Are you looking for a super engaging tool to lead potential clients and customers deeper into your world so that you can deliver them tons of helpful content?
So much helpful content, in fact, that people might very well rush to your virtual door with credit cards in hand.
If all that sounds good to you then you’re in the right place.
Because it just so happens that I did just that for one of my clients by using the power of Facebook marketing and ManyChat. You can learn more about that here. In fact, I even gave a presentation about how I did it at ManyChat’s annual Conversations event.
And now I want to tell you a bit about how to do it yourself.
Facebook Marketing: The Beginning
A recent count shows Facebook has around 2 billion users, which means if you can’t reach your ideal customers with Facebook advertising I’m not sure they exist. That may be a little bit of an exaggeration but not by much.
I’ll consider the possibility that you are not currently using Facebook advertising and I’ll give you a brief overview to get started.
Step 1. Set up a Business or Public Figure page
Step 2. Set up your business manager by going to business.facebook.com and following the steps.
Step 3. Run Ads
If you don’t know anything about running Facebook ads to promote your business you can grab a Free Mini-Course that will get you up and running at www.ManuelSuarezTraining.com/free-mini-course.
The point of running Facebook ads is to attract people that don’t know who you are and bring them into your world.
Messenger Marketing with ManyChat
Once you have them in your world you need to nurture that new relationship and guide them into eventually purchasing things from you. It’s kind of like when you plant a seed in the ground you have to give it water, fertilizer, and proper amounts of sunlight for it to grow into a prosperous plant.
That nurturing of the seed into a plant mimics the same process of bringing new people into your business. In the case of your business, we are going to use ManyChat and messenger as the water, the fertilizer, and the sunlight.
ManyChat allows you to automate most of your nurturing communications through interactive messenger flows where you give some information and then ask a question or give an option for the person to continue the conversation. Oh, and messenger conversations get opened about 80- 90% of the time.
Just like with the Facebook ads if you need to get up and running with ManyChat and Messenger marketing you can grab another Free course I put together at www.ManuelSuarezTraining.com/manychat-mini-course.
Why is this so powerful for Customer Acquisition?
In a simple answer, using Facebook ads combined with ManyChat messenger communication is the closest thing you can get to a personal sales conversation delivered online without needing to actually be there.
When you get to talk to people in person you answer their questions, provide them resources, and offer them opportunities to work with you or buy from you. This process of Facebook ads and ManyChat allows you to automate that process, it’s kind of like duplicating yourself so that you could have hundreds of personal conversations at once.
That’s pretty powerful, right?
So, here you have a pair of tools that you can use to create super engaging communications to lead potential clients deeper into your world, where they will, in time, be happy to become customers.
See you next time.
