{"id":475,"date":"2019-01-11T00:00:00","date_gmt":"2019-01-11T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/document-vs-create\/"},"modified":"2021-05-06T14:48:57","modified_gmt":"2021-05-06T14:48:57","slug":"document-vs-create-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/document-vs-create-1\/","title":{"rendered":"DOCUMENTAR VS CREAR."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En este art\u00edculo, cubrir\u00e9 en detalle la actitud mental necesaria para construir una marca de redes sociales a prueba del tiempo. <\/span><\/p>\n<h3><strong>DOCUMENTAR<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to succeed in social media, any brand, business or individual <\/span><i><span style=\"font-weight: 400;\">must<\/span><\/i><span style=\"font-weight: 400;\"> be willing and able to consistently DOCUMENT everything around them. But documenting requires one to pull out their cell phones and cameras, to record the environment on a daily basis. So what is stopping brands and individuals from accomplishing this in a social media tsunami? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Perm\u00edtanme empezar definiendo lo que entiendo por DOCUMENTACI\u00d3N:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Documenting is the action of producing content WITHOUT OBSESSIVE ATTENTION TO QUALITY: Grabbing a cell phone, or any camera around, and recording one\u2019s activities; showing the world a passion for your brand or service; recording testimonials, events, accomplishments, product development and anything else in one&#8217;s daily activities of building the brand.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Se trata, ante todo, de una mentalidad. Si simplemente captas el hecho de que la capacidad de DOCUMENTAR cada paso del camino es algo \u00fanico para esta generaci\u00f3n, ser\u00e1 m\u00e1s f\u00e1cil aprovecharlo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Fear is something you absolutely must also overcome. The worry about what others think of you is one of the biggest issues anyone who embarks upon this journey faces. You start going off in all directions: \u201cPeople are going to think I\u2019m weird,\u201d \u201cI\u2019m not meant for this,\u201d \u201cWhat would my mom say?\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I mean, it\u2019s TRUE, even with myself! I have the most supportive wife in the universe. She\u2019s been my #1 fan every step of the way. But&#8230; When I started getting the idea of becoming an influencer I would say: \u201cBaby, I have so much knowledge I can help people with, I want to start doing videos and spreading it all over the world.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Believe it or not, she would laugh! And she would say things to me like, \u201cCalm down, baby!\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">She never meant any harm, but when she told me these things it created self-doubt. It\u2019s just a weird idea for most people that today we now have in our hands, the power to become true influencers. And if you doubt yourself, you who are at least trying to see what you could possibly do \u2014 imagine the people around you! It happens in the best families! In the best relationships! In the best friendships! It happens to all of us.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Look at my dad. All of his kids laughed in his face when he said to us 10 years ago that he wanted to be the biggest health educator in Latin America. It was HILARIOUS to us. We couldn\u2019t stop laughing for 20 minutes, so unsupportive!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">And then\u2026<\/span><\/p>\n<p><b><i><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1343 alignnone\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/01\/tFhaDdOQQpa1lYONGMYt_Screenshot_150.png\" alt='' width=\"623\" height=\"372\" \/><\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed est\u00e1 haciendo un seminario para 6.000 personas en M\u00e9xico sobre la salud. Y no s\u00f3lo eso - su m\u00e9todo se convirti\u00f3 en LA dieta oficial del segundo estado m\u00e1s grande de M\u00e9xico, Coahuila.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed est\u00e1 el fin de semana pasado en un seminario pagado en Orlando:<\/span><\/p>\n<p><b><i><img decoding=\"async\" class=\"wp-image-1345 alignnone\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/01\/kjtMDq7LQ6SSzl50CGiv_Screenshot_151-1.png\" alt='' width=\"621\" height=\"194\" \/><\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Su canal de YouTube y su p\u00e1gina de Facebook generan actualmente 15 millones de visitas CADA MES.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQui\u00e9n se r\u00ede ahora? Definitivamente, ninguno de sus cuatro hijos. Queremos a nuestro padre, creemos que es incre\u00edble y una persona incre\u00edble. Pero ni siquiera nosotros, con toda esta pasi\u00f3n y respeto por \u00e9l, pod\u00edamos creer de verdad lo que era capaz de lograr en tan s\u00f3lo unos pocos a\u00f1os. Claro que ha tenido mi ayuda a lo largo del camino, pero sin su trabajo duro y sin su contenido, no habr\u00eda sido capaz de hacer mucho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que, como puedes ver, este problema es bastante com\u00fan. Incluso dentro de nuestra propia familia, en el momento en que empezamos a salir de la caja, en el momento en que tomamos algunas decisiones s\u00f3lidas para seguir un camino espec\u00edfico, nos convertimos en extraterrestres.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nos convertimos en extra\u00f1os porque estamos haciendo algo que es bastante extra\u00f1o para la mayor\u00eda de la gente: Tomar nuestras c\u00e1maras o tel\u00e9fonos inteligentes y hablar con ellos; hacernos fotos a nosotros mismos; grabar videos al azar a mediod\u00eda; hablar con un tel\u00e9fono m\u00f3vil sin que se env\u00ede una comunicaci\u00f3n de vuelta; hacer una historia de Instagram; publicar un video en Facebook; y as\u00ed sucesivamente: DOCUMENTAR. \u00a1Exponi\u00e9ndose al mundo!