{"id":473,"date":"2019-01-08T00:00:00","date_gmt":"2019-01-08T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/what-can-you-do-with-messenger-marketing\/"},"modified":"2021-05-06T14:55:36","modified_gmt":"2021-05-06T14:55:36","slug":"what-can-you-do-with-messenger-marketing-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/what-can-you-do-with-messenger-marketing-1\/","title":{"rendered":"\u00bfQU\u00c9 PUEDE USTED HACER CON EL MARKETING POR MESSENGER?"},"content":{"rendered":"

\u00bfDe qu\u00e9 se trata el \"Messenger Marketing\"?<\/span><\/p>\n


\n<\/span>En este art\u00edculo, voy a compartir algunos detalles a profundidad sobre la oportunidad del Marketing por Messenger.<\/span>
\n<\/span>
\n<\/span>En caso de que todav\u00eda no est\u00e9s seguro de lo que es el Marketing por Messenger, y c\u00f3mo es diferente al marketing por email, aqu\u00ed hay m\u00e1s informaci\u00f3n: <\/span>
\n<\/i><\/b><\/p>\n

\u00bfQU\u00c9 PUEDE USTED HACER CON EL MARKETING POR MESSENGER?<\/h3>\n

La belleza de Messenger Marketing es que todav\u00eda puede hacer todas las cosas que est\u00e1 acostumbrado a hacer en sus esfuerzos de marketing ... s\u00f3lo hace que todo sea m\u00e1s f\u00e1cil y m\u00e1s eficaz.<\/span>
\n<\/span>
\n<\/span>Cuando alguien te env\u00ede un mensaje, se a\u00f1adir\u00e1 autom\u00e1ticamente a tu lista de suscriptores de ManyChat. A partir de ah\u00ed, tambi\u00e9n puedes a\u00f1adirlos a tu lista de correo electr\u00f3nico y continuar el seguimiento con ellos por correo electr\u00f3nico.<\/span>
\n<\/span>
\n<\/span>Puedes enviarles contenido, venderles productos, pedirles opiniones y mucho m\u00e1s, todo dentro de la aplicaci\u00f3n nativa de Messenger.<\/span>
\n<\/span>
\n<\/span>La posibilidad de a\u00f1adir botones de llamada a la acci\u00f3n en Messenger te da la libertad de personalizar el marketing en Messenger para cualquier negocio.<\/span>
\n<\/span>
\n<\/span>Por ejemplo, mira lo f\u00e1cil que es inscribir a alguien en un seminario web:<\/span><\/p>\n

<\/span><\/p>\n

Dependiendo del enlace en el que haga clic, el chatbot de Derek puede inscribirle autom\u00e1ticamente en el seminario web, darle los detalles sobre c\u00f3mo asistir u ofrecerle el env\u00edo de la grabaci\u00f3n.<\/span>
\n<\/span>
\n<\/span>Tambi\u00e9n puede utilizar ManyChat para segmentar a sus visitantes y averiguar cu\u00e1les son sus intereses para poder presentarles recomendaciones de productos relevantes y personalizadas:<\/span>
\n<\/span>
\n<\/span><\/p>\n

O, simplemente use un chatbot para entregar papeles en blanco y otro contenido orientado a nutrir posibles prospectos.<\/span>
\n<\/span>
\n<\/span>
\n<\/span><\/span><\/i><\/p>\n


\n<\/span>\"Las empresas de comercio electr\u00f3nico m\u00e1s avanzadas utilizan el marketing de mensajer\u00eda para enviar mensajes transaccionales (ya sea en el escritorio o en el m\u00f3vil): env\u00edan confirmaciones de compra, avisan de que su producto se ha enviado, etc.<\/span>
\n<\/span>
\n<\/span>Mira c\u00f3mo Code&Quill, una marca que crea cuadernos especializados para creativos, env\u00eda toda la informaci\u00f3n que sus clientes necesitan sobre sus pedidos:<\/span>
\n<\/span>
\n<\/span><\/span><\/p>\n

