{"id":465,"date":"2018-09-21T00:00:00","date_gmt":"2018-09-21T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/exploring-facebook-objectives\/"},"modified":"2021-03-04T00:28:58","modified_gmt":"2021-03-04T00:28:58","slug":"exploring-facebook-objectives","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/exploring-facebook-objectives\/","title":{"rendered":"Exploring Facebook Objectives"},"content":{"rendered":"<p><em>In this episode, I will cover Facebook objectives. What they mean and how to utilize them to get the most out of your Facebook Ads game. Facebook wants you to be successful. If they are not, they don\u2019t make money and they don\u2019t grow. Learn to use the system and its power and you will reap the benefits.\u00a0<\/em><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>FACEBOOK <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Exploring-Facebook-Objectives-e2057b\" target=\"_blank\" rel=\"noopener noreferrer\"> Exploring Facebook Objectives<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Exploring-Facebook-Objectives-e2057b\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3>Podcast Transcription<\/h3>\n<p><span style=\"font-weight: 400;\">Hey, guys. So, before you jump in to this podcast, this podcast is all going to be about using the Facebook Objectives and understanding all about them. If you are not at that level yet, and you\u2019re just basically getting started with Facebook ads and you don\u2019t know anything about the Business Manager, I recommend that you jump into my mini-course. I recently launched it. It\u2019s going to help you out a lot, it\u2019s going to give you some basics in just a few short lessons that you can do directly on Messenger, on your Facebook Messenger. So, you can just jump in to this website link right here. It is going to direct you towards this free mini-course that literally has no catch to it. It\u2019s just professionally recorded, really cool mini-course. Go to manuelsuarez.com\/businessmanager, and then you\u2019re going to get the access to the mini-course on the business manager &#8211; what it is, how it works, why it works and how to set it up, and all the basics about it. Just summarize in about an hour or so. So, jump in to that one first, and then once you get that one done, you should come back and listen to this podcast. It\u2019s going to make a lot more sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s if your new. If you\u2019re not new, and you want to get this mini-course done, because it\u2019s just going to help you get more certainty and feel better about what you\u2019re doing, and overall, you like listening to my training, or watch my training, go jump in it and get it done too, okay? manuelsuarez.com\/businessmanager. Alright. I\u2019ll see you on the inside and let\u2019s jump in to today\u2019s podcast. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright! So, welcome to another podcast of the Facebook Marketing Ninja. I\u2019m broadcasting on Facebook live. I\u2019m going to be covering some awesome stuff today for those of you guys that are still starting off in this online world and don\u2019t know exactly how to get started. I want to start giving you guys a lot more practical stuff. So, we take away the excuses, all the excuses in existence of not being able to do. Because the other day I was looking at some of the famous quotes of all philosophers of all times. The ones that I could use to help you guys get motivated. And I found one that was surprising from the great Pablo Picasso that he basically quoted by saying that action is the foundational key piece of all success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A painter back in a long time ago, when he was famous, he was talking about the way to become successful in this world, the way to actually have people grow and accomplish great things was through action. Whatever it is, I want to stop a little bit on the ra-ra, let\u2019s go and let\u2019s take over the world and conquer it. This is what you\u2019ve got to do because I consider myself a practical individual. Now, throughout the last couple of years, it happens that I maybe unintentionally transfer my natural born passion. I actually inspire people and motivate them a lot because I\u2019m very intense when I\u2019m on stage, when I\u2019m doing seminars, when I\u2019m talking to people, when I\u2019m on Facebook live, when I\u2019m doing videos, I\u2019m very passionate about what I do and I do feel really, really certain that there are opportunities out there and I think that sometimes, people need to hear them in a very loud voice in order for them to actually do something about it and to wake up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think, there\u2019s such a thing as people that are universe shifters, people that are helping people wake up to the opportunities of today, people that are actually changing conditions of the planet. I call them universe shifters because these people are able to grab a person\u2019s mind, these people that know how to communicate well, grab a person\u2019s mind and actually make them act and change their negative viewpoints on things, make them see that the world is full of opportunities or have the mindset necessary to be successful. In reality, one of the biggest weaknesses that entrepreneurs have or people that are not successful in life, for whatever reason, is that they have the wrong mindset. So, in order for you to be successful in this world, you first have to change your mindset. I just happened to be very practical right now in the realities of the current marketing world. I\u2019m a Facebook guy because that\u2019s where I know you can capture the most attention at the lowest cost. I\u2019m an Instagram guy, I\u2019m a Messenger guy, because I think that\u2019s where the largest opportunities are in order for you to be able to accomplish some great things in an amount of time that you should take decades. Now, you can do it in a year or less. