Are You Struggling To Create Content? | Tips For Social Media
The continual creation of helpful content is often a roadblock for many entrepreneurs and business owners.
Or at least many of them think it’s a roadblock. But, it doesn’t have to be that difficult.
In today’s video I’ll show you one of my goto tools content inspiration.
Let’s take a moment to answer the question:
Why is content such a powerful piece of the puzzle for your business’ success?
It’s because the content you produce is your first impression with your prospects.
And you’ve probably heard the old saying, “you don’t get a second chance to make a good first impression.”
Think about it like this, if your content doesn’t resonate with a prospect the first time, the chances of getting those all important 2nd, 3rd, and 4th (or more) impressions leading to the actual sale are slim to none.
At that point, the sales are just the beginning.
Now your content needs to maintain the new relationship and nurture it so that it grows and your new customer wants to buy more things from you over a long period of time.
It’s kind of like when you plant a seed in the ground you don’t just walk away and hope it grows. You plant it, water it, give it fertilizer, keep it free from pests, etc.
And then you repeat those actions over and over and over to make sure the relationship grows big and strong and will stand the test of time.
Will your customers stay with you forever?
Probably not, but they might, if they feel as though you always have their best interest at heart.