<\/span><\/i>
\n<\/span>
\n<\/span>
\n<\/span>Por supuesto, ya puede hacer todo esto a trav\u00e9s del correo electr\u00f3nico. Pero el correo electr\u00f3nico resulta fr\u00edo e impersonal, e incluso los mejores departamentos de marketing por correo electr\u00f3nico del mundo siguen obteniendo tasas de apertura inferiores al 30%.<\/span>
\n<\/span>
\n<\/span>En cambio, los mensajes de Facebook ofrecen a tus clientes las interacciones personales que desean, con tasas de apertura que actualmente rondan el 85%. Y si tienen una pregunta, todo lo que tienen que hacer es responder a tu mensaje y alguien de tu empresa podr\u00e1 responder al instante.<\/span>
\n<\/span>
\n<\/span>Y eso es lo bueno del Marketing por Messenger de Facebook. Te da toda la automatizaci\u00f3n que podr\u00edas desear, pero de una manera, que tambi\u00e9n es privada y personal. Como resultado, ofrece menos fricci\u00f3n para el usuario final, ayud\u00e1ndote a desarrollar una relaci\u00f3n m\u00e1s profunda con tus clientes.<\/span>
\n<\/span>
\n<\/span>Fue ese objetivo -sin fricci\u00f3n para el usuario final, ayudando a las empresas a desarrollar una relaci\u00f3n m\u00e1s profunda con sus clientes- lo que nos impuls\u00f3 a construir ManyChat; la plataforma ya puede lograr esas cosas. Pero en un futuro pr\u00f3ximo, ver\u00e1s a las empresas hacer cosas a\u00fan m\u00e1s notables con el marketing de Messenger.<\/span>
\n<\/span>
\n<\/span>Lo mejor est\u00e1 por llegar.<\/span>
\n<\/span>
\n<\/span>Y para echar un vistazo a lo que podr\u00eda deparar el futuro, hagamos un r\u00e1pido viaje por el mundo, donde el futuro es ahora para las aplicaciones de mensajer\u00eda.<\/span>
\n<\/span><\/b><\/p>\n

LA ESCALADA METE\u00d3RICA DE MESSENGERS: EL ESTUDIO DE CASO DE CHINA
\n<\/b><\/h3>\n

I\u2019ve said before that in the next 5-7 years, Messenger Marketing is going to capture 80% of all B2C communication.<\/span>
\n<\/span>
\n<\/span>It\u2019s going to replace email, websites, phone calls, and SMS as the primary way businesses communicate with customers. It\u2019s not going to be \u201cjust another channel.\u201d<\/span>
\n<\/span>
\n<\/span>It\u2019s going to be <\/span>THE<\/b> channel.<\/span>
\n<\/span>
\n<\/span>And if you\u2019re skeptical about any of this, look no further than China\u2014where this exact thing has already happened.<\/span>
\n<\/span>
\n<\/span>In China, over 900 million people use WeChat each month, making it the most widely used app in the country. It\u2019s the dominant way people communicate, pushing SMS and email to the sidelines\u2014even at work, where many employees use WeChat for business communications (instead of email). The app allows for free video calls, easy sharing of large files, and instant group chats. Instead of exchanging business cards, you simply use WeChat to scan someone\u2019s QR code and snag their contact information.<\/span>
\n<\/span>
\n<\/span>It\u2019s done more than that, though.<\/span>
\n<\/span>
\n<\/span>In many cases, WeChat has actually replaced websites altogether. Many bloggers in China have turned to WeChat as their primary channel for distributing content, generating massive readership without ever even posting to a traditional blog.<\/span>
\n<\/span>
\n<\/span>Did I mention it\u2019s also a revenue monster\u2014largely replacing cash and credit cards? WeChat Pay is everywhere in China: you can use it to pay for purchases at physical and online stores, request taxis, order movie tickets, and even buy a drink from a vending machine.<\/span>
\n<\/span>
\n<\/span>According to the 2017 WeChat User Report, 87-94% of users in China pay for offline purchases using WeChat\u2026compared to 38-51% using cash and 29-36% using debit\/credit cards:<\/span>
\n<\/span>
\n<\/span>
\n<\/span><\/i><\/p>\n