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si yo mismo he pasado por estas batallas de dudas, a pesar de haber sido un extrovertido toda mi vida, puedo entender que esta es una de las mayores batallas que hay que ganar para tener \u00e9xito en el mundo de las redes sociales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En realidad se reduce a esto: \u00bfPuedes finalmente dejar de lado esos sentimientos de inseguridad, dudas y preocupaci\u00f3n por lo que tu madre, t\u00eda, padre, hermano, primo o vecino piensan de ti? Si puedes, si puedes romper esos pesados grilletes, GANAR\u00c1S.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lo s\u00e9, porque yo he estado ah\u00ed y ahora estoy GANANDO porque me he abierto paso.\nNo fue f\u00e1cil, lo admito. Pero con la suficiente persistencia tambi\u00e9n puedes romper el miedo a lo que los dem\u00e1s piensen de ti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pero si no conquistas este miedo, si decides sucumbir a \u00e9l, sin duda fracasar\u00e1s en esta era de oportunidades de las redes sociales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La gente me sigue preguntando... \"Manuel, \u00bfpor qu\u00e9 sigues hablando de la oportunidad?\".  Que esta pregunta se siga haciendo te dice lo masivas que son las oportunidades. Para cualquiera que sea inteligente, es f\u00e1cil entender por qu\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">He aqu\u00ed un resumen:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\">Los sistemas financieros est\u00e1n construidos sobre sistemas de COMUNICACI\u00d3N. Es decir, cuando tienes sistemas de comunicaci\u00f3n en todo el mundo, tu potencial para producir ingresos se ha convertido de repente no en 10 veces mejor, sino en miles de veces mejor. Con los sistemas de COMUNICACI\u00d3N puedes captar el activo m\u00e1s importante del universo: LA ATENCI\u00d3N. Y con la ATENCI\u00d3N puedes generar lo m\u00e1s codiciado por la gente: EL DINERO.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bastante obvio, \u00bfverdad? Las plataformas de redes sociales como Facebook, est\u00e1n controlando la atenci\u00f3n de la poblaci\u00f3n en gran medida. La gente y las empresas deber\u00edan estar saltando sobre eso y construyendo sus sue\u00f1os... Pero no lo hacen.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de hacer seminarios frente a miles de emprendedores de todo el mundo en los \u00faltimos a\u00f1os, puedo decirte honestamente algo: m\u00e1s del 99% de la poblaci\u00f3n del mundo online es completamente inconsciente del potencial que las redes sociales traen consigo para todos y cada uno de nosotros. \u00bfEs tarde en el juego? \u00a1NO! Todo lo contrario, este juego acaba de empezar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que divi\u00e9rtete, construye tus sue\u00f1os, documenta tu vida, tu negocio, tus aventuras. Convi\u00e9rtete en una superestrella. Puede que a\u00fan no lo sepas, pero el potencial est\u00e1 ah\u00ed en alguna parte, y con la suficiente persistencia y dedicaci\u00f3n, empezar\u00e1 a florecer. Lo veo una y otra vez. \u00bfD\u00f3nde crees que estaban antes todas estas celebridades de las redes sociales? No hace mucho eran personas normales que decidieron influir en el mundo y superar sus miedos. T\u00fa PUEDES hacer lo mismo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deja de preocuparte por lo que la gente piense de ti. \u00bfA qui\u00e9n le importa? \u00a1Incluso si son buenas personas! Date cuenta de que lo que intentas hacer s\u00f3lo lo ha hecho el 0,0001% de la poblaci\u00f3n, por lo que es raro y la gente reacciona ante ello. Espera reacciones. Espera dudas. Incluso de los m\u00e1s cercanos a ti.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simplemente empieza a DOCUMENTAR. No importa lo loco que te sientas. En cada paso del camino. Lo que te resulte natural. Educa, inspira, entretiene. Como dice Nike: \"\u00a1S\u00f3lo hazlo!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"> Hazlo lo suficiente, y t\u00fa, amigo m\u00edo, te convertir\u00e1s en una estrella por derecho propio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buena suerte y, por favor, comparte tus pensamientos y los resultados de tu aplicaci\u00f3n de este art\u00edculo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, I will cover in detail the mindset necessary for building a social media brand that withstands time: DOCUMENTING In order to succeed in social media, any brand, business or individual must be willing and able to consistently DOCUMENT everything around them. But documenting requires one to pull out their cell phones and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37,1],"tags":[36],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-uncategorized","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Document VS Create - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/document-vs-create-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Document VS Create - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"In this article, I will cover in detail the mindset necessary for building a social media brand that withstands time: DOCUMENTING In order to succeed in social media, any brand, business or individual must be willing and able to consistently DOCUMENT everything around them. But documenting requires one to pull out their cell phones and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/document-vs-create-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T14:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/banner-image-document-vs-create-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"Document VS Create\",\"datePublished\":\"2019-01-11T00:00:00+00:00\",\"dateModified\":\"2021-05-06T14:48:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/\"},\"wordCount\":1254,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agmagency.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/banner-image-document-vs-create.jpg\",\"keywords\":[\"Audience|Facebook|Facebook Business Manage|Marketing|Social Media\"],\"articleSection\":[\"Blog\",\"Marketing\",\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/\",\"url\":\"https:\\\/\\\/agmagency.com\\\/document-vs-create-1\\\/\",\"name\":\"Document VS Create - 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