<\/p>\n
For those of you who HAVE read part 1 of this EPIC series, Welcome Back!<\/strong><\/span><\/p>\n I hope that you also took the time to sit down with pen and paper and actually DO the PRACTICAL assignment from Part 1, keeping in mind that Practice is what eventually progresses you to Mastery.<\/span><\/p>\n <\/p>\n Having said that\u2026<\/span><\/p>\n <\/p>\n Just to recap, Part 1 taught you about what CREATIVES are, about how \u201ccost\u201d is an indicator of how well your CREATIVES are accepted; some fundamentals of The Art of Copywriting; You also learned about The Five Elements of Ad Creation. So let\u2019s continue with another <\/span>GREAT<\/b> way to discover the type of content you should be producing more of\u2026<\/span><\/p>\n <\/p>\n <\/p>\n One very important thing to remember from this section — The boost button is the DEVIL! <\/span><\/p>\n If you were one of those advertisers making Facebook rich while YOU went <\/span>broke<\/span><\/i>, we are officially putting an end to that.<\/span> <\/p>\n * Demographics are VERY limited.<\/span><\/p>\n <\/p>\n * You can\u2019t add a headline. This is the very important eye-catching part of your Ad, just underneath your video or image.<\/span><\/p>\n <\/p>\n * You can\u2019t select BEHAVIOURS as part of your targeting. For example, you can\u2019t go after online purchasers or people who tend to share your brand\u2019s content.<\/span><\/p>\n <\/p>\n * It\u2019s not a dark post! (For those who are new: \u201cDark posts\u201d are targeted ads on social media. Unlike boosted and organic posts, though, they don\u2019t appear on your timeline. They also don\u2019t show up in the feeds of your followers. Instead, they show up as sponsored content in the feeds of users you\u2019re specifically targeting.) So if you intend to run a unique promotion that you <\/span>don\u2019t want your existing fans to see,<\/b> you will NOT be able to. When you post it on your page — everyone has access to it.<\/span><\/p>\n <\/p>\n I think you get the idea now, right? Facebook gave untrained Facebook users the ability to run \u201cadvertising\u201d through this Boost option, which ultimately created a worldwide (albeit erroneous) agreement: \u201cFacebook Ads don\u2019t work.\u201d Nothing could be further from the truth, however.<\/span> This article will describe the steps to run them as ads.<\/span> <\/p>\n PRACTICAL: Your assignment is to follow the instructions in the above paragraph…and really PRACTICE this. Copywriting is super-important for your business, and it is important to ME that you succeed, and if you follow these instructions consistently, and keep testing along the way, YOU WILL. <\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Amazon Top Rated Product (whatever the product is) \u2192<\/span><\/p>\n <\/p>\n Come check out the store <\/span>here<\/b> \u2192<\/span><\/p>\n <\/p>\n Instant access to mini-course <\/span>here<\/b> \u2192<\/span> <\/p>\n Limited supply available. Order <\/span>here<\/b> \u2192<\/span><\/p>\n <\/p>\n Whatever titles you choose to use, make sure to use a <\/span>DIFFERENT FONT<\/b>. It is also a good idea, when applicable, to make it a <\/span>DIFFERENT SIZE<\/b>. Make it <\/span>REALLY, REALLY LOUD<\/b> so that it <\/span>STANDS OUT<\/b>. Your title is a key element in your ad creation, so make sure that your titles are always noticeable.<\/span><\/p>\n <\/p>\n <\/p>\n Now it\u2019s time to go ahead and get rid of \u00a0<\/span>ANY POSSIBLE EXCUSE <\/span><\/i>when it comes to actually creating an ad.<\/span> <\/p>\n (It would be ideal to insert a photo illustrating Facebook Ads Manager\u2019s Free Stock photos I found one at this url – directly from Facebook: <\/span><\/i>https:\/\/www.facebook.com\/business\/news\/shutterstock-multiple-image-upload-page-manager<\/span><\/i><\/a>)<\/span><\/i><\/p>\n <\/p>\n Now you can select from FREE stock footage directly from Facebook (No need to go to Shutterstock anymore. Because of Facebook and Shutterstock\u2019s integration, marketers now have access to millions of images from the Shutterstock library \u2014 at no additional cost). \u00a0Then, you write your copy and your calls to action, and within minutes \u2014 you can start capturing attention. <\/span><\/p>\n It has become so easy that you can simply have a thought — and immediately turn around and convert that thought into an ad.