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways around it. If you go through my content, my podcast, my Facebook pages, my Instagram, all over the place, I am really going aggressively towards giving you guys tools. I\u2019m even building free mini-courses that are going to take people step by step towards at least getting their feet wet and getting something done so they can start taking control of their future. My job is to empower people and help them see that there are opportunities out there that all they\u2019ve got to do is go out there and grab them. So now, they can accomplish some special things. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, the world is full of opportunities from Amazon to building your own brands to selling a service no matter what it is, you have an ability now to communicate with people that you never before had. So, it\u2019s quite logical that if you want to build a source of income and extra source of income and additional revenue for your life so you can actually improve the quality of your life, accomplish your goals and dreams and get your family into a better shape, if you put in the work, first of all by learning these platforms, understanding how they work and then implementing some of the things that you\u2019re learning, yeah, that could be accomplished. It does not happen overnight. It has taken me a good 5 years until I became really successful learning the platform. I\u2019m actually a little bit less than that. I want to say that 3 years ago, I already started after 2 years of a lot of learning, I started generating some great numbers. In the last 2 years, with a lot of incredible things going on in my business, in my personal business, I\u2019ve exploded. But that\u2019s because I\u2019ve been obsessed about learning throughout the last 5 years so I understood how to take advantage of these opportunities just like I want you guys to also understand how to take advantage of these incredible communication era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, I want to give you something really practical. If you have a business, let\u2019s say that you have a supplement business. If you have a brick and mortar store in which you sell services, if you have a weight loss clinic, if you have a chiropractic office, if you have some kind of service that you sell, an accounting service or you want to sell your products, if you want to plant your roots in social media, if you want to really build a true business that withstands time, Facebook is your answer no matter what. Facebook actually covers everything. It\u2019s not like for example, Amazon. Amazon is for people that want to sell an ecommerce brand and they sometimes feel comfortable in front of the camera, sometimes they don\u2019t. I know a lot of successful Amazon sellers that for years, they made a lot of money including myself. At the beginning, I was not in front of the camera. They made a lot of money just selling products and it\u2019s been great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s becoming more of a challenge today. But, Amazon is not the same as Facebook. Facebook is an international platform being used by everywhere in the planet where there is an online world. So, if we got 3 billion people on the online world out of 7 billion people, we have 2.2 billion people active on Facebook. Which means that they actually are being used almost by 70% of every single human being that has an internet connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing that make sense that you need to do is focus on using that platform. Because if you want to build a national and international, if you want to build a business in your local area, community, if you want to just basically develop a community of people that follow you, why would you look elsewhere? Why would you try to understand how to do a media mail campaign, or how to run Pinterest ads, or how to do anything else? It\u2019s like an analogy that I can give you guys. If you guys know anything about poker and the game of poker that is quite famous around the world, you know that the best hand you could possibly ever have in poker is a royal flush. So, when you have Facebook being the best possible hand, being the royal flush of actual advertising of people, of communication, then, why don\u2019t you just go all in and understand how to utilize this platform to your advantage and grow your business in it. That\u2019s basically what it\u2019s all about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We got a few years before this opportunity gets old. Right now, this is where we\u2019re at today. I want to give you just that beginning intro because I want you guys to feel confident that this is the platform that you need to master right now. Once Facebook gets expensive, once it gets overpriced and all these brands have flooded the market and now, these people are there basically like quite simple, right? If you have an advertiser here investing on Facebook ads, and now you have 20 advertisers in the same real estate, well, it\u2019s obvious that it\u2019s going to be more expensive. But now, more people like you realize that the opportunity is quite large. And, what they do is like, \u201cWait for a second, we need to invest more money on Facebook ads. Let\u2019s put the money in!\u201d And now, this same real estate right here, this same circle gets full of more advertisers. So, what happens? It goes up in price. It gets more expensive. It is common sense. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now, most people are dormant. They don\u2019t really understand that the opportunity is so large. So still, today, you can invest on Facebook and be seen by thousands of people with a couple of dollars investment. That\u2019s something that today is not possible on newspapers, on magazines, on radio, on YouTube, online, it\u2019s not possible anywhere else. Maybe if you want to invest on SnapChat ads, you can get that. But, it\u2019s not your demographic. Because if you\u2019re looking at trying to reach people that are like 20+ years old and above, and 30+ years old and 50 year olds, you\u2019ve got to understand that SnapChat is not controlling that attention. But, Facebook is. Facebook has anywhere from teenagers to senior citizens using the platform actively every single day. So, it is the single, greatest opportunity in the history of humanity, second to none, ever. And I want you guys to start learning about how to use this platform. So, let\u2019s get in to the subject of today because this is going to be really practical. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you guys have not heard or read about my training on the Business Manager on the Facebook Business Manager, you should learn about that. Because it\u2019s very simple. If you learn about Business Manager, that opens up your world to understanding how Facebook ads work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business Manager is basically a center hub where all your ads are being run on Facebook. Historically, people have been investing on Facebook ads using their personal account. Facebook does not want you to do that. Four years ago, they launched a product called the business manager. And, that product is something that to this day is still around and it\u2019s getting powerful, by the day more and more effective. The Business Manager, if you want to access it, you can simply go to business.facebook.com and you create an account and you log in with your Facebook personal profile. It is how you build a real business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to talk about today the Facebook Objectives. If you guys are listening to the podcast and you want to see me talking about this on a video, you can jump into my Facebook page. Make sure you follow it on facebook.com\/theninjamarketer. And, what I want to talk about today is the objectives. Because an objective by definition is something that you communicate to Facebook in regards to what you\u2019re trying to accomplish. There are all kinds of different objectives on Facebook before you run a campaign, you must tell Facebook what is it that you\u2019re trying to accomplish, what are your goals. Do you want to get people to visit your website? Do you want to generate sales? Are you trying to get video views on your videos? Are you trying to generate leads? Are you just trying to brand your products and services? Do you want to get store visits? Do you want to get messages sent to your Messenger channel? Please. Facebook is begging you. \u201cTell me what you want to accomplish. Because if you tell me what you want to accomplish, I can make you more successful.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it guys. Facebook wants you to succeed. It\u2019s quite logical why not because they are Mother Theresa\u2019s, but more because they actually know that if you succeed and if you make money, they get more money. It\u2019s as simple as that. Facebook is not a non-profit organization. They are a public corporation, currently the 5th biggest one in the planet, valued at $600 billion and their job is to make money. Now, how do they make money? That\u2019s something that most people don\u2019t understand. Facebook customers are not the users. They\u2019re not people that have Facebook accounts. Facebook customers are the advertisers &#8211; you, me, people that are investing dollars in putting their messages on the Facebook platform and all the family of apps of Facebook. When I say Facebook, always keep in mind that I\u2019m talking about Facebook, Instagram, Messenger, WhatsApp, all these different family of apps that Facebook owns is what you have access to using the Facebook business manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what you have to do is understand that when you communicate with Facebook well, they give you more results. Now, if you expect somebody to talk to you on the phone and to pay attention to you and to let you know how you are awesome and how they want to help you, that\u2019s not going to happen. Facebook right now is overwhelmed and undermanned big time. They are growing so fast. I can totally relate to that. Right now, myself, in my business, in my agency, in my course, in everything that I have going on, I can barely breathe and I am a small baby. I am a miniscule piece of dust compared to what Facebook really is. Facebook is a humongous corporation that has too much attention and they cannot service it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they built softwares and systems that are going to help you just get the most out of the platform. What is that software? Business Manager on Facebook gets you there. And, when you set it all up, meaning that you put all your pages on it, you put your admins, your moderators, you put your billing methods, you put everything that you\u2019re going to put in that central location which is the Business Manager, you create your ad account. When you do all of that, now on Facebook before you create a campaign, when you start the process of creating a campaign, the first thing that you have to do is tell Facebook what are you trying to accomplish? What is your goal? What is your expectation out of this campaign? At any given day, any business can have many different expectations for a campaign. One of the things that I\u2019ve been running consistently throughout the last couple of years, let\u2019s say a year and a half, is messages campaign. Why? Because I am really into building Messenger list. If you\u2019ve heard my last podcast, or if you have seen me talk about it, I talk about the money is in the list and I talk about the most recent phenomenon that is going on, what kind of list do we want to pay attention today in 2018? That\u2019s a Messenger list. So, if you haven\u2019t listened to that podcast, jump back to the episode before this one and listen to that episode called The Money is in the List. And, what I want you to do is basically understand that you have to figure out what you are trying to accomplish, what is your goal, and you\u2019ve got to let Facebook know about that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, you just want to run people to your website, send traffic to your website, so they can see what