The Facebook Data Breach Scandal

The Facebook Data Breach Scandal

In my opinion, this just presents a bigger opportunity for us marketers. Companies get scared. They start saying “I told you Facebook was a scam” or “I knew that Mark Zuckerberg was the devil”. Right now there’s a big campaign going on that goes like this “Delete...
An Important Metric in Facebook Advertising – CPM

An Important Metric in Facebook Advertising – CPM

In this podcast, I will dive into a very important metric in the Facebook Advertising world – CPM (cost per thousand). The interesting thing is that history has repeated itself throughout every single time in this world. Opportunities have come and gone. Radio...