Building A Team.
After a few years of business building experience, I can tell you that success really boils down to 2 major areas:MARKETING AND… TEAM BUILDING You hear me mainly talk about the former subject (Marketing) majority of the time, of course, but today, in...
Facebook Pixel – What Is It, How Does It Work; Why Do I need It? (And How Do I Install it?).
In this article, I will clarify and demystify the subject of the Facebook Pixel, as well as give you my take on its POWER. The Facebook Pixel is one of the GREATEST marketing tools we’ve been given access to — for FREE — and most people can’t even begin to...
Account Disabled – Now What?.
The following needs to be read through by ANYONE interested in staying alive and able to use the greatest traffic source ever invented by man... FACEBOOK.Ok, So there have been a few recent updates to the Facebook algorithm (What's new, huh?) As usual, Facebook...
Establishing Your Brand On Social Media.
Throughout the last several years, I’ve observed a major common denominator among all brands and businesses that are winning in the realm of Social Media. They apply the following statement to a marked degree: QUANTITY OVER QUALITY In order to...
Billion Dollar Marketing Software You Can Use for FREE.
Alright, lets face it. Facebook is no longer in a competition with other platforms for attention. They WON. No other media organization in the history of this planet has ever controlled the masses like Facebook does. No TV channel, radio station, magazine,...
Why Most Facebook Advertisers Fail — And Why You Won’t.
In this article I clarify the main reason most Facebook advertisers fail and give up. The Facebook Ads “Don’t Work” Myth Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It...
The Key to Building a Brand: Re-targeting.
In this article you will learn the key element to any successful marketing endeavor in a Facebook environment. I will never recommend direct selling on Facebook or Instagram as a first point of contact. Why would I when I know we have the power to truly nurture...
Facebook Marketing: Don’t Let This One Pass You By.
In this article, I want to make it very clear just how special this era we live in really is. Most of us take for granted the enormous OPPORTUNITIES we've been presented with. Let me give you a good definition of the word OPPORTUNITY: “A set of circumstances...
The Main Barrier to Success in a Social Media World.
In this article I will cover the mindset necessary to building a social media brand that withstands time: DOCUMENTING, as well as what I believe to be the #1 reason people don’t succeed in a Social Media World — FEAR OF WHAT OTHERS MIGHT THINK. In order to...
Ad Creatives in a Social Media World.
In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can...
The Most Important Factor in Facebook Marketing.
In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE. And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more...
The Facebook Messenger Marketing Opportunity.
After doing seminars all over the world, it’s become clear to me that entrepreneurs still don’t fully grasp the very large opportunities in existence today. If you’ve been following me for a while you know I talk a lot about the Facebook Messenger opportunity....
