Marketing wisdom · Marketing Fundamentals
Why I Want to Turn You Into a Marketing Expert
Marketing is not just about making money. It applies to every aspect of life, and my mission is to give you an education in it that no Ivy League college can match.
By Manuel Suarez, in his own wordsOriginally recorded June 20243 min readAlso on YouTube
One Intention: Help You Succeed
I want to tell you about my purpose with this channel. I have one intention. I want to help you succeed. I'm making it a point to turn you into a marketing expert.
My goal is to create an education that you will not be able to get even at an Ivy League college in the subject of marketing. That sounds like a big claim. I mean it. Because what I teach here doesn't come from a textbook. It comes from fifteen years of doing this in the real world, what I learned along the way, and the lessons I can actually pass along to you. So you can master the game without having to travel through any system of education.
Marketing is just the process of capturing attention and a desire for somebody to buy your products and services.
Marketing Goes Beyond Making Money
Here's something most people miss. Marketing itself applies to every aspect of life.
If you want to grow in the game of business, you need marketing. Without it, you won't make it. Simple as that. But it goes further. If you want to succeed in the game of personal development, you need to know how to market yourself. Your career, your ideas, your reputation. All of it runs on the same skill.
So marketing goes beyond just making money. And if we look at the exact definition, marketing is just the process of capturing attention and a desire for somebody to buy your products and services. That's it. Capture attention. Create desire. Everything else is detail.
The Proof Behind the Promise
Let me show you a little bit of what this looks like when it's done right. MetabolismoTV, the world of content of Frank Suarez and NaturalSlim, generates on average every single month more views than Saturday Night Live, Jimmy Kimmel, the Grammys, and the Super Bowl combined. That's 209 million views on average a month. In 2023 we generated over two billion views with our strategy.
Sixteen million new followers were accumulated for our clients. Somewhere around 14 million YouTube subscribers were created from our efforts here at Attention Grabbing Media. Fifteen billion impressions over the last couple of years.
And it's not just views. AGM helped drive over 655,000 visitors to a client's website, and over 24 million people saw the content created for them on social media. I have no doubt they will do it for anyone else they represent. These aren't vanity numbers. They're what happens when you understand attention and how to convert it.
Work Hard, Study the Right People, Win
In the marketing world I'm known as the Marketing Ninja. I'm the author of a book called Marketing Magic, an Amazon and Barnes and Noble bestseller. But the credentials aren't the point. The point is this: if you keep working hard, applying yourself with intelligence, and studying people that know what they're talking about, you will eventually win.
That's the deal I'm offering. I'm going to educate you, inspire you, and even entertain you along the way. This is the greatest opportunity in this world, to be a part of a journey like this, and I want you to travel that journey with me.
I promise you that if you do, you're going to be able to accomplish your own goals and your own dreams along the way. So let's get this started already.
Edited for the page from Manuel’s spoken lesson on his YouTube channel. His words, tightened for reading.
The full video
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Every written lesson starts as an episode on Manuel’s channel. Press play to hear this one in his own voice, or take it with you on YouTube.
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