{"id":477,"date":"2019-01-28T00:00:00","date_gmt":"2019-01-28T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements\/"},"modified":"2021-05-06T14:44:44","modified_gmt":"2021-05-06T14:44:44","slug":"a-deep-dive-into-facebook-placements-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/a-deep-dive-into-facebook-placements-1\/","title":{"rendered":"A Deep Dive into Facebook Placements"},"content":{"rendered":"

En este art\u00edculo, trataremos un \u00e1rea que a menudo se pasa por alto. Quiero empezar definiendo la palabra colocaci\u00f3n.<\/span>
\n<\/span>
\n<\/span>Colocaci\u00f3n: La acci\u00f3n de colocar a alguien o algo en un lugar determinado o el hecho de estar colocado.<\/span>
\n<\/span>
\n<\/span>A menudo se considera que Facebook es s\u00f3lo Facebook, ese icono azul que aparece en el smartphone de todo el mundo. La verdad es que s\u00ed. Son mucho m\u00e1s que eso. Y la opci\u00f3n de Facebook Placements, dentro del nivel de Ad Set, nos ha dado acceso a diferentes plataformas donde podemos: colocar nuestros anuncios, seguir a la gente, hacer retargeting, encontrar una audiencia y llevar a la gente a nuestros embudos y canales. Es una cantidad incre\u00edble de personas a nuestro alcance dentro de una sola plataforma.<\/span>
\n<\/span><\/p>\n


\n<\/span>ACERCA DE LAS COLOCACIONES:<\/span>
\n<\/span><\/h3>\n


\n<\/span>Cuando creas tus anuncios, tienes la opci\u00f3n de dejar que Facebook muestre tus anuncios en los lugares donde es probable que tengan un mejor rendimiento, o elegir manualmente d\u00f3nde mostrar tus anuncios. Los lugares en los que se muestran los anuncios se denominan \"ubicaciones\".<\/span>
\n<\/span>
\n<\/span> <\/span>
\n<\/i><\/b>
\n<\/span>Dependiendo del objetivo que elijas al crear tu anuncio, tus anuncios pueden aparecer en lugares dentro y fuera de Facebook.<\/span>
\n<\/span>
\n<\/span>La gente pasa mucho tiempo en Facebook. Pero tambi\u00e9n participan en Instagram, Messenger y otras aplicaciones y sitios. Las ubicaciones te ayudan a llegar a m\u00e1s personas que te interesan en los otros lugares donde pasan su tiempo. Esto puede ser rentable, porque nuestro sistema de entrega funciona mejor con muchas opciones. <\/span><\/p>\n

 <\/p>\n

you now have the ability to optimize your creative for the different placements on the Facebook family of apps. What advertisers forget sometimes is that these placements are ALL quite different.<\/span><\/p>\n

 <\/p>\n


\n<\/span>Estas son las ubicaciones disponibles para ti:<\/span>
\n<\/span><\/p>\n


\n<\/span>FACEBOOK<\/h3>\n


\n<\/span> \u00a0 \u00a0\u00a0\u00a0<\/span><\/h3>\n

 <\/p>\n

Feeds<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en la secci\u00f3n de noticias de escritorio (para las personas que acceden al sitio web de Facebook en sus laptops o de escritorio) y\/o en la secci\u00f3n de noticias de m\u00f3vil (para las personas que utilizan la aplicaci\u00f3n de Facebook en dispositivos m\u00f3viles o que acceden al sitio web de Facebook a trav\u00e9s de un navegador m\u00f3vil).<\/span>
\n<\/span><\/p>\n


\n<\/span>Columna Derecha<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en las columnas de la derecha en todo Facebook. Los anuncios de la columna derecha solo aparecen para las personas que navegan por Facebook en su computadora.<\/span>
\n<\/span><\/p>\n

 <\/p>\n

Art\u00edculos Instant\u00e1neos.<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en Instant Articles dentro de la aplicaci\u00f3n m\u00f3vil de Facebook y de Messenger. M\u00e1s informaci\u00f3n sobre Instant Articles.<\/span>
\n<\/span><\/p>\n

 <\/p>\n

V\u00eddeo In-Stream<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen como videos cortos tanto en los videos en directo como en los videos a la carta de Facebook.<\/span><\/p>\n

 <\/p>\n


\n<\/span>Videos sugeridos<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen entre los videos sugeridos en Facebook. Los usuarios ven los videos sugeridos cuando interact\u00faan con un video en el Feed.<\/span><\/p>\n

 <\/p>\n


\n<\/span>Marketplace<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en la p\u00e1gina de inicio de Marketplace o cuando alguien navega por Marketplace en la aplicaci\u00f3n de Facebook en su tel\u00e9fono.<\/span>
\n<\/span>
\n<\/span><\/p>\n

 <\/p>\n


\n<\/span>INSTAGRAM
\n<\/span><\/h3>\n

 <\/p>\n

\u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0<\/span>
\n<\/span><\/p>\n

