Meta recientemente anunció el 9 de Agosto del 2022, que estarán incluyendo segmentos globalmente específicos apuntando a las audiencias B2B. ¿Qué significa eso? Significa que usted va a poder colocar sus anuncios frente a dueños de negocios, gente que toma decisiones, y aun a negocios nuevos activos, si usted confía en obtener su atención!
Tal parece que hay mucha gente en la internet difundiendo un mensaje falso. El mensaje es que el e-commerce es alguna clase de negocio de ingreso “pasivo.” Un negocio donde usted decide vender cosas en línea mientras disfruta una piña colada en la playa. Bien, siento decirle que eso no es cierto. Y no quiero que lo engañen estos supuestos “expertos en negocios por internet”.
¿Por que hacemos el trabajo que hacemos? ¿Por que pasamos horas picando piedra en nuestros negocios? Para ganar millones de dólares? ¿Para ayudar a la gente a mejorar sus vidas? Para ser capaces de proveer para la gente que amamos, y pasar tiempo con ellos cuando nos necesiten?
“Nadie le da click a mi anuncio”. Esta es una de las partes más frustrantes de la publicidad. Mientras tanto usted gasta el dinero que le ha costado TRABAJO ganar o que ha pedido prestado (el cual tendrá que pagar en algún momento), y no está contento con lo que ve. Créame, no está solo.
Al tiempo que usted vea ésto, lo más probable es que yo esté grabando contenido o enviando correos electrónicos. ¿No es genial la tecnología?
Nos da el poder de seguir comunicándonos con la gente. Aun cuando no podemos estar ahí presentes físicamente. Esa es una de las razones por las que el marketing digital es tan poderoso.
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