\n<\/span>\u201cFuente: https:\/\/chinachannel.co\/1017-wechat-report-users\/<\/a><\/span>
\n<\/span>
\n<\/span>Estad\u00edsticas como \u00e9sta son realmente interesantes porque permiten vislumbrar lo que es posible, lo que est\u00e1 por venir, en el resto del mundo. Y cuando lo combinas con todas las capacidades de Facebook... todos los datos ricos y las opciones de segmentaci\u00f3n que se esconden en nuestros perfiles...<\/span>
\n<\/span>
\n<\/span>Puedes ver por qu\u00e9 el futuro de Messenger Marketing es tan emocionante.<\/span><\/p>\n

EL FUTURO DEL MARKETING POR MESSENGER<\/h3>\n

Imagina que acabas de pasar una noche en un hotel.<\/span>
\n<\/span>
\n<\/span>A la ma\u00f1ana siguiente, despu\u00e9s de dejar el hotel, miras tu tel\u00e9fono y ves una notificaci\u00f3n de Facebook Messenger. Lo compruebas y ves que el hotel te ha enviado un mensaje autom\u00e1tico en el que te pregunta, en una escala de 1 a 5, qu\u00e9 tal fue tu estancia.<\/span>
\n<\/span>
\n<\/span>Si respondes con un 1 a 3, el chatbot te pregunta autom\u00e1ticamente si algo estuvo mal y qu\u00e9 pueden hacer para mejorar. Si respondes cont\u00e1ndoles lo de las cucarachas que encontraste debajo de la cama, un representante del servicio de atenci\u00f3n al cliente responde inmediatamente a tu mensaje y te acredita una estancia gratuita.<\/span>
\n<\/span>
\n<\/span>Si respondes con un 4 o un 5, el chatbot te da las gracias autom\u00e1ticamente y te ofrece un enlace para que dejes una rese\u00f1a en l\u00ednea. Tambi\u00e9n te dicen que, en el futuro, puedes reservar una habitaci\u00f3n simplemente envi\u00e1ndoles un mensaje con la fecha y el tipo de habitaci\u00f3n que quieres.<\/span>
\n<\/span>
\n<\/span>\u00bfNo te parece m\u00e1s r\u00e1pido, f\u00e1cil y c\u00f3modo para todos? (Sobre todo si lo comparamos con la pesadilla que supone abrir correos electr\u00f3nicos con muchos gr\u00e1ficos y navegar por un sitio web mal dise\u00f1ado en el tel\u00e9fono). Y, por supuesto, la cadena hotelera podr\u00e1 almacenar los datos de esta conversaci\u00f3n en un sistema central y utilizarlos para ofrecer un mejor servicio en el futuro.<\/span>
\n<\/span>
\n<\/span>En definitiva, escenarios como \u00e9ste son los que depara el futuro del Marketing por Messenger.<\/span>
\n<\/span>
\n<\/span>Podr\u00e1s configurar chatbots que env\u00eden autom\u00e1ticamente un mensaje en funci\u00f3n de la \u00faltima interacci\u00f3n que la persona haya tenido con tu empresa, ya sea viendo un v\u00eddeo, realizando una compra, viendo una determinada p\u00e1gina de producto en tu sitio web... lo que sea.<\/span>
\n<\/span>
\n<\/span>Cuando alguien necesite ponerse en contacto con usted, no ir\u00e1 a su sitio web. En su lugar, le enviar\u00e1 un mensaje de Facebook. Messenger se convertir\u00e1 en su \u00fanico punto de interacci\u00f3n con los clientes, el \u00fanico lugar en el que podr\u00e1n ponerse en contacto con usted cuando tengan una pregunta, necesiten ayuda o simplemente quieran hacer una compra (que tambi\u00e9n podr\u00e1n hacer directamente a trav\u00e9s de Messenger).<\/span>
\n<\/span><\/p>\n

