The 64 Million Person Market Hiding in Plain Sight

The Most Important Decision of My Business Career

Over the last 10 years, this is the most important thing I've done in my business career. I've served over two million people in the USA, and they all have one thing in common. Let me tell you about it.

You might not know this, but the Spanish market in the USA is one of the fastest growing markets across the entire country. We have somewhere around 300 million people living in this great country of America. Do you know how many of them are of Spanish American descent, Latin American descent? 64 million. Also known as 19% of the population.

That is not a niche. That is a country of its own, living inside the United States.

How We Found Our People

Going back to 2010, I was launching our family business, NaturalSlim, in the United States with my wife and my father. We were trying to penetrate the American market. We had all these competitors, all these people in our industry, weight loss, health, nutrition, and honestly, we didn't know exactly how to go about it.

Then something came into our universe. We realized we had to go after our people. Our Latin American people. And the Latin American population has one thing usually in common: they all want to buy good quality products and services.

That decision worked. We now have the largest audience across all of Latin America in our category, somewhere around 47 million followers, and 15 million of those are in the USA alone. We were right back then. But here is what I want you to hear: if you do this right now, the opportunity to service the Latin American people is greater than ever before.

Underserved Does Not Mean Broke

One main reason the opportunity is so big: they are underserved. Not enough brands, not enough businesses, not enough people like myself are talking to the Latin American people. And they want to be talked to. They want to be serviced. They want to be addressed as the Latin American people that they are.

Now think about the economics. The average American in the USA makes somewhere around 45 to 50 thousand dollars a year. Do you know how much somebody makes in Mexico? Ten thousand, twelve thousand a year, and that's a great salary there, by the way. Colombia, same thing. Latin America is very far from US salaries.

Which means the Latinos living here in the USA make similar income to the rest of the US population. They are buyers. They are consumers. You can service them. Massive audience, real spending power, and almost no competition speaking to them directly. That is the definition of an untapped market.

"But Manuel, I Don't Speak Spanish"

You might be asking yourself, wait a second, Manuel, I'm not a Latino myself. I don't speak the language. I don't know how to talk to them.

Here is the good thing about this environment, 2025 and beyond: the barriers of language have been removed. They are no longer there. You have tools like ChatGPT, and these tools are only getting better. I have a book I wrote in English, because I've been studying English since I was a little kid. It took me one hour to get it translated to Spanish. Another hour to get my entire website translated to Spanish.

Right now I'm building a brand of dog supplements with the legend himself, Cesar Millan, the original host of the Dog Whisperer show, another powerful Latino. I can take entire websites, entire campaigns, entire product descriptions, and get them instantly translated without the help of a human being, without paying additional cost on labor. I pasted my page promoting Cesar's supplements into the tool, asked for it in Spanish, and just like that, I had the whole thing. Then I asked it to create scripts, content, and images for social media in Spanish. It even generated the image I wanted: Cesar smiling, holding our actual Better Dog product, with a line of Spanish copy. Language is no longer an excuse.

Your Game Plan: Translate What Already Works

So here is my recommendation. Whatever you have going on, if you have a successful marketing campaign, if you have social media ads that have produced sales, if you have campaigns that have produced leads, do two things.

One: get them all translated. Two: hire one person who speaks the language, so you can make sure that whatever you're putting out there is actually correct and 100% legit. That's it. Now you're in front of 64 million people.

Want proof this works? Go to the Facebook Ad Library, just search Google for it, and look up our brand, NaturalSlim. 2.5 million people follow that page. Click in and you'll see we have a grand total of 130 different ads running right now in the USA. Every single one of them in Spanish. Feel free to look at what we have going on and come up with your own game plan.

If you can take a little piece of your energy and apply it to the Latin American market, you'll see how big the opportunity is. These people are great people to service. They are great customers. They love consuming great products and services. And if you deliver great value, they will give you a lot of power back.