{"id":456,"date":"2018-09-04T00:00:00","date_gmt":"2018-09-04T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/the-facebook-algorithm-how-it-works\/"},"modified":"2021-03-04T00:51:16","modified_gmt":"2021-03-04T00:51:16","slug":"the-facebook-algorithm-how-it-works","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/the-facebook-algorithm-how-it-works\/","title":{"rendered":"The Facebook Algorithm &#8211; How It Works?"},"content":{"rendered":"<p>In this podcast, I will provide you with a very simple explanation on the Facebook Algorithm and why it is your greatest ally as a Facebook advertiser. If you want to see the video watch on Facebook here: <a href=\"https:\/\/bit.ly\/2x2H1MI\">https:\/\/bit.ly\/2x2H1MI<\/a><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>FACEBOOK <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/The-Facebook-Algorithm---How-It-Works-e1pi7t\" target=\"_blank\" rel=\"noopener noreferrer\"> The Facebook Algorithm &#8211; How It Works?<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/The-Facebook-Algorithm---How-It-Works-e1pi7t\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3>Podcast Transcription<\/h3>\n<p><span style=\"font-weight: 400;\">Hey podcast listeners, thank you for being here. Thank you for taking time to listen to my podcast. I really appreciate it. I do not take you for granted. I know that there\u2019s a lot of content out there for you guys to listen to, absorb, and learn from. So, the fact that you\u2019re here says a lot to me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this podcast, I\u2019m giving you guys a little excerpt of one of the lessons in my course in which I talk about the Facebook Algorithm and how it works. This is an update that I\u2019m doing now to the course as we speak and I think you\u2019re going to like it because I use an analogy that a lot of you guys are going to be able to understand and it\u2019s going to make sense to you why this platform is so powerful and so effective. And, why it\u2019s a better algorithm than anything else out there. So, I hope that you like it. Again, thank you for being here. Thank you for listening and I\u2019m going to jump right into it now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright. In this lesson, I\u2019m going to talk about something that I have to demystify and that is the Facebook Algorithm. The Facebook Algorithm is the most powerful Algorithm ever invented by mankind and let me tell you why. Sure. There may be a battle between Amazon, Google and other platforms that have great algorithms but Facebook trumps them all. There\u2019s a reason for that. An algorithm by definition is a set of rules that determine a particular action once it occurs. Facebook Algorithm was assigned to provide an incredible user experience. For example, the Amazon Algorithm, the Google Algorithm, is based on relevancy meaning that when somebody searches something, they are more likely to get something that they\u2019re looking for. When the results come up, Facebook has a whole different algorithm that hasn\u2019t before been copied. And it is the main reason why Facebook is what it is today and Twitter went to another direction or Snapchat has not been able to make it. The algorithm is the single factor that has made Facebook the 5th biggest market cap on the planet. The algorithm is so smart that it knows exactly what you want and what you don\u2019t want. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this important? Facebook makes money when people stay on the platform. They lose money if people jump off and go to YouTube or go to some other place. Their job is to try to keep people on the platform. Along the way throughout the years, advertisers and brands, they don\u2019t know what they\u2019re talking about, have kept complaining about \u201cFacebook destroyed my organic reach! My business is going to die! Now, I cannot even get to my fans. I paid so much money for my fans. And in reality, they\u2019re not even my fans.\u201d Guys, you\u2019ve got to keep this in mind. Every single move that Facebook has done along the way has been to protect one thing &#8211; user experience. That Facebook Algorithm, that is its number one priority because what happens when people start getting annoyed with content, when they start seeing too many things that they are not interested in, when they start getting spammed, clickbait is going on, or whatever it is that is bothering people, they are going to jump off the platform. And, when that happens, they lose money. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that Facebook Algorithm is a set of rules that find out just like when you go to a restaurant and you basically have a bunch of options. Let\u2019s say that your wife is running late for dinner and she calls you and says, \u201cHoney, can you please order me something from the menu?\u201d And I\u2019m like, \u201cBut baby, what do you want? There\u2019s like 70 different options in here.\u201d And she\u2019s like, \u201cBaby, you know me. Please find something that works for me. You\u2019ve been married to me 14 years.\u201d And I\u2019m like, \u201cOkay, sure.\u201d So, what I\u2019ve got to do now is from all the different history that I\u2019ve had with her, 14 years of experience of going out to dinner, on taking her out to different places, on seeing her interacting the kitchen, I\u2019ve got to think about every single thing that I have encountered with her in the last 14 years and I\u2019ve got to make a decision. Does she like pizza? Hmmm. I don\u2019t think she likes gluten. Oh, how about the soup? No. It\u2019s too creamy. Maybe a salad but it cannot be a bit of red. It has to be like a creamy one. I have to think about all that stuff and make a decision. And when the waiter comes and he says, \u201cAlright. What do you want to order for your wife?\u201d \u201cOkay, I\u2019m going to use my experience.