a summarized description of the key demographics and interests for a target audience in the [industry/niche] for my [product/service]. 

 

step 1

 

STEP 2: Generate Market Research Results


How to use this prompt:
To customize this prompt, edit the [bracketed portions] of the text below. Copy and paste the entire prompt into ChatGPT (ideally GPT-4, for better results). 

PROMPT:

Generate a detailed market research report for a small business in [industry] without an established brand name, incorporating our existing target audience research (below) and product/service information (also below), focusing on market trends, competitors, and opportunities for growth and differentiation. 

Target Audience Research: [add results from first prompt above]

Product/Service Information: [Add info here. The more detailed the better.]

step 2

How to use this prompt: To customize this prompt, edit the [bracketed portions] of the text below. Copy and paste the entire prompt into ChatGPT (ideally GPT-4, for better results). 

PROMPT : 

Suggest 20 brand names and taglines that would work for the below target audience description: [add target audience description]

step 2.2

 

STEP 3B: Develop Brand Identity – Logo Ideas and Brand Colors


How to use this prompt:
To customize this prompt, edit the [bracketed portions] of the text below. Copy and paste the entire prompt into ChatGPT (ideally GPT-4, for better results). 

PROMPT: 

Please suggest two different ideas for a logo and brand colors for my [industry/niche] brand called [brand name], using the Target Audience Description below:

[Copy and Paste Audience Description]

step 3 b

STEP 3C: Develop Brand Identity – Creating a Logo


How to use this prompt:
To customize this prompt, edit the [bracketed portions] of the text below. In MidJourney, type in /imagine and then copy and paste the entire prompt.

PROMPT: 

A minimalistic vector logo of a [object(s)], simple shapes and lines, blocky ,modern, artistic, 2 colors, [colors].

step 3 c

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