MESSENGER EST\u00c1 RAPIDAMENTE CONVIRTI\u00c9NDOSE EN UN CANAL DE CORRIENTE PRINCIPAL PARA LOS NEGOCIOS<\/h3>\n

En este momento, el Marketing por Messenger es todav\u00eda nuevo. Es un nicho. Desconocido para la mayor\u00eda de la gente.<\/span>
\n<\/span>
\n<\/span>No se ha convertido en un canal habitual de comunicaci\u00f3n y marketing empresarial.<\/span>
\n<\/span>
\n<\/span>Al menos... todav\u00eda no. Si avanzamos uno o dos a\u00f1os, todo ser\u00e1 diferente.<\/span>
\n<\/span>
\n<\/span>Todo el mundo espera que el marketing por mensajer\u00eda contin\u00fae su crecimiento explosivo. Pero por lo que estamos viendo en nuestros propios n\u00fameros internos (y tenemos m\u00e1s datos sobre esto que casi todo el mundo cuyo nombre no es \"Facebook\"), el espacio de marketing de Messenger va a ser a\u00fan M\u00c1S GRANDE de lo que nadie espera.<\/span>
\n<\/span>
\n<\/span>Hay que tener en cuenta que es una plataforma ideal para la conversaci\u00f3n.<\/span>
\n<\/span>
\n<\/span>La gente ya la utiliza y conf\u00eda en ella.<\/span>
\n<\/span>
\n<\/span>Y tiene grandes beneficios para las empresas que quieren mantenerse en contacto con sus clientes.<\/span>
\n<\/span>
\n<\/span>Lo mejor de Messenger Marketing es que es incre\u00edblemente vers\u00e1til. Cuando la gente comenz\u00f3 a probar las aguas en este espacio, la mayor\u00eda de nosotros pens\u00f3 en Messenger como una alternativa al correo electr\u00f3nico.<\/span>
\n<\/span>
\n<\/span>Pero a medida que sigue creciendo y desarroll\u00e1ndose, las empresas est\u00e1n empezando a darse cuenta de cu\u00e1ntas otras funciones es capaz de desempe\u00f1ar.<\/span>
\n<\/span>
\n<\/span>Puede ser una alternativa a una aplicaci\u00f3n m\u00f3vil. (Una que sus usuarios ya han descargado).<\/span>
\n<\/span>
\n<\/span>Puede ser una alternativa al chat en directo. (Una que guarda las conversaciones de cada cliente sin importar cu\u00e1ndo o d\u00f3nde le env\u00eden un mensaje).<\/span>
\n<\/span>
\n<\/span>Puede ser una alternativa a una tienda de comercio electr\u00f3nico. (Una con una experiencia de compra m\u00e1s intuitiva y conversacional).<\/span>
\n<\/span>
\n<\/span>La verdad es que no pasar\u00e1 mucho tiempo antes de que Messenger se convierta en una alternativa a todo un sitio web. (Esto ya est\u00e1 ocurriendo en China con WeChat).<\/span>
\n<\/span>
\n<\/span>Pronto las empresas empezar\u00e1n a enviar a los clientes directamente a Messenger para comunicarse, prefiri\u00e9ndolo a las llamadas telef\u00f3nicas y al correo electr\u00f3nico, porque es ah\u00ed donde se almacenan los datos de los clientes. Y como el marketing en Messenger facilita el seguimiento de las personas que han chateado con usted, ayudar\u00e1 a mejorar las tasas de cierre y a proporcionar un mejor servicio al cliente.<\/span>
\n<\/span>
\n<\/span>Por ejemplo, considere este escenario:<\/span>
\n<\/span>
\n<\/span>Una empresa a\u00f1ade un widget de Messenger a su sitio web, lo que permite a los visitantes del sitio web iniciar una conversaci\u00f3n de Messenger con la empresa all\u00ed mismo en el sitio (sin visitar realmente Messenger.)<\/span>
\n<\/span>
\n<\/span>(Esto es posible ahora mismo, por cierto).<\/span>
\n<\/span>
\n<\/span>El cliente hace una pregunta sobre un determinado producto y mantiene una r\u00e1pida conversaci\u00f3n. Acaba abandonando el sitio sin realizar la compra.<\/span>
\n<\/span>
\n<\/span>Pero como esa persona ha sido a\u00f1adida a la lista de Messenger de la empresa, \u00e9sta puede enviarle mensajes autom\u00e1ticos de seguimiento para informarle sobre el producto en el que estaba interesado.<\/span>
\n<\/span>
\n<\/span>Una semana despu\u00e9s, esa persona abre uno de esos mensajes. Est\u00e1 en su tel\u00e9fono, dentro de la aplicaci\u00f3n Messenger. Y decide que s\u00ed, que quiere comprar ese producto despu\u00e9s de todo.<\/span>
\n<\/span>
\n<\/span>As\u00ed que realiza la compra en ese mismo momento, dentro de Messenger, sin tener que volver al sitio web.<\/span>
\n<\/span>
\n<\/span>Ahora piensa en c\u00f3mo se desarroll\u00f3 esa interacci\u00f3n.<\/span>
\n<\/span>
\n<\/span>Para empezar, no hab\u00eda que ir de un lado a otro de las p\u00e1ginas web a los correos electr\u00f3nicos y de vuelta a las p\u00e1ginas web. No, todo tuvo lugar dentro de un \u00fanico chat de Messenger al que se puede acceder f\u00e1cilmente en cualquier momento.<\/span>
\n<\/span>
\n<\/span>\u00bfVes lo f\u00e1cil y natural que fue el proceso para todos los implicados? No s\u00f3lo para el cliente, sino tambi\u00e9n para la empresa.<\/span>
\n<\/span>
\n<\/span>Eso es parte del poder del marketing de Messenger. Y eso est\u00e1 llegando a nosotros, se\u00f1ores. Est\u00e1 llegando m\u00e1s r\u00e1pido de lo que casi nadie se da cuenta.<\/span><\/p>\n

