Los negocios de hoy en día consisten en captar la atención del consumidor. Y, para salir adelante en los negocios, hay que captar toda la atención posible y ser capaz de convertir esa atención en clientes de paga. En el pasado, los empresarios captaban la atención de la gente a través del marketing por correo electrónico.
¿Curioso verdad? Como algunas veces al navegar a traves de Facebook puede ver un anuncio que le parezca perfecto. Casi como si Facebook estuviera leyendo su mente. En serio, de millones de gente y anuncios, ellos parecen saber exactamente sus gustos en ropa, aparatos, música, comida y humor.
¿Pierde cada vez más el sueño intentando cumplir las promesas que ha hecho a clientes y consumidores?
Si es así, puede que haya llegado el momento de contratar a nuevos miembros del equipo para liberarse de la presión.
Y si sigue leyendo, verá cómo podría calificar, formar y manejar ese equipo en crecimiento, lo que podría permitirle reencontrarse con su almohada favorita.
¿Qué tiene en común su marca con un antiguo soldado griego? Alrededor del año 480 a.C., un mensajero corrió aproximadamente 22 millas hasta Atenas, Grecia, desde un lugar llamado Maratón. Este es el origen de la larga y ardua carrera a pie que tanto conocemos. También refleja el viaje que hacemos cuando construimos una marca.
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