How to Start Creating Content When You Are Afraid of Being Judged

The Real Reason You Haven't Started

Should I start making content? What if somebody thinks I'm too old? What if I'm not successful enough? Who am I to talk about these things? Am I too fat, too skinny, too young? People are going to say I'm bragging. What if, what if, what if.

Most people don't start for no other reason than being afraid. That's it. They feel one of these insecurities coming in, and they can't get through it because they're afraid of the possible backlash, the reactions, the opinions. Trust me, fear was almost taking over me too. But I pushed through it, and I want to show you how.

Here's the truth: it's not about removing the fear. It's about how to do it despite the fear. Why haven't you started? It's not lack of knowledge. It's fear of looking stupid, of getting judged, of getting low views, of saying something wrong, of other people's opinions. That's what's stopping you from getting going. So let's reframe it.

You Are Not Becoming an Influencer

You're not becoming an influencer. That's not the idea. You're not going to be a TikToker. You're not going to walk around saying I'm a micro influencer or a macro influencer or whatever. Let's eliminate that word from the vocabulary completely.

You know what you're actually doing? You're answering questions publicly. That's it. You are helping people that potentially need your help by answering their questions in public. Let's make that very clear and eliminate the language of today's world. When you frame it that way, the fear loses most of its power, because nobody feels like a fraud for answering a question they genuinely know the answer to.

Step One: Build Your Content Bank Today

You're going to create your content bank today, not someday. Write down 10 questions customers always ask you. Then write down 10 mistakes customers always make. Then write down 10 objections customers give before buying your product. You know what you have right there? You have 30 videos.

And if you want to leverage today's AI world, which is quite an opportunity, have that conversation with AI. I can literally say: in my subject of marketing, give me 10 questions customers always ask, 10 mistakes they always make, and 10 objections they give before buying. And just like that, very quickly, I get answers. How does this product work? What makes you different from competitors? How much does it cost? What kind of results can I expect? You get the idea.

Use ChatGPT, Gemini, Llama, whatever you want, to brainstorm those questions, mistakes, and objections. Then turn them into content pieces that do one thing: answer people's questions. Not to be an influencer. To answer their questions.

Step Two: Make It Stupid Simple

The device in your pocket is more powerful than what a president was using to run America in 1990. We take this technology for granted, but it's incredible. This idea that you need fancy equipment to start your content journey is completely false. It's another excuse meant to keep you small and keep you in the cave. Eventually you can buy the fancy cameras. But that's not how you start.

So here are the recording rules. Use your phone. Sixty seconds max to start with, because nobody knows you yet, and you have to earn attention before anyone trusts you with a 10, 15, or 30 minute video. One idea per video. No editing, raw content. I can tell you from experience: the more editing you do on these platforms, the less impact you generally produce, because the algorithms want to feed people raw and real content.

The basic structure: a hook in the first three seconds, something that hooks your audience like you hook a fish. Then one clear point you want to teach, something that leads to an aha moment. Then a simple call to action. Watch this other video, download this document, reach out to me, ask a question. If it takes more than 5 minutes to record, you're overcomplicating the start of the journey.

Step Three: Commit to 30 Days, No Judging

Please do not even start if you expect your first video to go viral. If after 12 videos you're getting 10 views per video and you say I already tested it and it doesn't work for me, do not begin the journey. Creating content that makes an impact is a long-term game, and trust me, it pays for itself.

My father, Frank Suarez, wrote an incredible book and delivered thousands of videos that helped thousands of people. But when he started in 2012, for six good months nobody was watching his content. Nobody. Then it started taking off, and taking off, until today, 52 million followers later, we produce 400 million views of his content every single month. He started with zero. The difference between him and you is that he never gave up. He started and he kept going. That's the only difference.

So commit to 30 days with these rules: no re-recording, no judging, no obsessing over results. You can't record a video, decide you didn't like how you looked, and delete it. That breaks the agreement. Your first 20 videos are practice. You're doing this for yourself more than for your audience, because you have to develop the skill, just like a basketball player shoots a thousand times a day. Repetitions build confidence. Confidence builds clarity. Clarity builds authority.

And remember the general rule of marketing, one of the biggest you will ever learn: if no one sees you, nobody will buy from you. If you're invisible, you can't sell. If you can't sell, you can't grow. Attention equals revenue. Attention equals expansion. Failure doesn't really exist. It's an optional thing for those who desire to quit.