Hace muchos años se realizó un estudio de marketing. Este decía que una persona necesita ver su mensaje aproximadamente 7 veces antes de que tome acción en él. Y hubo otra pieza de información que afirmaba que en promedio, la gente ve una de cada 3 piezas de su contenido de marketing.
Passion is one of the most important ingredients for any successful content strategy. If you’re not passionate about what you’re doing, it will show. This is when business owners usually feel stuck and don’t know what to post. The funny thing is that...
No matter what kinds of interests you have, there are plenty of people to look up to in the world. People that have “made it.” People at the top of the game in their respective fields. And when looking at these individuals, many people think it’s...
Esto es más común de lo que crees, así que no te preocupes, estás en buena compañía. Mi sugerencia para empezar es que respondas a las preguntas más comunes que tu audiencia quiere saber. Por ejemplo, toma 5 preguntas que tu audiencia quiere que sean respondidas y puedes hacer una pieza de contenido que hable brevemente de cada pregunta, o puedes hacer una serie de 5 piezas de contenido. Eso te permitirá dar respuestas más completas y detalladas.
Preguntar con qué frecuencia hay que hacer marketing a tu lista es siempre una pregunta interesante, y la respuesta es que depende. "¿Depende de qué?", puede preguntarse. Depende de la frecuencia con la que se comunique con sus listas. Depende de la cantidad de productos que tenga para ofrecer. Depende de la cantidad de contenido educativo que tenga.
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