{"id":467,"date":"2018-11-05T00:00:00","date_gmt":"2018-11-05T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/establishing-your-brand-on-social-media\/"},"modified":"2023-02-16T20:45:16","modified_gmt":"2023-02-16T20:45:16","slug":"establishing-your-brand-on-social-media-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/establishing-your-brand-on-social-media-1\/","title":{"rendered":"ESTABLECIENDO SU MARCA EN REDES SOCIALES."},"content":{"rendered":"

A lo largo de los \u00faltimos a\u00f1os, he observado un importante denominador com\u00fan entre todas las marcas y empresas que est\u00e1n triunfando en el \u00e1mbito de los medios sociales. Aplican la siguiente afirmaci\u00f3n en un grado marcado: <\/span><\/p>\n

CANTIDAD SOBRE CALIDAD<\/h3>\n

Para construir con \u00e9xito un seguimiento en las redes sociales, la CANTIDAD es una necesidad. Videos diarios, art\u00edculos, tutoriales, fotos, transmisiones en Facebook Live, videos en vivo en Instagram, etc., son comunes entre todas estas marcas que est\u00e1n teniendo el mayor impacto hoy en d\u00eda.<\/span>
\n<\/span>
\n<\/span>Construir un seguimiento en las Redes Sociales hoy en d\u00eda sigue teniendo su peso e importancia, y el camino m\u00e1s r\u00e1pido para conseguirlo es crear BUENA VOLUNTAD.<\/span><\/p>\n

 <\/p>\n

\u00bfQu\u00e9 quiero decir con \"buena voluntad\"? Bueno, la siguiente definici\u00f3n del diccionario lo resume y lo transmite bien: <\/span><\/p>\n

 <\/p>\n

Buena voluntad: (sustantivo) sentimiento o actitud de amistad, ayuda o cooperaci\u00f3n.<\/span><\/p>\n

 <\/p>\n

El panorama del marketing ha cambiado dr\u00e1sticamente. Hoy en d\u00eda, el marketing de respuesta directa NO funciona. <\/span><\/p>\n

 <\/p>\n

El juego de las redes sociales ahora requiere que usted proporcione VALOR PRIMERO. Si no lo hace, hay millones de competidores que lo har\u00e1n y usted perder\u00e1.<\/span><\/p>\n

 <\/p>\n

\u00bfC\u00f3mo puedes proporcionar valor?<\/span><\/p>\n

 <\/p>\n

It\u2019s actually simple…ENTERTAIN, EDUCATE or INSPIRE.<\/span><\/p>\n


\n<\/span>Your social media following should get used to receiving value from you and should never get accustomed to being SOLD. The old 80\/20 MAXIM should also be applied to these platforms. For example, for every 10 posts you publish, a MAXIMUM of only 2 of them should talk about your products, services or what you have to offer \u2014 no matter how \u201cgood\u201d and \u201cincredible\u201d your offer is, and no matter how \u201clucky\u201d your followers should feel after being exposed to your product offers. I know it\u2019s hard to get used to that, but if you focus on providing value at a ratio of 80%, you will be rewarded with a loyal following that protects your brand.<\/span>
\n<\/span>
\n<\/span>This particular action of building a true following takes time, dedication and consistency \u2014 and a true desire to help others improve an area of their lives. If these things are in place, you will earn the trust of the people out there interested in what you have to offer, and we already know that <\/span>PEOPLE BUY FROM THOSE WHOM THEY TRUST. <\/span><\/i> Providing value on a consistent basis helps to establish that trust, because you are establishing yourself as being \u201creal\u201d, by giving helpful, practical information, action steps, tricks and tips which help your audience and followers in THEIR real world, in their real lives. If people KNOW you are real, they will buy anything from you.<\/span><\/p>\n

 <\/p>\n

Qu\u00e9 gran oportunidad nos han dado las redes sociales. Una oportunidad para mostrar al mundo que somos reales, que somos humanos y que nos apasionan nuestros temas, sean cuales sean.  <\/span><\/p>\n

