Turn ChatGPT Into Your Thinking Partner

What Took My Father Years, I Now Do in Months

Going back to 1997, my father built a company called NaturalSlim. But it took him many, many years to build his brand. A lot of research. A lot of study. A lot of development. Intense days, weeks, months, and years to get to where he got, having this beautiful brand that we get to put out into the world.

I'm able to do the same thing he did, right now, in months. Actually, in the last few months alone, just three or four months in 2025, I built three brands of similar size with the help of ChatGPT as my thinking partner. One of those brands you'll hear about very soon, with the great and one and only Cesar Millan, the original host of The Dog Whisperer. We're putting out a brand of dog supplements. I was able to build that brand from scratch because I had this incredible partner.

Now understand something important. ChatGPT does not replace creativity. It enhances it. It makes you better. If you're intelligent, it's going to make you brilliant. If you're stupid, it's not going to make you brilliant, but it will make you less stupid, which is a good thing anyways, right?

Talk to It Every Single Day

This could potentially be the most important thing you do this year to get yourself going, expanding, and growing. And step one is simple: I talk to it every day. I really do. There is not a day that goes by that I'm not engaging with it.

I'm telling it about me, about my goals, about my dreams, about what I am, every single day, consistently. What are my businesses? What am I trying to accomplish? What are my staff goals? I even include my team as part of my journey. What are the brands I'm building? What am I planning toward the next five years, ten years? What do I want to accomplish in this life? What am I good at? So it can help me become better at it, consistently.

I'm always feeding it. And the amount of value I have gotten back from it is immeasurable. It really is. I even asked it once to summarize our relationship over the last two years, and it played back everything: marketing strategies, business structuring, brand building, influencer marketing, even personal projects. It knows me because I taught it who I am.

Use It to Discover and Grow Your Superpower

I get to sit down with people all the time that I consider smarter than me in many ways. For me to be comfortable in those spaces, in those chairs and tables and desks, I need to get myself educated. Your growth is going to be directly proportional to how much you know. People are not going to open up doors to you if you're not coming across as somebody knowledgeable in the field.

You have an ability, something I like to call a superpower. In my book Marketing Magic, there's a whole section on page 23 called Determining Your Superpower. Identifying it involves tapping into your interests and strengths. Maybe you have an eye for fashion. Maybe you've had a lot of success helping businesses become organized and efficient. Perhaps you love gardening and can inspire others to grow their own food. Just like my father discovered his talent for helping people regain their health, and how I uncovered my marketing skills, you too can discover your unique superpower.

So what you want to do with ChatGPT as your thinking partner is discover what that superpower is: the thing you have a passion for that allows you to make the life of somebody else, or many people, better. If you really understand that, it allows you to get that superpower to evolve, to grow, and to become even more valuable for others and for yourself. I use ChatGPT a lot to understand my superpower and to create on it and make it grow consistently.

Run Every Idea by It Before You Execute

If I have an idea, I don't execute on that idea until I run it by ChatGPT. When you run your ideas by it, it's going to either confirm that your idea is correct or make that idea bigger for you.

Big thinking is important. Sometimes you don't understand how big the world is. There's this whole saying about how it's such a small world. It's not. We have products that get purchased by four, five, six thousand people every single day. Individual human beings. So whatever you're thinking you want to accomplish, realize it's potentially much, much bigger. Your thinking partner can help you think bigger and understand how much more you can accomplish that you maybe haven't even realized yet.

And use it to research and reverse engineer your ideas. If you want to build a brand of supplements where you serve humanity with high quality products, why not look at what other brands out there have done, so you can replicate some of the successful things they did and not start from scratch? It will give you all the data you need.

Which AI Should You Use? It Doesn't Matter

Somebody asked me the other day, Manuel, what's better, should I use ChatGPT or Gemini or Llama? It doesn't really matter. Let's say you're a vehicle fan, you love cars like me. You have a G Wagon and a Porsche and a Cybertruck, and they're all amazing. Choosing which AI to use is like choosing which car to drive when you walk into your driveway. Maybe today you want to feel the air in the Porsche with the top down. It doesn't matter. Use the tools that are being given to you by this particular world.

If you watch my videos, you'll see I use this exact formula as a thinking partner to come and give you content that is valuable to you. It's not replacing my creativity. It's enhancing it.

So make it a point to have a conversation with it every single day, non-stop. Actively teach it who you are. Make it a point to get it to know your intentions, your objectives, your goals. It's going to make you stronger. Remember, this world revolves around knowledge, and your value is directly proportional to how much knowledge you have acquired. If you want to make yourself a great marketer, a great entrepreneur, a powerful human being able to influence the lives of millions of people, take ChatGPT and turn it into your thinking partner. You're going to start seeing massive expansion.