Marketing wisdom · AI & Automation
The Era of AI Loops: Get AI to Execute, Not Just Answer
Most people are still treating AI like a question-and-answer machine. Manuel breaks down the shift to AI loops, where you hand over a vision and the machine works for hours until the job is actually done.
By Manuel Suarez, in his own wordsOriginally recorded July 20264 min readAlso on YouTube
It's a Loop, Not a Prompt
I have two applications. One of them is called Claude. The other one is called Codex. And they talk to each other. They're connected. One knows what the other one is doing. It's like I have two arms and I'm the mind, and I get to control them. They're collaborating with each other, building off each other.
But the subject of the day is the new era, the new face of AI evolution. This is the most empowering phase we've ever been in, by far, in the history of civilization. And most people don't even understand how to use it. This is the era of loops.
It's not just one prompt. You have a vision, you have a direction, and that direction gets executed entirely without new direction, new requests, new communication. It just gets done through and through. It's a loop. It doesn't just give prompt, response. It goes out there and it builds for you.
Your number one job right now is not to prompt. It's to dream what you want.
A Real Loop From My Day
Let me show you exactly what I did today. On my phone, inside the ChatGPT app, there's a button called Codex. At the top of that app there are two little green buttons signaling that I have computers connected. My phone is in communication with both of my computers, so it can see the conversations happening in both. And these high-level tasks are happening locally, in your computer, not in the cloud.
I wanted to create a platform to communicate with my audience. A channel. So I told it: I want to create a chat that is open to the public, that I can invite people to join. All they need to do is click on a link. Ideally they don't pay for a ClickUp account. We're going to call it the Manuel Suarez Marketing chat. Give it a special link I can share. They can ask questions, engage, do two-way communication, and I'll share the AI things I'm discovering along the way.
Then I asked: can you help me come up with this chat, or how do you suggest I get this done? Notice what I'm doing. I'm not asking for an idea. I'm not asking it for brainstorming. I'm asking it to get something done, exactly, to completion. I have the vision. I want this tool to execute for me and get exactly what I need and want. This is the era that we're on.
It Pushed Back, I Decided, It Executed
It worked for one minute and 19 seconds and came back with a recommendation. It told me, you know, ClickUp is not necessarily built for that. Why don't you go to Discord, School, Circle, or Slack? And then it gave me more information on each. But it also gave me the ClickUp setup.
Here's the thing. I use ClickUp for my communication. I don't want to add a new channel. I don't want to add any Discord. I'm not even selling you guys anything. This is not a tripwire offer for you to buy my services. So because of that, I think it's okay to make you jump through one or two hoops to join a ClickUp chat with me. I said, thank you for your advice, but we're going to do ClickUp. Create the ClickUp chat now and give me the exact instructions I can share with my audience.
And it got it done. It found the ClickUp channel, because I'm logged in and I have the connections set up. It recommended a form for access requests. I said, okay, good. Make me the form. Do everything for me. And send an email with instructions to me and to my assistant, Rain. The final communication came one hour and 50 minutes later. Form created and published. Instructions emailed. Chat already exists with the welcome message posted. Audience flow mapped out: fill out the form, get approved, receive the invite, join the chat. One request, and the whole thing got built.
Build Your Command Center, Then Dream
How did it do all that? Connections. You can have a model context protocol, an MCP, connected with all your tools. Slack, ClickUp, whatever you use. This is the command center now. This particular tool is actually how you manage your entire life. All of it. In 2026, if there's technology in this era, you have the ability to plug it all in here. So one of the things I recommend right now: go through your entire life, figure out what tools you use, and bring them into your command center. All of it.
And here's one more piece of advice while you get fully on board with this technology. For that hour and 50 minutes it was working, look at the script. Watch what it's doing. Because it's going to teach you along the way. Step by step, it tells you what it's doing, and that empowers you to understand the machine you're directing.
So understand how this works. It is a loop. It doesn't just give prompt, response. It goes out there and it builds for you. Your number one job right now is not to prompt. It's to dream what you want. You've got to dream. You've got to visualize. Think about your goals and the actions you want to take. Then you turn those dreams into reality with the loop you create. That's the era we're in.
Edited for the page from Manuel’s spoken lesson on his YouTube channel. His words, tightened for reading.
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