{"id":469,"date":"2018-11-12T00:00:00","date_gmt":"2018-11-12T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it\/"},"modified":"2021-05-06T14:59:01","modified_gmt":"2021-05-06T14:59:01","slug":"facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1\/","title":{"rendered":"EL PIXEL DE FACEBOOK\u2013 QU\u00c9 ES, COMO FUNCIONA, \u00bfPOR QU\u00c9 LO NECESITO? (Y \u00bfCOMO LO INSTALO?)."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En este art\u00edculo, voy a aclarar y desmitificar el tema del p\u00edxel de Facebook, as\u00ed como a dar mi opini\u00f3n sobre su PODER.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1190 alignnone\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2018\/11\/pixel-image.jpg\" alt=\"\" width=\"656\" height=\"403\" \/><\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">El p\u00edxel de Facebook es una de las mejores herramientas de marketing a las que hemos tenido acceso, de forma gratuita, y la mayor\u00eda de la gente no puede ni siquiera empezar a comprender su verdadero potencial.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\">Nos permite establecer una verdadera relaci\u00f3n con los visitantes de nuestro sitio web, reorientarlos y mantenerlos conectados a nuestras marcas. Con el p\u00edxel de Facebook, no s\u00f3lo puedes hacer un seguimiento de las acciones en tu sitio web, sino que tambi\u00e9n puedes <b><i>ENCONTRAR NUEVAS AUDIENCIAS<\/b><\/i> que, a su vez, se unir\u00e1n a tu viaje de cliente.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Antes de continuar, vamos a definir el p\u00edxel de Facebook: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Un p\u00edxel de Facebook es un c\u00f3digo que colocas en tu sitio web. Te ayuda a realizar un seguimiento de las conversiones de los anuncios de Facebook, a optimizar los anuncios en funci\u00f3n de los datos recopilados, a crear audiencias espec\u00edficas para futuros anuncios y a volver a comercializar con clientes potenciales calificados, es decir, personas que ya han realizado alg\u00fan tipo de acci\u00f3n en tu sitio web. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El p\u00edxel de Facebook es una herramienta de an\u00e1lisis que te permite medir la eficacia de tu publicidad al conocer las acciones que los usuarios realizan en tu sitio web. Puedes utilizar los datos del p\u00edxel para:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asegurarte de que tus anuncios se muestran a las personas adecuadas<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crear audiencias publicitarias<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desbloquear herramientas publicitarias adicionales de Facebook <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\">Adem\u00e1s, el p\u00edxel de Facebook mejora con el tiempo.  De hecho, se vuelve m\u00e1s <i>inteligente<\/i> con el tiempo. Facebook lo utiliza para conocer mejor a tu p\u00fablico ideal y as\u00ed poder mostrar tus anuncios a las personas que tienen m\u00e1s probabilidades de interactuar con tus anuncios. Con el tiempo, a medida que el p\u00edxel recopila m\u00e1s y m\u00e1s datos de los visitantes de tu sitio web, tus resultados con los anuncios de Facebook mejoran porque Facebook SABE las acciones que se toman en su sitio, y utiliza esos datos para alimentar el algoritmo y ofrecerle a usted, el anunciante, mejores resultados.<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Si todav\u00eda no has integrado el p\u00edxel de Facebook en tus tiendas y no has utilizado el p\u00edxel de Facebook, hay una cosa que te puedo asegurar: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a1EST\u00c1S DEJANDO DINERO SOBRE LA MESA!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1191 alignnone\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2018\/11\/antique-banknote-banknotes-sasasasas.jpg\" alt=\"\" width=\"670\" height=\"412\" \/><\/p>\n<p><span style=\"font-weight: 400;\">El p\u00edxel de Facebook es un regalo de Facebook que puede ayudarnos a aprovechar el poder de las ventas recurrentes. Una de las muchas cosas PODEROSAS que puedes hacer con la correcta integraci\u00f3n de tu P\u00edxel de Facebook es la creaci\u00f3n de audiencias \"LOOKALIKE\". En otras palabras, los datos del P\u00edxel de Facebook te permitir\u00e1n construir audiencias de personas que son similares a los visitantes de tu sitio web. He aqu\u00ed un ejemplo: Despu\u00e9s de llevar a muchas personas a tu sitio y conseguir una cantidad decente de conversiones, digamos 100 o as\u00ed, ahora puedes decirle a Facebook que te construya un p\u00fablico de personas que son LOOKAKE (\"parecidas\") a tus clientes (personas que compraron en tu sitio). Otro ejemplo es la capacidad de dirigirse SOLO a los principales visitantes de tu sitio web. S\u00cd... Puedes decirle a Facebook que se dirija S\u00d3LO a las personas que han pasado m\u00e1s tiempo en tu sitio y que est\u00e1n m\u00e1s conectadas con tu marca, excluyendo as\u00ed a las personas que rebotan en tu sitio y que no est\u00e1n realmente interesadas en lo que ofreces. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Genial, \u00bfverdad? \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-1225 alignnone\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2018\/11\/thumbs-up-2.jpg\" alt=\"\" width=\"671\" height=\"413\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Configure el p\u00edxel de Facebook colocando el c\u00f3digo del p\u00edxel en la cabecera de su sitio web. Cuando alguien visita tu sitio web y realiza una acci\u00f3n (como completar una compra), el p\u00edxel de Facebook se activa e informa de esta acci\u00f3n. De esta manera, sabr\u00e1s cuando un cliente realiza una acci\u00f3n y podr\u00e1s llegar a ese cliente de nuevo a trav\u00e9s de futuros anuncios de Facebook.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AHORA, RECAPITULEMOS LOS BENEFICIOS...<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como puedes ver ahora, hay varias maneras de utilizar los datos recogidos por el seguimiento del p\u00edxel de Facebook para perfeccionar tu estrategia publicitaria en Facebook.