MARKETING POR MESSENGER AVANZAR\u00c1 HACIA EXPERIENCIAS M\u00c1S INTERACTIVAS
\n<\/span><\/h3>\n

Cuando lleg\u00f3 el marketing por mensajer\u00eda, la gente lo ve\u00eda como un canal m\u00e1s para conectar con su audiencia.<\/span>
\n<\/span>
\n<\/span>Y lo utilizaban de la misma manera que el marketing por correo electr\u00f3nico: como una forma de recopilar suscriptores y enviar transmisiones relacionadas con el marketing.<\/span>
\n<\/span>
\n<\/span>Vimos mucho de eso en 2017: muchos mensajes de difusi\u00f3n unidireccionales. No eran interactivos; eran como un correo electr\u00f3nico t\u00edpico. \"Aqu\u00ed hay algo de informaci\u00f3n\", \"Aqu\u00ed hay una entrada de blog\", \"Aqu\u00ed hay un enlace a mi producto\".<\/span>
\n<\/span>
\n<\/span>Eso est\u00e1 bien. No hay nada malo en ello.<\/span><\/p>\n

 <\/p>\n

Pero el marketing por mensajer\u00eda tiene el potencial de hacer mucho m\u00e1s. Para ser mucho m\u00e1s poderoso.<\/span>
\n<\/span>
\n<\/span>Y para lograr el verdadero potencial aqu\u00ed, tienes que aprender a aprovechar las caracter\u00edsticas m\u00e1s poderosas del marketing de Messenger. Construyendo mensajes m\u00e1s hol\u00edsticos, completos e interactivos.<\/span>
\n<\/span>
\n<\/span>De hecho, en cierto punto, ya no tiene sentido llamarlos mensajes. Empezaremos a llamarlos conversaciones, o incluso experiencias, para reflejar la naturaleza interactiva que crear\u00e1n estos chatbots.<\/span>
\n<\/span>
\n<\/span>Y espero que empecemos a ver mucho m\u00e1s de eso en 2018.<\/span>
\n<\/span><\/p>\n

