Marketing wisdom · AI & Automation
Stop Wasting Time: 5 AI Workflows That Actually Work
There are two types of businesses right now: the ones working manually and the ones working with leverage. Here are the five AI workflows I use every day to create content, fix offers, answer customers, study competitors, and build systems.
By Manuel Suarez, in his own wordsOriginally recorded April 20265 min readAlso on YouTube
Two Types of Businesses
There are two types of businesses right now. The people that are working their businesses manually, and the businesses that are working with leverage. AI equals leverage. It means you can do more with less.
The more I can use AI for automation, for follow-ups, for the things an assistant could handle, the more I can focus on the important things of the business. That's the whole point. So let me give you five practical workflows that actually work, the same ones I use every single day.
AI equals leverage, meaning that you can actually do more with less.
Workflow 1: Content Creation
The problem people have is simple: I don't know what to post. So what happens? You don't post. Believe it or not, in this era of AI, people still have this very nonsensical excuse. And here's what you have to keep in mind always: no content equals no attention, and no attention equals no sales.
Open ChatGPT and type: give me 20 video ideas for your industry, and make each idea solve a customer problem. Or do what I love to do and have a conversation with the voice feature. I'll say something like: I'm running into a content block, I teach people about marketing and building supplement brands, beauty brands, physical product brands. Give me 10 quick ideas of content that will give my audience real value. It's instant. I just got five quick ideas, and I can get 500 quick ideas as well. The concept of running out of ideas doesn't really exist anymore.
You're not trying to replace your value. You're trying to get inspiration to produce more value and give your audience more of what they're looking for. Then take it further: turn idea number one into a 60-second script with a strong hook. Now you have an idea, a script, and structure. All you have to do is hit record. And ask for five different hook variations, then test all of them. More hooks equals more data. Hooks are what create interest in your content, so test a lot of them and people will pay attention.
Workflow 2: Fix Your Offer
The subject of advertising will fall apart if your offer is not good enough. You have to put together an offer strong enough that people feel they can't say no to it. So take your current offer, paste it into AI, and say: rewrite this to make it clearer and more focused on results. Clarity increases sales.
Then type: make this offer easier to understand for a 12-year-old. If it's simple, it's going to convert, and you'll reach a broader audience because everybody understands what you're solving for them. Then: list 10 objections someone may have before buying this. Now you know what to fix.
AI has access to so many data sets, so much of the information that exists on the internet. If you have it compare your existing offer to other offers, you'll quickly figure out how your offer is broken, how it can improve, and how other people are getting massive conversion.
The Mega Prompt: My $20 Conversion Expert
Let me share something I did just this morning. I call it mega prompt creation. I open the voice feature and I say: help me create a mega prompt where you, the agent, act as a conversion rate optimization expert on an e-commerce Shopify site. I want it to audit my whole website, because our current conversion rate is 1.8 percent and we've been at 3 or even 4 percent in the past. That's called reverse prompting, and it gave me back this humongous prompt: a full Shopify conversion rate forensic audit with the rules of the audit, key questions, required sections, speed and performance, homepage CRO, collection pages, you name it.
Then I click the plus button, click agent mode, and type execute. Now it's an agent working for me. It opens a browser, goes into our family brand's e-commerce site, and does the entire audit: the offers, the funnels, the landing pages, the images, all of it. It's like I suddenly hired a very expensive six-figure conversion rate optimization expert. And you know how much I paid? Twenty dollars for my ChatGPT subscription instead of a hundred thousand dollars for an expert to dive into the account.
Here's why this matters. Do you know what happens if I go from 1.8 percent to 3.6 percent? The sales double. If I was getting 1,000 orders a day, I'm now getting 2,000 orders a day from the same traffic. One percent is pretty standard across the industry in the United States. Two to three percent you can get to if you optimize consistently. This is using AI for productivity, for something valuable right this second, not just for fun.
Workflows 3 and 4: Automate Questions, Study Competitors
Workflow three: automate questions. Type your top 15 customer questions into AI and say, organize these into a structured FAQ page. I actually did this for our dog supplement brand, Better Dog Supplements by Cesar Millan. All the questions people ask about our product, and all the answers, I was able to get through AI and then humanize. Are fiber supplements safe for long-term use? Can I accidentally give too much? How do I give this to my dog? All of it came from deep conversations with AI.
Then plug those answers into an AI chatbot. A chatbot answers customer questions automatically on your website or social media, and it works 24/7. Instead of a 9-to-5 customer rep, you have a 24/7 customer rep, and these tools are getting more intelligent every single day. Feed it your questions so it communicates like you and your brand: turn this into short chatbot responses under 100 words, upload it, done. If AI handles even 50 percent of your questions, that's hours saved every single week. Time equals money equals margin, more profit for your business.
Workflow four: competitor analysis, one of my favorite things to do. I asked AI for a mega prompt to help me understand my competitive landscape, so I can learn from the businesses doing what I'm trying to do, do better what I know I can do better, and stop doing the things that aren't working for others. You can copy your competitor's website text, paste it into AI, and ask: who are they targeting, what is their main promise, where are they weak? You can even just paste the link to their website and that's enough for it to analyze their messaging. Get a data-driven strategy in minutes. Then ask, how can I differentiate my brand from this business? Stop guessing, start positioning.
Workflow 5: Build Systems, Because Speed Wins
Workflow five: build systems. Pick one repetitive task, for example client onboarding, and type: create a step-by-step SOP, a standard operating procedure, for onboarding a new client in a marketing business. Or whatever your business is. Then: turn this into a checklist. Now you can delegate, train, and scale. You can automate onboarding for clients, for staff, across the board, and make it easy to deliver the things you're really good at.
AI is going to help you think faster, write faster, organize faster, document faster. Speed is the name of the game. At the end of the day, speed is what's going to help you win.
Edited for the page from Manuel’s spoken lesson on his YouTube channel. His words, tightened for reading.
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