you\u2019re talking about, they can look at your blog, they can basically interact with your website, see the different products that you offer, your services, you can promote different things inside your website and you can send a lot of traffic to the website. Well, in that case, you can select an objective that is called Traffic. Traffic is going to help you reach a lot of people and send them to your website. There\u2019s another objective called Conversion. When you select Conversion as your objective, basically, you\u2019re telling Facebook that what you\u2019re trying to accomplish is get people to complete a certain action on your site. Now, that requires that you have something called \u00a0the Facebook Pixel. And, if you\u2019re new to Facebook, I want you to go back now to Google and find out and learn a little bit about what the Facebook Pixel is. I\u2019ll be covering that some more in the future and I cover that inside my Facebook Masters Training, of course. But, you can easily find out what the Facebook Pixel is. It is a code that you can easily have your website developer install inside your website that when somebody visits your website, Facebook knows exactly what\u2019s going on on that website. They know what pages they watch, how much time they\u2019ve spent on the website, they know if they purchase something, if they added it to cart but did not complete the purchase, they know if they saw a product page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All that data is sent back to Facebook because of this thing called the Facebook Pixel. You can do Conversions Campaign if you have the Facebook Pixel installed, then you can send people to your website and have them opt in to a certain state, give them a freebie of sorts like I\u2019ve talked about before and have them opt in to it and they convert. Or, they can purchase something on your website and that\u2019s also a conversion. So, it\u2019s something that you can also do as an objective and the way that I do it, if you guys have been following my content for a while, you know that what I push is actually building a relationship with people and nurturing them before I actually go for the sale. So, if I\u2019m going to offer a product even if it\u2019s with a discount, I do not offer to somebody that let\u2019s say hasn\u2019t seen me before on Facebook or on Instagram. So, I do it on a retargeting basis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re knew and you\u2019re wondering, \u201cManuel, how do I do retargeting on Facebook? What are you talking about?\u201d Guys, you\u2019ve got to take baby steps and learn about the platform step by step. There\u2019s an unlimited wealth of information on how to do retargeting on Facebook and it\u2019s something that you can easily learn and master along the way. On the Business Manager, there is a tab called Audiences in which you can create audiences of Facebook fans, of people that message your page, of people that visit your website, of your purchasers, of people that have interacted with your videos, people that have seen 50% of your videos or 75% of your videos. There are so many different options that you can select as audiences that you can really target to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you run a Conversions ad as the objective, you can actually do it as a retargeting campaign to get people to commit into a further step of a relationship with you. First, they don\u2019t know who you are. It\u2019s what we call Cold Traffic. Next, they maybe interact with your website and they go to your website and they see something and now they\u2019re slightly warm. They also see some videos and they engage somehow with you and they send you some messages. Now, also, on the next step, then, they actually provide their information. They give you their email, they give you phone number and address, that\u2019s another step in the process. And then they purchase something from you. That is what we call the customer journey. Along the way on Facebook, you build that customer journey and they you can get them to convert into your actions easily by optimizing for conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the keyword here, optimization. Facebook uses that word a lot because what they want you to do is communicate with them correctly so they can work on using their smart system, what they call the Algorithm, so they can find you the right people that are more likely to help with that particular thing that you are trying to accomplish. For example, if you run a Video Views Objective, that means that Facebook is going to try to locate people that are more likely to hear and see your videos so you\u2019re going to get more video views. If you\u2019re running a traffic, it\u2019s going to get you people that are more likely to click to your website. If you select a Conversion Objective, it\u2019s going to get you people that are more likely to convert and accomplish the action that you are trying to accomplish on your website &#8211; \u00a0a lead, a purchase, an add to cart &#8211; any of those things based on the pixel. If you\u2019re running a Store Visits Objective, Facebook is going to put the messages, the ad, in front of people that are more likely to visit your store. And how do they know this? They have all the data about that customer\u2019s background. They understand what they do and what they don\u2019t do, what they engage with and what they don\u2019t engage with. So, Facebook uses that data for your advantage as an advertiser. It lets them actually communicate with the right audience so they can bring them into your funnel if you communicate with them correctly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s another objective called Messages. Messages is going to help you find people that are more likely to message your page and interact with your Messenger channel. That\u2019s really powerful because as you guys know, there\u2019s 2.2 billion Facebook users but not everybody has Messenger. There\u2019s only 1.6 billion Messenger users which means that if you don\u2019t select messages as an objective, when you are running Messenger campaign to try to get Messenger subscribers, then you are going to miss out on those people that are not going to be able to message you because they don\u2019t use Messenger but they are going to be seeing your ads. If so, if you select Messages as an objective, now, Facebook makes sure that whoever they\u2019re sending that ad to has a Messenger channel, they have a Messenger app. Meaning that they are likely to engage with you on Messenger or at least more likely than somebody that doesn\u2019t have Messenger. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really cool stuff! So, that first step on the Messenger channel, that first thing that you do is actually key because now, when you are going to create campaigns, you don\u2019t waste dollars. And that\u2019s important because your dollars are really valuable. On Facebook, the first thing that you have to understand is that before anything else, you have to select that objective and there\u2019s many of them &#8211; branding, awareness, consideration objectives like traffic, conversion, messages, lead generation. If you guys are not familiar with that, let\u2019s say for example that you have a clinic, or you have a doctor\u2019s office or a practice, if you have any of that stuff, then you are interested in generating leads. If you have a car salesman, if you have an insurance company, if you have an accounting service, all those types of businesses that are looking for leads, do you know that you don\u2019t even have to create an actual website or landing page? Inside Facebook if you select the Lead Generation Objective, you can generate leads right inside Facebook. Meaning that you can create a mini landing page, a mini website, they call them micro websites inside Facebook that open up instantly. Once a person says, \u201cI want to communicate with that business\u201d, and now, once the person completes the information, you have access to a file inside the business manager that you can easily download at the Ads Manager Level that you can easily download to communicate with these people with their phone numbers, with their emails, with their addresses, without even having to send them to another website? How cool is that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I started doing this, a couple of years ago, running lead generation ads, it is one of the most powerful techniques for companies that are looking to generate leads, actual identities, names, numbers and email addresses. Also guys, because the way that Facebook has done it is very user-friendly. Meaning that when somebody opens up the form, it prefills all the information, it\u2019s preloaded. Why? Because Facebook has that data. They know your phone number, they know your email, they know your physical addresses, they know your birthday. So, whatever information that you ask for, Facebook is going to prepopulate it, and now the person, all they have to do is submit the press button and off you go. That person is now yours. And, when you go to your ads manager, you can actually see that campaign and you can download a CSV file that you can use to contact these people. If you want to get a little bit more ninja down the line, well, as to generate more and more volume, you can actually connect your Facebook lead ads with your own CRM, Customer Relations Management, like sales force or a bunch of other ones that you have going on. And, when somebody completes the form, you instantly get that lead in your CRM and that person can also get an email that you programmed and even a text message that you have programmed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it makes it so user-friendly. Guys, it has never been easier for you to generate a humongous amount of prospects and leads for your business. So there are no excuses for that. If your business is not growing, I can guarantee you that you are leaving money on the table by not investing heavily enough on understanding how to use the power of the Facebook platform. Basically, that\u2019s what the objectives are all about. That\u2019s the first step. After you select the objective, you\u2019re going to have to select your audience. And then after your audience, you\u2019re going to have to select your creative, meaning your message, your copy, your video or your images &#8211; all those things that are inside your business ads manager. But, the first step is selecting your objectives. Once you master that and you understand how to talk to Facebook and select objectives correctly, you\u2019ve taken one step closer towards mastering Facebook ads platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright. So, I hope that you guys like that episode. And, it\u2019s something for you guys to implement right away and see some results because in reality, it\u2019s all about practicality. Go in there and start doing something with this technology now. Time to jump in. I\u2019ll see you guys in the next podcast. \u00a0<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">FACEBOOK <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/es\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hey guys! This is Manuel Suarez here again with you on the Facebook Marketing Ninja newly branded podcast. This is the second one since we officially changed the name of the podcast. I hope that you guys liked it. Haven\u2019t heard any particular feedback about it, or disagreements, or agreements, I would love to. You guys always know that if you want to send me a message I actually read those messages myself at m.me\/manuesuarezdigital.<\/p>","protected":false},"author":7,"featured_media":466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[32],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exploring Facebook Objectives - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/exploring-facebook-objectives\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring Facebook Objectives - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey guys! 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