Many years ago there was a marketing study done. It said a person needs to see your message approximately 7 times before they’ll take action.
And there was another piece of data that claimed, on average, people only see 1 out of 3 pieces of your marketing content.
If that’s true, you need to deliver at least 21 pieces of marketing content to prospects in order for them to take any action.
So, let me ask you…
- Do you want to deliver those 21 pieces of marketing content to random people, just hoping the message gets in front of the same person?
- Or do you want to deliver those messages to people you know have already engaged with you?
If you feel that #2 is the best answer, I agree with you.
And that is the power of retargeting.
Retargeting is when you build a campaign that targets those who have already purchased your product, visited your Social media page/website and are already aware of your brand or business.
Check out this video I created back in June of last year that talks about the benefits of Retargeting with Facebook Ads and how doing so will increase the possibility of getting more sales and growing your list!