Feeds<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en el Feed de escritorio (para las personas que acceden al sitio web de Instagram en sus laptops o de escritorio), as\u00ed como en tu Feed en el m\u00f3vil (para las personas que utilizan la aplicaci\u00f3n de Instagram en dispositivos m\u00f3viles o que acceden al sitio web de Instagram a trav\u00e9s de un navegador m\u00f3vil).<\/span><\/p>\n


\n<\/span>Historias<\/strong>
\n<\/span>
\n<\/span>Tus anuncios aparecen en las historias de las personas en Instagram. Los anuncios en las historias solo aparecen para las personas que navegan por las historias de Instagram.<\/span>
\n<\/span><\/p>\n

 <\/p>\n


\n<\/span>MESSENGER<\/strong>
\n<\/span><\/h3>\n

 <\/p>\n

\u00a0 \u00a0<\/span><\/p>\n


\n<\/span>Inicio<\/strong> Tus anuncios aprecen en la pesta\u00f1a Home de Messenger<\/span><\/p>\n

 <\/p>\n

Mensajes Patrocinados<\/strong> \u00a0Tus anuncios aparecen como mensajes que son entregados directamente a la persona cuando tienen una conversaci\u00f3n existente contigo en Messenger.<\/span>
\n<\/span><\/p>\n

 <\/p>\n


\n<\/span>RED DE AUDIENCIA<\/h3>\n

\u00a0 \u00a0\u00a0 \u00a0<\/span><\/p>\n


\n<\/span>Tus anuncios aparecen en aplicaciones y sitios web en Audience Network. Con Audience Network, puedes ampliar tus anuncios m\u00e1s all\u00e1 de Facebook para llegar a tu p\u00fablico en aplicaciones y sitios web para m\u00f3viles, sitios web de escritorio y aplicaciones de televisi\u00f3n conectadas.<\/span>
\n<\/span><\/p>\n


\n<\/span>Los anuncios en video tambi\u00e9n pueden mostrarse como v\u00eddeos con recompensa (en los que se muestran videos a pantalla completa a las personas que deciden verlos a cambio de una recompensa dentro de una aplicaci\u00f3n, como dinero o un objeto especial) o in-stream (a las personas mientras ven v\u00eddeos en sitios web y aplicaciones fuera de Facebook).<\/span>
\n<\/span><\/p>\n


\n<\/span>Como puedes ver, hay un MUNDO de opciones. Por eso, cuando alguien me dice que lo ha probado todo, \u00a1me da escalofr\u00edos! Algunas de estas colocaciones son bastante diferentes unas de otras, a medida que vayas avanzando en este curso ir\u00e1s adquiriendo m\u00e1s y m\u00e1s conocimiento ninja y podr\u00e1s utilizarlas para aprovechar las mayores oportunidades existentes.<\/span>
\n<\/span>
\n<\/span>A veces, cuando hay nuevas colocaciones, como el Marketplace de Facebook que se acaba de lanzar en 2016, me lanzo a por todas porque hay menos anunciantes en \u00e9l, lo que significa que las leyes de la oferta y la demanda trabajan a mi favor.<\/span>
\n<\/span>
\n<\/span>En un d\u00eda cualquiera, puedes tener campa\u00f1as exclusivas para Instagram, o exclusivas para el newsfeed de Facebook. Puedes probar el potente Messenger Home en combinaci\u00f3n con el newsfeed de Facebook. \u00a1Puedes probar la nueva colocaci\u00f3n de Connected TV (Anuncios dentro de aplicaciones como A&E) en los Apple TV's, Chromecast o Amazon Fire TV y mucho m\u00e1s! B\u00e1sicamente, s\u00f3lo est\u00e1s limitado por tu imaginaci\u00f3n. Todo es cuesti\u00f3n de probar. Una vez que encuentres las ubicaciones con mejor rendimiento, \u00a1contin\u00faa con ellas!<\/span>
\n<\/span><\/p>\n


\n<\/span>NOTA FINAL :<\/span>
\n<\/span><\/h3>\n


\n<\/span>Hay 2 opciones de Colocaciones en el nivel Ad Set \u2014 Automatica y Manual:<\/span>
\n<\/span>
\n<\/span>Autom\u00e1tica:<\/b>Facebook optimiza para ayudarte a encontrar los mejores resultados en todas las ubicaciones disponibles. No todas las ubicaciones est\u00e1n disponibles para todas las creatividades. Por ejemplo, si tienes un v\u00eddeo de m\u00e1s de 60 segundos de duraci\u00f3n, no puedes utilizar la colocaci\u00f3n en los feeds de Instagram, la colocaci\u00f3n en las historias de Instagram, la colocaci\u00f3n en Connected TV y algunas otras. No tienes que preocuparte, Facebook te avisar\u00e1 y simplemente aceptar\u00e1s que no se publique all\u00ed.<\/span>
\n<\/span>
\n<\/span>
\n<\/span>Manual:<\/b>Con esta opci\u00f3n marcada tendr\u00e1s el control sobre tus colocaciones. Esto es genial para algunas estrategias, como explotar oportunidades como la que mencion\u00e9 antes sobre la nueva colocaci\u00f3n en el mercado de Facebook.<\/span><\/p>\n

