Stop Guessing What to Sell. Ask Your Audience.

The Question Most Creators Never Ask

You have to create products and services that people want. Content that people want. Otherwise, you're going to be irrelevant. That sounds obvious, right? But this is one of the greatest failures I have seen entrepreneurs and brand owners make over the years.

They get romantic about the idea of what they want to sell, and they never get data from their audience about what they should be selling. That leads to disappointment. That leads to failure. Because being a romantic is not going to generate revenue. It's not going to get you attention. You have to deliver on what people need and want.

So what is the question most creators never ask? It's simple: what do YOU want from me? Ask your audience. Then build.

Twenty Years of Asking

I have been using surveys for 20 years along my journey. I have gotten millions of responses across my efforts. Social media, direct to consumer, emails, all over the place. Even a lot of grassroots surveys, like door-to-door knocking and just talking to people.

Why? Because you have to be able to get in communication with people in order to put together products, services, and content that people are going to engage with. There are a few ways to find this out, but surveys are what I want you to start implementing right away.

The Protein Bar Story

Let me give you a real example. For our NaturalSlim family brand, we have a big line of products, somewhere around 40 different products. We wanted to find out if people were consuming protein bars. So we surveyed them. We asked hundreds of thousands of our customers over the years, and they said, yes we do, and these are the products we use.

Based on that, we created our own line of protein bars. Without that survey, I would have been going to market with a protein bar that nobody's consuming. But because I asked first, the products are doing really well. I found out BEFORE going heavy into building a protein bar brand.

That is the difference between guessing and knowing. Without surveys, you're going blind.

Survey Everything: Content, Offers, Emails, Ads

I use surveys for content creation. What content does my audience want to learn more about? What do they want to hear about? What are they struggling with? What pain points do they have? How can I take my ability and pass it on to them, so they give me attention and I build goodwill along the way?

I ask people about what offers they would actually benefit from. How many individual products I can package together to solve a problem for them. What kind of offer they would be interested in seeing from me. Emails: what do you want to see in the emails? What do you want to see in the ads? What would you convert to? You get the idea.

Providing value relies heavily on understanding your audience. What do they need help with that you know something about? Don't create content based on what you want to create. Create content based on what your audience wants to hear about and learn about.

Build a Survey in Seconds with AI

Here's the opportunity I want to pass along to you. There's something unique about this era: the ability to create things at speed and at scale. What used to take you hundreds of dollars, if not thousands, and a lot of time, you can now do in seconds.

Go to Google. In the drop-down menu of options on google.com you'll see Google Forms. Click on blank form, and now you're in AI mode. They're integrating it with Gemini, and Google has gone really deep into this and they're getting better and better at it.

I tested it with a simple prompt: I am a chiropractor that specializes in lower and upper back pain. I want ideas of what pain points my target audience has so I can create content around it and help them. In seconds, Gemini created a full form. What is the primary location of your back pain? What activities or situations typically worsen it? What type of content would you be most interested in seeing about back pain management and relief? Multiple choice answers, ready to go. Every one of those answers becomes a data point fed back to you for your content creation. And you capture an email subscriber at the same time, because they're engaging with you.

Publish It, Then Send It Everywhere

Once you like the questions, you click create form, make your edits, add your creative, and click publish. Then you copy the responder link. What do you do with it? Everything. Send it via text. Send it by email. Post it on social media. Run advertising campaigns to it if you want. Send it to your friends and family. Go everywhere, because you want as much data as possible.

And here's the incredible thing, the real true fact about building a brand and scaling a business. When you have been a great human being in your life, people tend to interact and engage with you. Send messages to the people in your phone and your email, and you're going to get responses. Because most people are good humans who want to help and want to give some of their energy back to you.

So stop guessing. Ask. Your audience will tell you exactly what to build, what to write, and what to sell. Then all you have to do is deliver.