Today I want to tell you about one of the most important things to think with regarding your Facebook Marketing strategy. This is the basis of any successful Social Media marketing strategy, the foundation upon which everything else rests and from which everything else follows: Quality of Content.
When I do seminars this is the main question I ask those attempting to make it, to grow or boom their business or brand: How are you changing the world through your brand or service? And, no, I’m not talking about bringing peace to the Middle East.
I’m talking about providing the service, product or information people are looking for. Whether that’s the best car, the best pencil or the best song, or just something that is valuable to a small niche — either way it must help someone or it will end up on the 70% off rack. You know the one. It stands unguarded on the street outside the shop. Because no one really cares if someone steals it or not. Because no one wants it.
Not everyone wants to hear that, I know. Some people just want to hustle, and that’s fine. But if you really want to be successful you’ll listen. Because what I’m saying is true.
So what does this have to do with content? Well, in this age of Social Media, how do we find out about something, especially if we’re not searching for it? We’re browsing online, surfing videos and blogs or products. We look at reviews, watch how-tos, listen to podcasters or catch up on the world of our favorite celeb.
What do those things have in common? They’re examples of quality content. We know they’re quality. It’s why we go to them.
That celeb we love always tells us what to wear to fit our body and make us feel sexy (and shows off how she does it, always wearing X jeans). The how-to guy shows us how to replace spark plugs on our bike and hundred other things (and now that we trust and like him he launches his own brand of biker wear or tools).
What are they doing? They’re giving quality content. They give, give, give… and then they ask.
There could be a million other people selling similar products to yours. But the way you will differentiate yourself and rise above the others is, and always will be, by providing value first.
There is so much content being provided in the world today that if you don’t get into content generation mode (images, videos, articles, freebies, podcasts), you will likely end up standing in your competitor’s shadow.
Now you might say: “But my company, my brand… it’s not SEXY. Content won’t work for me.”
I want you to rethink that. Content is how you expose your brand, how you create the Coca-Cola effect. Content is how you make people into repeat customers. Content is how you become “Pampers” instead of diapers, Kleenex instead of tissues. So if you want to be big then you better figure out how to be sexy, somehow.
Putting yourself out there where others can see you, providing something of value to them, whether that’s entertainment or practical information — this is the way to go. This is why they will remember you, come back to you, trust you. This is why they will buy from you.
If you are convinced that content is not for you, because you just couldn’t do it, then I want you to take a look at this example from a very non-sexy line of products — MATTRESSES: https://www.facebook.com/LifeOnPurple/ . These guys have it figured out. I’m not saying you have to be like them, but it does give you food for thought.
Check them out, analyze what they did. Look at the first Social Media posts they made, what worked and what didn’t. Look at what and how they provided for those watching them, both in quality of product and quality of content.
Now look at your brand, start thinking. What kind of content can you produce that helps someone, that would make them come back for more. Maybe it’s entertaining or maybe it’s educational.
Find it. Create it. Get it out there.
Good luck.