<\/span><\/p>\n <\/p>\n Another thing to keep in mind: Facebook doesn\u2019t want much text directly ON your images, so using the free stock footage will allow you to reach more people within the Facebook family of apps. There is more than enough space above and below the images for you to convey your marketing message with the use of your ad copy. <\/span><\/p>\n <\/p>\n Just remember to follow the rules of copywriting as outlined in Part 1, as WELL as in the \u201cPractical Recommendations for Copyrighting on Your Ads\u201d section of this article, and you are well on your way to becoming a Master Ad Creator.<\/span><\/i><\/p>\n <\/p>\n Ok, folks, that it all for now\u2026.Until Part 3.<\/span><\/p>\n <\/p>\n Don\u2019t forget to do your PRACTICAL ASSIGNMENT as outlines in the \u201cPractical Recommendations for Copywriting\u201d section of this article. See you again next week, Ad Masters!<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Welcome back to Part 2 of this mini-series of articles, designed to help You gain MASTERY when it comes to Ad Creation. If you haven\u2019t read part 1 yet, I STRONGLY ADVISE that you go and read it here https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-1\/, and then return to this article when done. For those of you who HAVE […]<\/p>\n","protected":false},"author":7,"featured_media":483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Welcome back to Part 2 of this mini-series of articles, designed to help You gain MASTERY when it comes to Ad Creation. If you haven\u2019t read part 1 yet, I STRONGLY ADVISE that you go and read it <\/span>here https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-1\/<\/a><\/span>, and then return to this article when done. <\/span>\n\n \n\nFor those of you who HAVE read part 1 of this EPIC series, Welcome Back!<\/strong><\/span>\n\n![\"\"](\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/02\/welcome-back1.jpg\")
<\/p>\nUSING A PAGE POST AS AN AD<\/b><\/h3>\n
<\/span>
<\/span>I know that many of you have been following me for some time and KNOW that I say this very often. But for those who may be newly following me, if you want to know why I am so adamantly against the infamous \u201cBoost\u201d Button, let me give you a few of the main reasons:<\/span>
<\/span>
<\/span>* Only one campaign objective is available (Engagement). You can\u2019t do video views, conversions, message replies and all the other powerful objectives that Facebook optimizes.<\/span><\/p>\n
<\/span>
<\/span>Here\u2019s what I recommend\u2026<\/span>
<\/span>
<\/span>Post as much content as possible organically on your page. There really isn\u2019t such a thing as <\/span>TOO MUCH CONTENT<\/b>. I would go in the direction of <\/span>QUANTITY<\/b> over <\/span>QUALITY<\/b>. Post about 3 videos per day at different times, 1 picture with quotes, an event announcement, testimonials and success stories, etc\u2026 You will only reach 2-8% of your existing Page Fans; anything over that \u2014 consider it a <\/span>BONUS<\/b>.<\/span>
<\/span>
<\/span>Now, from all that organic content being posted, choose the ones with the most likes, engagements, interaction, and shares, then use the steps described in this section\/article to run them as ads to find new people. Do not press that boost button! <\/span><\/p>\n![\"\"](\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/02\/do-not-boost3.jpg\")
<\/p>\n
<\/span>