LOS ADOPTADORES TEMPRANOS GANAR\u00c1N EN GRANDE.
\n<\/span><\/h3>\n

There\u2019s another thing I want to impress on you:<\/span>
\n<\/span>
\n<\/span>The <\/span>BEST<\/b> time to invest in Messenger Marketing and jump on this wave before it hits its crest is right now.<\/span>
\n<\/span>
\n<\/span>I\u2019ve already said it a dozen different ways in this post: Messenger marketing is in the beginning stages of an explosion. And it won\u2019t be long before it\u2019s become a huge mainstream channel of communication.<\/span>
\n<\/span>
\n<\/span>Just think\u2014if you could go back in time 10 years and begin investing in email marketing and building a list of email subscribers <\/span>BEFORE<\/b> email became overly saturated the way it is today\u2026how valuable would that have been to you over the past decade?<\/span>
\n<\/span>
\n<\/span>Well, that time for Messenger Marketing is <\/span>NOW<\/b>.<\/span>
\n<\/span>
\n<\/span>If you get started with Messenger Marketing now \u2014 learning the system, developing a strategy, and building your platform and your audience \u2014 then you will be light-years ahead of your competitors in a couple years when this channel goes mainstream.<\/span>
\n<\/span>
\n<\/span>You\u2019ll be among the leaders in your space.<\/span>
\n<\/span>
\n<\/span>But if you don\u2019t\u2026if you wait 3-5 years\u2026if you wait until Messenger Marketing is so huge that you have no choice but to get in on it\u2026<\/span>
\n<\/span>
\n<\/span>Then it will be too late. You\u2019ll be playing catch-up and struggling to stand out from the sea of competitors who have already established a presence on Messenger.<\/span>
\n<\/span>
\n<\/span>So trust me guys\u2026don\u2019t wait on this. The time to strike is now.<\/span>
\n<\/span>
\n<\/span>(Keep in mind, you don\u2019t spend any money to do this. You can get started with a free account in ManyChat and still have access to enough features to build a really sophisticated and effective chatbot without spending a penny.)<\/span>
\n<\/span><\/p>\n

\u00bfQU\u00c9 LE ESPERA A MANYCHAT EN EL 2019?
\n<\/span><\/h3>\n

Up until now, I\u2019ve been speaking about Messenger Marketing in general. And the future of this new technology is very, very bright.<\/span>
\n<\/span>
\n<\/span>But what about ManyChat <\/span>specifically<\/span><\/i>?<\/span>
\n<\/span>
\n<\/span>Well, we\u2019re psyched to be working right alongside Facebook every week to help decide the future of Messenger Marketing. It\u2019s awesome to be on the cutting edge of where this exciting new field is going.<\/span>
\n<\/span>
\n<\/span>I don\u2019t want to give out too many specifics right now, because things are changing rapidly. But let\u2019s just say we have a LOT of really exciting new tools and features coming your way soon. Stay tuned for more news on the ManyChat blog in the coming months.<\/span>
\n<\/span>
\n<\/span>In general, though, you can expect more cool features. More integrations. More stability. And overall, a more powerful, mature, and easy-to-use product.<\/span>
\n<\/span>
\n<\/span>Want to Grow Your Business With Messenger Marketing?<\/span><\/p>\n

<\/span><\/p>\n

No te equivoques: El marketing de Facebook Messenger va a ser un gran canal de marketing para todo el mundo -consultores, empresas de comercio electr\u00f3nico, tiendas f\u00edsicas, personajes p\u00fablicos y famosos, organizadores de eventos, etc.- en el futuro inmediato.<\/span>
\n<\/span>
\n<\/span>Todo el mundo puede beneficiarse de la integraci\u00f3n de Facebook Messenger en su estrategia de marketing. Y teniendo en cuenta lo r\u00e1pido que est\u00e1 creciendo el marketing en Messenger, cuanto antes mejor\".<\/span><\/p>\n

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What is this \u201cMessenger Marketing\u201d All About? In this article, I\u2019m going to share some in-depth details about the Messenger Marketing opportunity. In case you\u2019re still unsure of what Messenger Marketing is, and how it’s different than email marketing, here’s some more information: What Can You Do With Messenger Marketing? The beauty of Messenger Marketing […]<\/p>\n","protected":false},"author":7,"featured_media":474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37,1],"tags":[36],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-uncategorized","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"\nWhat Can You Do With Messenger Marketing? - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/what-can-you-do-with-messenger-marketing-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Can You Do With Messenger Marketing? - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"What is this \u201cMessenger Marketing\u201d All About? In this article, I\u2019m going to share some in-depth details about the Messenger Marketing opportunity. In case you\u2019re still unsure of what Messenger Marketing is, and how it’s different than email marketing, here’s some more information: What Can You Do With Messenger Marketing? 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