The Brand Building Blitz: Five Areas to Attack with Content and AI

Get on the Offense

If you don't know the concept of blitzing, just think about football. When a quarterback has the ball in his hands and the entire defense comes after him, sacrificing the field because they believe they can get to him before he throws the ball, that's the blitz. That's aggression. That's commitment.

Right now there are opportunities you can capitalize on to run your own blitz. Get on the offense. Get aggressive about what you actually want, which is growth, success, and your products and services in front of as many people as possible. I'm going to give you five areas to focus on to make that happen.

Area One: Build an Audience with Organic Content

Number one, you've got to build an audience. Because if you don't have an audience, you don't have anyone to sell to. The first step to building a business is to generate a following, generate attention, and take advantage of the opportunities in front of you. And right now, organic content is really, really hot. TikTok is a big opportunity. Facebook Reels. Instagram Reels and Stories. LinkedIn. Facebook. YouTube and YouTube Shorts. These are all organic opportunities.

Now, here's the objection I always hear: 'I don't have value to give.' Wrong. We are all in the business of helping people with our products and services, which means you have value to give. Your value is going to determine how much you can sell your products and services for. You do have value. Sometimes we just take it for granted.

To give you perspective, we have a family brand called NaturalSlim. We post 3,000 times a month organically. We post everywhere. We try to be omnipresent. That organic content strategy helps me generate attention, and when you generate attention, what happens? You generate business. If you don't get this thing done, don't worry about the rest, because everything else becomes very difficult to execute without it. Organic presence is almost like having a website in this era, as important or more. People look at you to make sure you're actually legit.

Area Two: Live Content Is on Fire

Live content is on fire right now, particularly on TikTok. I'm actually building studios for my clients and for ourselves. We have our own studio for NaturalSlim where we go live six hours a day, with a rotation of my staff going in two hours per person. And they love it, because instead of talking to one person at a time, they get to talk to hundreds or thousands at a time. It's how we communicate the value of our products and services at scale.

Think about this for a second. I'm 44 years old. Do you remember a time before the internet when you could press a button, go live, and reach billions of people? It never existed. You have that opportunity right now with TikTok live. You can go live on Facebook and Instagram too, but it's not the same opportunity. Right now, TikTok is giving you free attention. Do it consistently, over and over, and you will grow your audience, even if you start with zero people today.

And here's the bonus: that live content gets saved. You can download it and post it across all your other social media channels. One session feeds your entire organic strategy. Get these two things done consistently, every single day, and you generate the one thing every business needs to grow: attention.

Areas Three and Four: Somewhere to Send the Attention

Attention alone isn't the game. You now need to channel it into the next step. If you're a physical product business, you want to build an e-commerce channel. I use Shopify, because Shopify integrates with TikTok, Facebook, Instagram, and so on.

If you're a service business, the same content strategy applies to you, but what you need to build is a CRM, a customer relationship management platform. Right now we're recommending GoHighLevel, and no, I'm not affiliated with them. With it you can capture prospects, phone numbers, and emails you can actually service. So while you have a never-ending bucket of people consuming your content over here, you build a never-ending list of people interested in your products and services over there.

Your $20-a-Month Coach

Now here's the part that changes everything. You don't know how to set any of this up? Open up ChatGPT and ask: 'Can you please help me come up with the exact steps to open a Shopify account and get it started?' It will walk you through it, step by step. Same for GoHighLevel. Same for your organic content game plan, your TikTok account, even building the homepage for your Shopify site. Tell it exactly what your brand is about and it will help you build it.

We used to have a coaching industry worth billions of dollars. Right now, that industry is worth peanuts. Why? Because we have AI as our coach, and it costs you $20 a month. Could I help you with this personally? Probably. Am I going to? No. Because you can afford to do it yourself. If you're capable of following instructions, step one, step two, step three, then you qualify for this exact blitz strategy.

Area Five: Go Where the Buyers Already Are

The last area is setting up an Amazon account. If you have a physical product business, Amazon is essential, because Amazon has the one thing we all need: traffic. Over 100 million monthly Prime buyers. They already have the people you're looking for. At the end of the day, you need customers, and Amazon has them. And it costs about $40 a month to keep an Amazon seller account running. Who can help you set it up step by step? You already know the answer.

So get it applied. Get going. In no time you can have an organic content strategy, a live content strategy running every single day, e-commerce built on Shopify and connected to your platforms, a CRM generating leads, and an Amazon account tapping into hundreds of millions of buyers. You've still got to put in the hard work. AI is not going to replace the hard work for you. But AI is going to maximize whatever you are capable of doing.