<\/span>You might ask…Why would I post all that organic content if almost no one is watching? Well, before people commit, they want to make sure you are for real. Daily activity on your page communicates just that. It lets them know you are <\/span>REAL<\/b>. Additionally, your organic posts serve as a great survey to tell you what your fans (potential customers) are most into and want more of. When you see a post that surpasses the usual reach, let\u2019s say it reached 20% instead of 8%, you know more of that content should be created.<\/span>
<\/span>
<\/span>This will serve as a great bellwether of your potential Ad results with the same content. Your existing audience is a <\/span>GREAT<\/b> way to discover the type of content you should be producing more of.<\/span><\/p>\nPractical Recommendations for Copywriting on your Ads<\/b><\/h3>\n
<\/span>
<\/span>I quickly want to revisit this topic, so that you will now learn EVEN MORE about the very the important subject of copywriting.<\/span>
<\/span>
<\/span>I understand that undertaking copywriting can initially be a daunting task. Therefore, because of that, I want to make things easy for you. As you practice copywriting, you will undoubtedly get better. I discovered this amazing FREE tool you can use to ensure your messages are clearly understood and easy to read.<\/span>
<\/span>
<\/span>To access the free web app click here: https:\/\/www.hemingwayapp.com\/<\/a><\/span>
<\/span>
<\/span>To download the desktop app (This one costs $20) click on this link: https:\/\/www.hemingwayapp.com\/desktop.html<\/a><\/span>
<\/span>
<\/span>Have some fun with this. Go ahead and start working on your ad copy. Don\u2019t underestimate the importance of working on this skill. Go back and review the text provided in Part 1, under the title \u201cThe Art of Copywriting\u201d. It has some very important recommendations regarding copywriting on your Facebook ads.<\/span>
<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/02\/homework-1.jpg\")
<\/span><\/i><\/p>\nPractice Tips on Title Creation & Descriptions<\/b><\/h3>\n
<\/span>
<\/span>Now, I will provide you with my best practices that you can use as a guide in the HEADLINES of your Facebook Ads. This will vary greatly from brand to brand, but in general, it is recommended that you be concise and to the point, all in one sentence.<\/span><\/p>\n
<\/span>Here are a few random examples of Facebook Ads headlines:<\/span><\/p>\n
<\/span>Only 100 coupons available! Download now \u2192<\/span>
<\/span>
<\/span>Free shipping for Amazon Prime Members \u2192<\/span><\/p>\n
<\/span>Get your FREE step by step document \u2192<\/span><\/p>\n
<\/span>Request your FREE initial evaluation \u2192<\/span><\/p>\n
<\/span>Become a product tester. Join <\/span>here<\/b> \u2192<\/span>
<\/span>
<\/span>Schedule your FREE consultation <\/span>here<\/b> \u2192<\/span><\/p>\n
<\/span>
<\/span>Enter coupon code XYZ during checkout \u2192<\/span><\/p>\n
<\/span>One coupon per person. Claim yours \u2192<\/span><\/p>\nCreating a Simple Ad with FREE Stock Photos\/Stock Footage<\/b><\/h3>\n
<\/span>
<\/span>Those excuses are: \u201cI don\u2019t have any photography skills\u201d or \u201cI can\u2019t afford a photographer\u201d or \u201cI don\u2019t even know where to start.\u201d<\/span>
<\/span>
<\/span>First of all, we already know that you can find ANYTHING that you want online, so that, in itself, already eliminates a GREAT DEAL of excuses. But to simplify and facilitate things more so, Facebook and the technology around it are making things <\/span>EVEN <\/span><\/i>easier by the minute. <\/span><\/p>\n![\"\"](\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/02\/phone2.jpg\")