\u201d My user-generated data that I have for my wife of 14 years of experience. That is the simplest way I can explain the Facebook Algorithm. And based on that, I\u2019ll say, \u201cAlright. She\u2019s to have a creamy pumpkin soup that I see right here, you have the soup for the day, and she also wants a salad with caesar dressing and also make sure that you give her a salmon with broccoli on the side.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">She didn\u2019t tell me what to do. She didn\u2019t tell me what to choose. I used my history to decide what to give to her. When she comes into the restaurant and she walks in, she\u2019s like, \u201cBaby, how did you know that I love those pumpkin soups?\u201d \u201cHoney, I got your back. Because in reality, I have so much data about you that I know I couldn\u2019t go wrong.\u201d If I ordered something that she doesn\u2019t like, you know how much show I would get into? She will be like, \u201cWho have you been married to on the last 14 years?\u201d In reality, I have data about her. I have a lot of data about her, I have a lot of data about her. And, I made my decisions based on that interaction that I had with her throughout ages. That is how the Facebook Algorithm works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever since you\u2019ve opened up your account, whether it was 10 years, 15 years ago, they\u2019ve been gathering data about the pages that you like, about the friends that you have, about the posts that you comment on, about the things that you share, about the things that you actually interact with, about the pages that you actually sent messages to, about the websites that you visit, how long you\u2019ve spent on those websites, do you bounce off of websites? Did you actually purchase things or are you a window shopper? Do you tend to buy things online or do you actually don\u2019t? Are you actually just gathering data online or are you actually doing different things? Are you an educator? Are you interested in that? Do you have kids? Do you have animals? Are you into beauty and traveling? You know what I mean? All that data has been gathered by Facebook just like I\u2019ve gathered data on my wife for the last 14 years that now they can use to give us advertisers. How cool is that? Just like for example, if somebody wants to buy my wife a present, nobody in this world is going to be able to give her a better answer than me when it comes to what you should buy my wife. You should buy her diesel sunglasses, you need to buy her a size such and such that she can use to wear on the beach, you will need to buy her something to wear on the weekend as jewelry. I know her better than anybody else. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guys, this is the same exact phenomenon. Facebook knows you better than anybody else. Facebook knows your potential customers more than anybody else. All you are using is the customer data that they have actually given access to to Facebook so you can find these people on social media. So you can put your message in front of the right people and you don\u2019t have to waste your advertising dollar. The Facebook Algorithm is a magical algorithm that makes sure that every single time a person opens up their Facebook, they encounter things that they know they\u2019re going to like consuming. What do you think happens when that occurs? They stay in the platform. And when they stay in the platform, what do you think Facebook can do? They can sell more advertising. They can sell more ads and now make more money. You can see the power of Facebook Algorithm by seeing an incredible meteoric rise of the Facebook\u2019s stock in the stock market. Why? Because they have been able to make so much money because they have kept more people on the platform than anybody else has ever been able to accomplish more than YouTube, more than Snapchat, more than Twitter, more than any other social media platform that all the other guys try to copy the Facebook Algorithm and nobody has been able to figure it out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the Facebook Algorithm equals one thing, and one thing only. That\u2019s what I want you guys to understand because knowing this, you\u2019re going to be able to actually take advantage of its power. It equals user experience. You maybe wondering if you\u2019re new at this. How do you take advantage of that? There\u2019s a lot of technology to it and I\u2019m going to give you some or more information on how to start with Facebook Ads so bear with me. But on the meantime, understand the basics because understanding them are the key to you being able to accomplishing results<\/span> <span style=\"font-weight: 400;\">with its platform. I\u2019ll see you guys on the next lesson.<\/span><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">FACEBOOK <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/es\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hey guys! This is Manuel Suarez here again with you on the Facebook Marketing Ninja newly branded podcast. This is the second one since we officially changed the name of the podcast. I hope that you guys liked it. Haven\u2019t heard any particular feedback about it, or disagreements, or agreements, I would love to. You guys always know that if you want to send me a message I actually read those messages myself at m.me\/manuesuarezdigital.<\/p>","protected":false},"author":7,"featured_media":457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[32],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Facebook Algorithm - How It Works? - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/the-facebook-algorithm-how-it-works\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Facebook Algorithm - How It Works? - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey guys! This is Manuel Suarez here again with you on the Facebook Marketing Ninja newly branded podcast. This is the second one since we officially changed the name of the podcast. I hope that you guys liked it. Haven\u2019t heard any particular feedback about it, or disagreements, or agreements, I would love to. 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