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">De nuevo, con el p\u00edxel de Facebook, puedes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Llegar a la gente correcta<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encuentre nuevos clientes o personas que hayan visitado una p\u00e1gina espec\u00edfica o realizado la acci\u00f3n deseada en su sitio web. Adem\u00e1s, crea Audiencias Similares para llegar a m\u00e1s personas similares a tus mejores clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Generar m\u00e1s ventas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Configurar el empuje autom\u00e1tico para dirigirse a las personas que tienen m\u00e1s probabilidades de realizar una acci\u00f3n que le interese, como hacer una compra.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medir los resultados de sus anuncios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprender qu\u00e9 tan exitoso es su anuncio al ver lo que pas\u00f3 como resultado directo. Usted puede ver informaci\u00f3n acerca de sus conversiones y ventas. <\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Y tengamos en cuenta el asombroso fen\u00f3meno de c\u00f3mo el p\u00edxel de Facebook mejora con el tiempo y es m\u00e1s inteligente con la edad: <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Utilizando la interacci\u00f3n en tu sitio para reconocer patrones de comportamiento dentro de tu audiencia, optimiza tus anuncios para aumentar la relevancia dentro de tu audiencia. A medida que el p\u00edxel reconoce m\u00e1s y m\u00e1s qui\u00e9n es tu cliente ideal, trabaja afanosamente para encontrar m\u00e1s de esos clientes ideales que son m\u00e1s propensos a comprometerse con tu marca. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que ahora para responder a la pregunta: \"\u00bfC\u00f3mo instalo el p\u00edxel de Facebook?\"<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed hay una breve lecci\u00f3n con una r\u00e1pida visi\u00f3n general de la simplicidad de la instalaci\u00f3n del P\u00edxel de Facebook.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you haven\u2019t installed the chrome extension \u2014<\/span> <span style=\"font-weight: 400;\">The Facebook Pixel Helper \u2014 you can do so here: <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.manuelsuareztraining.com\/products\/facebook-masters-training-course\/categories\/859802\/posts\/2194422\"><span style=\"font-weight: 400;\">The Facebook Pixel Helper Chrome Extension<\/span><\/a><\/p>\n<p class=\"translation-block\">Aqu\u00ed hay un art\u00edculo directamente de Facebook que detalla c\u00f3mo crear el p\u00edxel de Facebook, con los pasos de instalaci\u00f3n: <a href=\"https:\/\/www.manuelsuareztraining.com\/products\/facebook-masters-training-course\/categories\/859802\/posts\/2194422\" target=\"_self\">Creating Your Facebook Pixel<\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hay muchas plataformas de comercio electr\u00f3nico y sitios web diferentes: Woocomerce, BigCommerce, Shopify, Open Cart, Magento, WordPress y muchas m\u00e1s. Para cada una de ellas existen instrucciones \u00fanicas sobre la correcta instalaci\u00f3n del p\u00edxel de Facebook. Tambi\u00e9n puedes buscar f\u00e1cilmente en Google instrucciones a\u00fan m\u00e1s detalladas para tu plataforma si no has podido instalar el p\u00edxel con \u00e9xito.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que ah\u00ed lo tienes...<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esperamos que esto haya sido \u00fatil para informarte de lo que es el p\u00edxel de Facebook, c\u00f3mo funciona y por qu\u00e9 lo necesitas. Y ahora que lo sabes, reconocer\u00e1s que no implementar lo que has aprendido es seguir dejando cantidades ilimitadas de dinero sobre la mesa. No basta con leer sobre ello. Por favor, util\u00edcelo. Toma el control de tu vida y de tu negocio implementando lo que has aprendido, para que puedas llevar tu marca al siguiente nivel. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para m\u00e1s datos \u00fatiles y acciones exitosas que puedes usar inmediatamente, no olvides sintonizar mi podcast.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\">Escucha AQU\u00cd en <a href=\"https:\/\/itunes.apple.com\/ph\/podcast\/the-facebook-marketing-ninja\/id1300129028?mt=2\" target=\"_self\">Apple<\/a><\/p>\n<p class=\"translation-block\">Escucha AQU\u00cd en <a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Digital-Footprints-on-Facebook-and-Instagram-e2g0h5\/a-a63o2c\" target=\"_self\">Android<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Y si a\u00fan no has tomado mis minicursos GRATUITOS, puedes acceder a ellos <a href=\"https:\/\/www.manuelsuareztraining.com\">HERE<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>In this article, I will clarify and demystify the subject of the Facebook Pixel, as well as give you my take on its POWER. The Facebook Pixel is one of \u00a0the GREATEST marketing tools we\u2019ve been given access to \u00a0\u2014 for FREE \u2014 and most people can\u2019t even begin to grasp its true potential. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37,1],"tags":[36],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-uncategorized","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Pixel - What Is It? How Does It Work? Why Do I need It? (And How Do I Install It?) - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Pixel - What Is It? How Does It Work? Why Do I need It? (And How Do I Install It?) - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"In this article, I will clarify and demystify the subject of the Facebook Pixel, as well as give you my take on its POWER. The Facebook Pixel is one of \u00a0the GREATEST marketing tools we\u2019ve been given access to \u00a0\u2014 for FREE \u2014 and most people can\u2019t even begin to grasp its true potential. &nbsp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T14:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/04\/blog-image2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/facebook-pixel-what-is-it-how-does-it-work-why-do-i-need-it-and-how-do-i-install-it-1\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"Facebook Pixel &#8211; What Is It? 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