I would like to share a gift with you.
That gift is the knowledge that you don’t have to spend money to promote your business.
Don’t get me wrong, investing in advertising is super important for a business to grow. It can shortcut the time it takes to grow, but it’s not a necessity.
You can use your organic posting to create omnipresence for your business. It’s a big part of what I do, and it’s what I advise all business owners to do.
If you’re unfamiliar with the term omnipresence, let’s define it.
Omnipresence means to be everywhere. Think about religion. Religion teaches that God is omnipresent. That he’s everywhere.
While I’m not saying that we’re gods, I am saying we can make our businesses show up everywhere our prospects and customers are spending their time online.
Think of Coca-Cola; they’re everywhere. In restaurants, gas stations, vending machines, and social media! While you may not have the same budget as this massive company, they too started somewhere.
They started their journey of becoming omnipresent, and now you have the same opportunity!
One of the ways you can make this happen is by creating a primary piece of long-form content, usually a video.
Then you can take the primary video and create dozens of pieces of content from it.
You can extract the audio for a podcast.
You can create smaller videos that discuss or teach a single topic piece.
You can get a transcription of the audio as a blog post or article. From there, you can also use parts of the transcription for social media posts.
You can create Reels, TikToks, Stories, short posts, long posts, podcasts, quote cards, and on and on and on.
One piece of content can be repurposed for 10x more and expand your reach out into the digital world!
Every successful page you follow, the ones with hundreds of thousands of followers (if not millions), execute this strategy.
It’s a proven method and not difficult to execute; all it takes is to start with one platform and start posting.
It’s recommended you start with a platform your followers are most active right now. Once you start doing this, you will see the difference in the number of followers and your engagement!
If you don’t know the best platform for you to start posting, don’t worry. Start on just one. As we speak, TikTok is on fire right now for people posting on it because so many people use the app.
Work on being Omnipresent. It’s easier than ever now. You now hold the knowledge to become Omnipresent, so what are you waiting for? Go conquer the marketing world!