Marketing wisdom · AI & Automation
The ChatGPT Agent That Reverse Engineers Any Competitor
For $20 a month, an AI agent will study your top competitors across every platform and hand you a game plan. Here is exactly how I run this play, step by step, from my own desk.
By Manuel Suarez, in his own wordsOriginally recorded January 20265 min readAlso on YouTube
Good Artists Copy. I Call It Inspiration.
Find out what others are doing so you can replicate it. Picasso said, "Good artists copy. Great artists steal." I don't like to call it copying or stealing. I like to call it inspiration.
And I can tell you right now, the opportunity to look at what your competitors are doing has never been more available and more massive. Because with this thing called ChatGPT Agent, which is a virtual assistant that's not human, AI will do the work of finding out exactly what your competitors are doing and giving you a breakdown.
Let me show you exactly how I'm doing it. Every single day.
It worked for 25 minutes. Enough time for me to go have a coffee, talk to my wife, check on my business, answer some emails. All while this tool was working for me.
Step One: Ask AI to Build You a Mega Prompt
I don't start by writing the perfect prompt myself. I start by asking ChatGPT to help me put together a mega prompt. Here's what I told it: I want to understand what the best digital advertising agencies across the United States are doing. What are they posting on Facebook and Instagram? What videos are they making on YouTube? How are they communicating across all of social media, including the quantity of posts? Are they using a personal brand? What captions? What calls to action?
I also told it: don't stop at organic. Go to the Meta Ad Library and dive deep into these competitors. First, figure out who my top 25 competitors are across the United States. Then research each one across all of these platforms and give me a full write-up: name of the competitor, their social media following, what they post about, how often, the types of ad campaigns they're running, and the creators they're using.
And I was clear about the intent. I don't want to copy anyone. I want to get inspired, and I want to replicate as much as possible their successful actions for myself and for my agency. That whole request took me two minutes or less to communicate. I just opened up my heart to it. The tool thought about it for 24 seconds and gave me back a full mega prompt: "You are a senior competitive intelligence analyst and social media data analyst..." with the goal, the scope of research, the platforms to prefer, everything. It goes on and on.
Think about what that role actually is. A data analyst who understands data science, who can go look at data and give detailed descriptions and find results, is one of the highest paid jobs in the USA. And this costs you $20 a month. That's ChatGPT Plus. Commit to $20 and you have access to Agent. It almost feels like the Matrix. Like it can't be real. Well, it is real.
Step Two: Say "Execute" and Go Have a Coffee
Then I took that mega prompt, clicked the plus sign, clicked on Agent, pasted it in, and said one word: "Execute." That's the entire communication.
It worked for 25 minutes. Enough time for me to go have a coffee, talk to my wife, find out about my children, make sure everybody's okay, check on my business, answer some emails. I did all of that in 25 minutes while this tool was actively answering my exact request.
What came back was a full competitive analysis of top digital marketing agencies. Ignite Visibility, Disruptive Advertising, LYFE Marketing, The Social Shepherd, Thrive Internet Marketing, KlientBoost. It gave me ten of them, with their websites, main social platforms, follower counts, and approximate posting frequency. Now I know the first one is doing about one to two videos a week on YouTube. I know who the co-founder is. I know they're running dozens of Meta ads promoting free audits, webinars, and downloadable guides.
Read the Report Like a Competitor, Not a Tourist
This is where most people just admire the report. Don't. Read it and translate every line into an action for yourself. A successful agency is running dozens of Meta ads promoting free audits? Okay, maybe I should do that myself. Webinars? I should do more of that too. Downloadable guides? Noted.
One competitor has 24,000 Instagram followers and posts multiple reels every day. Well, maybe I should be posting multiple reels a day. Because if I don't create volume that is comparable to them, they're going to beat me for that attention, and I have to try to match it.
The report even gave me an action plan for AGM based on all of it. Priority platforms: Instagram, YouTube, and TikTok. Posting frequency: four to five Instagram reels and one to two carousels per week. Content mix: short form videos, carousels, plus 10 to 15 minute YouTube videos covering deep dive tutorials, interviews with successful clients, and case studies. It gave me 20 topic ideas inspired by what the competitors are doing right now. It even told me to lean into my personal brand, because competitors with a strong founder presence have significantly larger followings. And I can download the whole thing as a PDF and have everybody on my team study it.
Step Three: Turn the Data Into Today's To-Do List
It's a lot of data, so I got specific. I said: I want to take this one step at a time. Give me 10 things I should do today, right now, to start replicating the successful actions of these competitors. Help me come up with a step-by-step plan to execute right now.
Because it already did the analysis, and because the conversation is saved, I now have a tool that lets me build on what the competitors are doing all the time. It came back with 10 simple, fast, high impact moves. Film one short form video using the hot-take style competitors use, 10 minutes. Create a trend-tracker carousel, 15 minutes, and the tool can make the carousel images for me too. Post a behind-the-scenes story. Update your Instagram bio to match the top agency style. Add one free offer link to your bio the way competitors do. Study five competitor reels and write down the hook of each. Write a case-study style caption around a client result. Block 30 minutes on your calendar for weekly competitor research.
Then I picked one item, the list of 10 future content topics based on competitor categories, and just asked it to make them for me. Done. If you get five, six, seven of these things done every single day, and you work really hard at implementing them, you will get closer to your competitors or potentially beat them. You can outwork them for the attention they've done so well at capturing.
This Used to Be a Human's Job
Here's the thing people don't get. These actions used to be done by humans. Data analysis, evaluations, inspections, understanding competitors, reverse engineering, spying on your competitors. You can now do all of that without having to have a human do it for you. And your humans can go do higher-value work.
Agent is a tool for you to leverage right now, every single day. Everybody around you should be using it too, because it's going to help you produce a lot more. Two minutes of talking, one word of execution, 25 minutes of waiting, and you have a competitive intelligence report and a daily action plan. Go run the play.
Edited for the page from Manuel’s spoken lesson on his YouTube channel. His words, tightened for reading.
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