Some of the biggest business revelations come from sources outside of business.


Let me tell you a quick story about business, marketing, and fishing and how they all relate to each other but also differentiate–as you can imagine, the difference itself may actually surprise you.

There’s a lot that goes into a successful fishing trip. 

And success is a relative term. In order for it to be successful, you must have a desired outcome that gets accomplished. At least.

Along with that desired outcome, you need a plan of all the steps involved in getting you from point A to point Z.

You need to pick the location you’re going to fish, decide the type of fish you want to catch and you’ve got to know what that type of fish likes to eat then get that for bait. 

If you can’t get the exact thing the fish likes to eat, you need something close enough to get a response.

Often the fish won’t bite the first time it sees your bait. 

Sometimes it happens, but it’s not something you would count on. 

You’ve got to keep throwing the bait out over and over and over again before it bites.

Once it bites you’ve got ‘em, right?

Well that’s not always the case. Many fish have been able to spit out the bait before the hook can fully grab them. Kind of like people’s attention.

Even if the fish gets fully hooked you’re still not guaranteed to bring it in. There are plenty of things that can prevent you from getting your hands on the fish.

The line could break. A bigger fish or another animal would attack and eat your fish while it’s on the hook. The fishing rod could slip out of your hand…

What I’m saying is the process of attracting, hooking, and landing a fish is a fragile process.

So, why go fishing?

Because we’re hungry.

Because we’re looking for entertainment.

Because it allows us to spend time with people we care about.

Or spend time by ourselves.

There are as many reasons as there are people, right?

And because everyone is different, everyone has a different reason to go fishing.

Business and marketing are very much like fishing when it comes to reeling in customers, but there’s one big difference.

Once you catch a fish, the journey is pretty much over.

You either let it go. You eat it. Or you stuff it and hang it on the wall.

But in marketing and business, “catching” the customer is the beginning. It’s the beginning of a greater journey.

The customer journey.

It’s your desired path a person takes with your business or brand. They discover you, they like you, they trust you, they buy from you, then they buy from you again.

Then eventually you give them an opportunity to buy from you on a higher level, and then an even higher level than that. 

And soon they are telling other people to buy from you.


Because they’ve become raving fans of you. 

Now they’re acting as brand advocates telling other people to buy from you.

There’s another benefit to creating brand advocates like this.

When you have enough brand advocates you can get video testimonials for even more people to see your product being used.

Sounds good, doesn’t it?

Well, you’re in luck!

My agency just shortcutted this for businesses with the power of influencers.

You can now request people who specialize in reviewing products to review YOUR product in a video! 

Now you can use influencer video testimonials on your ads, landing pages, emails, social media accounts and more…

If this peaks your interest, book a meeting with one of our marketing specialists to set you up with our network of influencers today:

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