The Video Formula the Biggest Creators Use

I Learned This From the Best Content Creators on the Planet

I've had the experience of working with really amazing people over the years. One of them was my father, Frank Suarez. We lost him in 2021, but his content is still impacting millions of people every single month. Another is one of the largest health educators on the planet, a creator who has been making content since 2007, with somewhere around 50 million followers today. He makes seven videos a week. Every single day, a new video on his YouTube channel. And above all, video after video, he cares about people, about providing impact, about actually helping them.

Inside my agency, I write what I call knowledge briefs to show my editors and my staff how to put together a very good video, and how to help our clients do the same. Because the components of a successful video are not a mystery. There's a formula, and the biggest creators apply it on every single video they make.

Start here: every piece of content provides education, inspiration, or entertainment. At the end of the day it's one of those three, or a combination. There's something called edutainment, where you're educating but you're also entertaining. My dad was really good at that. He knew how to make people laugh while he taught. The best creators are good at communicating while keeping people entertained.

Omitted Data Destroys Attention

Here's the first principle I learned from one of the greats: omitted data and misinformation destroy attention. When you don't give people the correct information, or you give them incomplete information, or you don't give them full solutions to what they came to find out about, you lose them. You destroy their attention.

Great content starts with data, delivers evaluation, and drives realization. When you deliver content, your job is to evaluate information for people, give them the data behind it, and make them realize something about themselves or about the subject at hand.

And that's not a shortcut game. The biggest health educator I know researches every single day, hours a day, to get prepared for his content delivery. That's why the content works.

Start With the Realization, Not the Topic

Your content should start with a realization. You hit the viewer with a light bulb moment right out of the gate. It should make them say, "Wait, is that true?"

Here's a real example: "So I have a question. Why are there no overweight people in Colorado?" That creates a mystery. You think about it and say to yourself, that's true, people in Colorado are generally healthy. Then the video explains why: the mountains, the proximity to the sun, the vitamin D. And it leads to the realization: oh, that's why. We need more vitamin D. All of it leads to that one point you want them to realize.

So before you start the video, you got to know what you want people to realize. That's how you begin. Then you introduce the problem: a real mistake most people don't even know they're making. That creates mystery and tension. Then you back it up with truth: real data, stories, examples, comparisons. Educate while you entertain. Help the viewer understand why this matters. And then deliver the solution. Do not end the video with a mystery. End the video by telling people exactly how they're going to solve their problem.

The Formula Applied: Even a Car Mechanic Can Use This

Let's say you're a car mechanic with a repair shop. Here's the hook, the thing that catches attention in the first couple of seconds: "Changing your oil every 3,000 miles might actually be costing you money." One sentence and you're thinking, wait a second, I thought I was being responsible with my car. Boom. You got the attention right then and there.

Now the problem: most people still go by the old rule, but modern engines and synthetic oils don't need that, and doing it too often can wear out parts that don't need replacing yet. Then data and story, always with evidence: "I had a guy come in last week changing his oil every 2,500 miles. His engine was fine, but his oil pan plug was stripped from overuse. He thought he was being proactive, but he was doing damage." Story captures attention. Story leads people down that journey.

Then the solution, the full circle moment: check your owner's manual, most modern vehicles are good for 5,000 to 7,000 miles. If you follow what your car actually needs, you'll save time, money, and unnecessary repairs. And the viewer walks away with the realization: "I get it now. More oil changes aren't always better." That's the aha moment. This is applicable to any industry.

Use AI to Build Your Scripts With This Formula

Here's my suggestion: use a tool like ChatGPT to brainstorm how to structure the hook, the introduction of the problem, the story and data, and the overall solution. If you communicate with it consistently, it learns how to help you produce this content, and you use the output as inspiration.

I did this live in the episode, completely impromptu. I told it: help me write a script introducing why marketing is so necessary to win in the game of business, hook them with the idea that one marketing employee can't compete with a whole team that lives deep inside the game, then tell my story about how I thought I knew what I was doing, wasn't educated enough, and had to close down a business.

And just like that, it gave me a script following the exact formula. The hook: "You can hire one marketing person, or you can have an entire marketing army that lives and breathes this game every single day. One person trying to win the marketing game alone is like bringing a knife to a gunfight." The problem: most business owners think marketing is just posting on social media or running a few ads. But marketing isn't a side activity. It's the oxygen of your business. Without it, nothing else matters. The story: I had a business I believed in. It didn't fail because the product sucked. It failed because no one knew it existed. The data: every successful company you admire has a marketing machine. Apple, Nike, Tesla, Amazon. They don't depend on one person. They build systems and teams dedicated to capturing attention every single day.

Why This Builds a Business, Not Just Views

What this formula really builds is goodwill. You give people so much value that when the time comes and your marketing presents them a product or a service, they feel in debt to you. They feel they owe you something and they want to give back. This is a personal brand built on value.

You don't even have to push the sale hard. As you build value, as you educate and give it all away like I do here, it eventually comes back to you. I've done this for many years, and my clients have done it for many years too.

So stop trying to figure this out alone. Learn marketing. Build your department or partner with people who already mastered the game. Make marketing skill your number one priority, because attention is the new currency of success.