 <\/p>\n

Lo siguiente es lo que Facebook tiene que decir al respecto: <\/span><\/p>\n

 <\/p>\n

\"Recomendamos las siguientes opciones, desglosadas por objetivo de campa\u00f1a:<\/span>
\n<\/span>
\n<\/span>Conocimiento de la marca (incluyendo la compra de alcance y frecuencia): Facebook e Instagram<\/span>
\n<\/span>Compromiso (incluida la compra de alcance y frecuencia): Facebook e Instagram<\/span>
\n<\/span>Visualizaciones de video (incluyendo compra de alcance y frecuencia): Facebook, Instagram y Audience Network<\/span>
\n<\/span>Instalaciones de aplicaciones: Facebook, Instagram, Messenger y Audience Network.<\/span>
\n<\/span>Tr\u00e1fico (para clics en el sitio web y participaci\u00f3n en la app): Facebook, Instagram, Messenger y Audience Network<\/span>
\n<\/span>Ventas por cat\u00e1logo: Facebook y Audience Network<\/span>
\n<\/span>Conversiones: Facebook, Instagram, Messenger y Audience Network. El objetivo de optimizaci\u00f3n de conversiones fuera del sitio tambi\u00e9n es compatible con Instant Articles e Instagram Stories.<\/span>
\n<\/span>Si est\u00e1s haciendo hincapi\u00e9 en los objetivos comerciales a mayor escala, es posible que quieras elegir estas ubicaciones:<\/span>
\n<\/span>
\n<\/span>Ampliaci\u00f3n de la campa\u00f1a: Facebook, Instagram, Messenger y Audience Network<\/span>
\n<\/span>Alcance \u00fanico diario: Facebook, Instagram, Messenger y Audience Network<\/span>
\n<\/span>Alcance eficiente: Facebook, Instagram, Messenger y Audience Network<\/span>
\n<\/span>Alcance y frecuencia multiplataforma: Facebook, Instagram y Messenger<\/span>
\n<\/span>Frecuencia de mensajes adicionales: Facebook, Instagram y Messenger\"<\/span><\/p>\n

 <\/p>\n

Si prestas atenci\u00f3n a la optimizaci\u00f3n de tus anuncios para las diferentes ubicaciones, sin duda mejorar\u00e1s la experiencia del usuario y, a su vez, te ver\u00e1s recompensado con un menor costo publicitario.<\/span><\/p>\n

 <\/p>\n

Al final, \u00bfde qu\u00e9 se trata? \u00a1PROBAR! As\u00ed que sigue probando en el camino, y encuentra lo que mejor funciona para tu marca. <\/span><\/p>\n

 <\/p>\n

Ah\u00ed lo tienes. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In this article, we will cover an often overlooked area. I want to start off by defining the word placement. Placement: The action of putting someone or something in a particular place or the fact of being placed. Facebook is often considered to be just Facebook, this blue icon on everyone’s smartphone. Well, I know […]<\/p>\n","protected":false},"author":7,"featured_media":478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37,1],"tags":[36],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-uncategorized","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"\nA Deep Dive into Facebook Placements - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/a-deep-dive-into-facebook-placements-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Deep Dive into Facebook Placements - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"In this article, we will cover an often overlooked area. 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I want to start off by defining the word placement. Placement: The action of putting someone or something in a particular place or the fact of being placed. Facebook is often considered to be just Facebook, this blue icon on everyone’s smartphone. Well, I know […]","og_url":"https:\/\/agmagency.com\/es\/a-deep-dive-into-facebook-placements-1\/","og_site_name":"Attention Grabbing Media","article_publisher":"https:\/\/www.facebook.com\/agmagency\/","article_published_time":"2019-01-28T00:00:00+00:00","article_modified_time":"2021-05-06T14:44:44+00:00","og_image":[{"width":1024,"height":629,"url":"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/placement-banner-image-1024x629.jpg","type":"image\/jpeg"}],"author":"Manuel Suarez","twitter_card":"summary_large_image","twitter_creator":"@MarketingAGM","twitter_site":"@MarketingAGM","twitter_misc":{"Escrito por":"Manuel Suarez","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/#article","isPartOf":{"@id":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/"},"author":{"name":"Manuel Suarez","@id":"https:\/\/agmagency.wpenginepowered.com\/#\/schema\/person\/97bea93be5a190110b1cf02e4b878413"},"headline":"A Deep Dive into Facebook Placements","datePublished":"2019-01-28T00:00:00+00:00","dateModified":"2021-05-06T14:44:44+00:00","mainEntityOfPage":{"@id":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/"},"wordCount":1157,"commentCount":0,"publisher":{"@id":"https:\/\/agmagency.wpenginepowered.com\/#organization"},"image":{"@id":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/#primaryimage"},"thumbnailUrl":"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/04\/placement-banner-image.jpg","keywords":["Audience|Facebook|Facebook Business Manage|Marketing|Social Media"],"articleSection":["Blog","Marketing","Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/","url":"https:\/\/agmagency.com\/a-deep-dive-into-facebook-placements-1\/","name":"A Deep Dive into Facebook Placements - 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