<\/span><\/i><\/p>\n\n\nI hope that you also took the time to sit down with pen and paper and actually DO the PRACTICAL assignment from Part 1, keeping in mind that Practice is what eventually progresses you to Mastery.<\/span>\n\n \n\nHaving said that\u2026<\/span>\n\n \n\nJust to recap, Part 1 taught you about what CREATIVES are, about how \u201ccost\u201d is an indicator of how well your CREATIVES are accepted; some fundamentals of The Art of Copywriting; You also learned about The Five Elements of Ad Creation. So let\u2019s continue with another <\/span>GREAT<\/b> way to discover the type of content you should be producing more of\u2026<\/span>\n\n \nUSING A PAGE POST AS AN AD<\/b><\/h3>\n \n\nOne very important thing to remember from this section -- The boost button is the DEVIL! <\/span>\n\nJethrodexter\n\nIf you were one of those advertisers making Facebook rich while YOU went <\/span>broke<\/span><\/i>, we are officially putting an end to that.<\/span>\n<\/span>\n<\/span>I know that many of you have been following me for some time and KNOW that I say this very often. But for those who may be newly following me, if you want to know why I am so adamantly against the infamous \u201cBoost\u201d Button, let me give you a few of the main reasons:<\/span>\n<\/span>\n<\/span>* Only one campaign objective is available (Engagement). You can\u2019t do video views, conversions, message replies and all the other powerful objectives that Facebook optimizes.<\/span>\n\n \n\n* Demographics are VERY limited.<\/span>\n\n \n\n* You can\u2019t add a headline. This is the very important eye-catching part of your Ad, just underneath your video or image.<\/span>\n\n \n\n* You can\u2019t select BEHAVIOURS as part of your targeting. For example, you can\u2019t go after online purchasers or people who tend to share your brand\u2019s content.<\/span>\n\n \n\n* It\u2019s not a dark post! (For those who are new: \u201cDark posts\u201d are targeted ads on social media. Unlike boosted and organic posts, though, they don\u2019t appear on your timeline. They also don\u2019t show up in the feeds of your followers. Instead, they show up as sponsored content in the feeds of users you\u2019re specifically targeting.) So if you intend to run a unique promotion that you <\/span>don\u2019t want your existing fans to see,<\/b> you will NOT be able to. When you post it on your page -- everyone has access to it.<\/span>\n\n \n\nI think you get the idea now, right? Facebook gave untrained Facebook users the ability to run \u201cadvertising\u201d through this Boost option, which ultimately created a worldwide (albeit erroneous) agreement: \u201cFacebook Ads don\u2019t work.\u201d Nothing could be further from the truth, however.<\/span>\n<\/span>\n<\/span>Here\u2019s what I recommend\u2026<\/span>\n<\/span>\n<\/span>Post as much content as possible organically on your page. There really isn\u2019t such a thing as <\/span>TOO MUCH CONTENT<\/b>. I would go in the direction of <\/span>QUANTITY<\/b> over <\/span>QUALITY<\/b>. Post about 3 videos per day at different times, 1 picture with quotes, an event announcement, testimonials and success stories, etc\u2026 You will only reach 2-8% of your existing Page Fans; anything over that \u2014 consider it a <\/span>BONUS<\/b>.<\/span>\n<\/span>\n<\/span>Now, from all that organic content being posted, choose the ones with the most likes, engagements, interaction, and shares, then use the steps described in this section\/article to run them as ads to find new people. Do not press that boost button! <\/span>\n\n
\n\nThis article will describe the steps to run them as ads.<\/span>\n<\/span>\n<\/span>You might ask...Why would I post all that organic content if almost no one is watching? Well, before people commit, they want to make sure you are for real. Daily activity on your page communicates just that. It lets them know you are <\/span>REAL<\/b>. Additionally, your organic posts serve as a great survey to tell you what your fans (potential customers) are most into and want more of. When you see a post that surpasses the usual reach, let\u2019s say it reached 20% instead of 8%, you know more of that content should be created.<\/span>\n<\/span>\n<\/span>This will serve as a great bellwether of your potential Ad results with the same content. Your existing audience is a <\/span>GREAT<\/b> way to discover the type of content you should be producing more of.<\/span>\n\n \nPractical Recommendations for Copywriting on your Ads<\/b><\/h3>\n\n<\/span>\n<\/span>