 <\/p>\n

As\u00ed que ah\u00ed lo tienen...<\/span><\/p>\n

\"\"<\/span><\/p>\n

Como dice el refr\u00e1n de la pel\u00edcula \"Campo de sue\u00f1os\": \"Si lo construyes, ellos vendr\u00e1n\". Pero construirlo no es suficiente por s\u00ed solo. Construye tus seguidores, CONECTA con tu audiencia proporcion\u00e1ndoles datos valiosos y pr\u00e1cticos (algo que puedan UTILIZAR inmediatamente), comparte con ellos DIARIAMENTE (idealmente), recuerda seguir la regla del 80\/20 como se ha descrito anteriormente, teniendo siempre en cuenta el hecho importante de que la gente utiliza las Redes Sociales para ser SOCIAL; no quieren ser sometidos a una serie de argumentos de venta online.<\/p>\n

 <\/p>\n

Y lo m\u00e1s importante, recuerda que la CANTIDAD CUENTA. Tienes que ser consistente en publicar diariamente. Sigue creando y compartiendo. (Para obtener ideas de valor que podr\u00edas proporcionar a tu audiencia ve a answerthepublic.com y averigua qu\u00e9 busca tu audiencia).<\/span><\/p>\n

Remember that consistency is KEY if you want to continuously engage with your audience. If you build it, they WILL come, but it\u2019s up to You to make them STAY and to keep them coming back.  Your consistent adherence to these successful actions WILL pay off, so stick with it…and the rewards are LIMITLESS.<\/span><\/p>\n

 <\/p>\n

He mencionado antes que su p\u00fablico no debe acostumbrarse nunca a sentirse como si le estuvieran \"vendiendo\". Hay un dicho popular en el mundo de las ventas que dice: \"La gente odia que le \"vendan\", pero le encanta COMPRAR\". Y esto es cierto. Les encanta comprar. Un ejemplo: Los usuarios compraron 234 millones de d\u00f3lares en bienes y regalos virtuales en Facebook durante un trimestre. As\u00ed que cuando aprendas a marcarte a ti mismo y a tu negocio de forma adecuada en plataformas como Facebook, y pongas en pr\u00e1ctica lo que has aprendido, la pr\u00f3xima vez ser\u00e1n TUS productos y servicios los que se compren.<\/p>\n

 <\/p>\n

Y recuerda...(y me oir\u00e1s repetir esto hasta la eternidad)...Proporciona VALOR PRIMERO.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Al aportar valor, contribuyes a mejorar el mundo, y a las personas que lo habitan, a trav\u00e9s de tu \u00e1rea de experiencia. Consigues hablar de las cosas que te apasionan y hacer un negocio al mismo tiempo. <\/span><\/p>\n

 <\/p>\n

Eso s\u00ed que es DIVERSI\u00d3N.<\/span><\/p>\n

 <\/p>\n

If you\u2019d like additional guidance in the way of ideas and practical  instructions that you can begin to implement immediately, click the link below to access my FREE online Mini-Courses:<\/span><\/p>\n

 <\/p>\n

www.manuelsuarez.com\/minicourses<\/span><\/a><\/p>\n

 <\/p>\n

Estos cursos fueron creados para ayudar a cualquier persona, cualquier marca -grande o peque\u00f1a- a aprender los fundamentos de la plataforma de marketing de Facebook, y tomar el control de su futuro.<\/span><\/p>\n

 <\/p>\n

Y s\u00ed, es completamente GRATIS. No hay trampa.<\/span><\/p>\n

 <\/p>\n

Si a\u00fan no sigues mi podcast, puedes acceder a \u00e9l aqu\u00ed en Apple<\/a>. <\/span><\/p>\n

Aqu\u00ed en Android<\/a>.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Throughout the last several years, I\u2019ve observed a major common denominator among all brands and businesses that are winning in the realm of Social Media. They apply the following statement to a marked degree: QUANTITY OVER QUALITY In order to successfully build a following on Social Media, QUANTITY is a must. 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