The rules of business are simple, logical formulas. Supply versus Demand, Expenses Versus Profit, and on and on it goes. The most basic equation, however, is often ignored.
Attention = Success.
Without attention, you have no business. No sales, no clients, and no ability to exist. As competition for quality rises, the only way to survive is by cutting through the noise, and relentlessly hunting those who need your services most.
So where do you get the attention you need to make your business function? In the modern day, the answer is everywhere.
“When I hear people say, “You’re everywhere!” I know I’m doing it right.” – Manuel Suarez
The basis of Attention Grabbing Media $350+ Million Strategy (all produced without a dollar in paid advertising) is leveraging the power of omnipresence. No matter where your potential client is online, you must find them, and get your message in front of them.
Where Did Everybody Go?
While a customer avatar is always helpful, it’s a mistake of ego to assume you know where they’ll be.
Although there are a few giants among social media platforms- YouTube, TikTok, Facebook & Instagram are nearly ubiquitous across phones worldwide- they’re far from the limit of where your audience may be.
Smaller, specialized platforms like Reddit, Twitch, and Pinterest eat up valuable screen time in your potential customer’s day. Interested in Podcasts? Spotify is non-negotiable.
You’re on LinkedIn right now, ranked down at #9 on the popularity charts. Does that mean you deserve to be forgotten?
Social Media Platforms Ranked by Monthly Users. Any surprise you?
Even On the Right App….
Scrolling patterns vary wildly from day-to-day, let alone person-to-person. Some go down YouTube rabbit holes, carefully curating playlists to get them through the day as soon as they wake up. Others exclusively live on TikTok and Instagram, and instantly click away as soon as the runtime passes 15 seconds. Many don’t watch traditional videos at all: the boom of Twitch and revitalization of Pinterest proves audiences are hungry for live streams and old-school images.
Even within the same platform, you may never show up. Let’s take a look at Instagram alone! There are three places you could be discovered.
- Feed Posts, where you’ll find a combination of video and image posts.
- Reels, where you’ll only find vertical videos.
- Stories, where you’ll find images and videos that disappear after 24 hours.
(Side Note: Just 5 years ago “Reels”- which is now the most popular part of the platform- didn’t exist. That is how fast things change online.)
It’s not just Instagram that’s becoming increasingly diversified. YouTube Shorts is seeing a consistent explosion of attention. TikTok has recently committed to boosting Images at 2.5 the impression rate of videos in an attempt to bring more photo posts to the platform.
So Is it Hopeless? Do I Just Give Up on Social Media?
Absolutely not.
Refusing to leverage the incredible power of social media because it’s hard is the fastest way to ruin your business. Of course, it’s hard, marketing is hard, but so is anything worth fighting for.
Do I Consume My Day With Content Creation, Then?
Also no. It is not necessary to dump all other responsibilities to become a full-time content creator. It is completely possible to post across every platform, while still retaining enough hours in the day to run your business, manage your employees, and maybe sneak in a couple of hours of sleep along the way.
So What is the Answer?
The trick is to create content that applies across all platforms. No matter the audience, purpose, or platform: almost every method of social media interaction boils down to…
Long-form land-scape videos/Livestreams
Short-form vertical videos
Images
Text
Notice something? Each format is a cut-down version of the one above it. Short-form videos can be made from cutting long-form content, Images can be made from those clips, and quotes pulled from those image cards.
This is known as the Primary Strategy and it’s how Attention Grabbing Media creates over a thousand pieces of high-quality, engaging content across a dozen platforms, for hundreds of clients, daily.
The process looks like this:
As you can see, one 10-minute video could be turned into:
- A complete YouTube Video
- 5/6 quality clips for Reels, TikToks, or Shorts
- Multiple Quote-Cards (attention-grabbing images with impactful quotes)
- 15+ text posts for Threads, LinkedIn posts, status updates, etc.
- A blog/article (sometimes more than one)
- A podcast (also, sometimes more than one)
A Little Bit of Everything, All of the Time
Attention equals revenue. If you want to raise profits to hire more, increase inventory, and start growing your business, hard work is never enough. Attention is the currency most entrepreneurs lack,
By becoming omnipresent, you force attention in your corner. Your audience exists out there, somewhere: it’s your job to be there when they arrive.
Want more on how you can take your social marketing to the next level? Pick up our Marketing Magic book on Amazon for the easy-to-follow blueprint to $250M in Revenue Without Paid Advertising.
