{"id":448,"date":"2018-09-04T00:00:00","date_gmt":"2018-09-04T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/the-most-important-facebook-metric-cost-per-result\/"},"modified":"2021-03-04T00:30:35","modified_gmt":"2021-03-04T00:30:35","slug":"the-most-important-facebook-metric-cost-per-result","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/the-most-important-facebook-metric-cost-per-result\/","title":{"rendered":"The Most Important Facebook Metric: Cost per Result"},"content":{"rendered":"<p><em>I get a bit sidetracked with an important rant and then I dive into the most important Facebook metric you get access to as an advertiser: COST PER RESULT. I also have something special for you guys. I made a Glossary of Ad Terms including the metrics so you can have a full understanding of all these important words that you will run into as a Facebook advertiser. To get access to this document, go to manuelsuarez.com\/metrics to download now.\u00a0<\/em><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>FACEBOOK <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/The-Most-Important-Facebook-Metric-Cost-per-Result-e1lijo\" target=\"_blank\" rel=\"noopener noreferrer\"> The Most Important Facebook Metric: Cost per Result<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/The-Most-Important-Facebook-Metric-Cost-per-Result-e1lijo\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3>Podcast Transcription<\/h3>\n<p><span style=\"font-weight: 400;\">Hope you\u2019re having a fantastic day or night or weekend or whatever the case may be. I know that you guys listen to me in all kinds of different hours. That\u2019s how I listen to my training. Sometimes I listen to the training on the shower. I\u2019ve been doing that for years actually. Shower is such an incredible area of expansion for me because for me, it\u2019s like I get a lot of great ideas while I\u2019m showering while on the bathroom. I hate silence. I hate spaces in where there is no sound. I like to just keep on listening to trainings particularly to just keep on improving myself consistently. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, that\u2019s a great thing about podcast. Ever since podcast became a thing, I started diving into it and learning all over the place and just never stopped since then. I know that maybe some of you guys are like that, too. In the car, in road trips, and before you go to bed, your wife might looking at something, husband might be doing something else and you just start looking to grow. Go a little bit longer, grow a little bit more, get yourself to the next level. That\u2019s what it\u2019s all about. Knowledge, it\u2019s one of the biggest cliches in this planet. Knowledge is power but in reality, it\u2019s so true. That\u2019s what it\u2019s all about, guys. How much do you know and how much energy do you put behind it? How much information you have and how much can you do with that information? That\u2019s what determines the end game. The ones that are winning in life put a good amount of time to learning and equivalent or even more bigger, larger amount of time into implementing what they\u2019ve learned along the way. I\u2019m one of them. I can tell you one thing. You guys have been listening to me for a while. My viewpoint about life, about my accomplishments is like, \u201cAre you serious? I\u2019m just getting started.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would have asked me five years ago what do I dream about maybe incoming by the end of my life having as a gross income for my life and my family household, I would have told you something way less than what I\u2019m incoming right now. And I would tell you that at that moment I would have thought that I was hallucinating and dreaming that that was impossible. And, I\u2019m crazy thinking about those numbers but I\u2019m a dreamer. It\u2019s pretty crazy, right? Like right now, I look at the numbers and what I\u2019m making, my income lines and all the different things that I do, it\u2019s beyond what I\u2019ve ever thought about possible. But that\u2019s the way it is. You keep on excelling, you keep on getting yourself to the next level and it\u2019s an incredible, beautiful process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gary Vaynerchuk who is somebody that I admire a lot that I\u2019ve been listening to him and actually, I\u2019ve connected with him a couple of times. I\u2019m actually on one of his episodes on the Daily V., I come out on his office, spend some time together with him. He talks a lot about how he enjoys the process, not looking forward to an end of the process. Not like I want to be a millionaire. When you\u2019re doing this job, for me, it doesn\u2019t feel like there\u2019s an effort. It doesn\u2019t feel like it\u2019s difficult. Right now, I just got off a 2-hour, guys, I just did a 2-hour, right now, webinar with my staff, only with my staff, particularly my Facebook department to teach them about something incredibly ninja things that I\u2019m learning and improving on along the way myself. Believe it or not, I am still learning more every day and I am more confident today that I know nothing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You would think like, \u201cWait for a second, aren\u2019t you the Facebook ninja?\u201d Well, I am. But in reality, I understand that in order for me to keep on growing, I have to consistently believe that I know nothing yet. The thing that I know with the most confidence in the planet is that I haven\u2019t discovered 95% of my true potential yet of what I can accomplish in life. And, how do I get there? I keep on pushing every single day to get better because I\u2019m a dreamer, I have all these ambitions. Not only that, I love helping people. I love having you guys listening to what I have to talk about and going out there and having mind shifts and implement some of the stuff that we\u2019ve talked about and some of the stuff that we\u2019ve learned. That\u2019s basically what it\u2019s all about. \u00a0I don\u2019t want to just sell products behind the screen. Cool, it produces income. It improves the quality of life. It\u2019s important. But, I\u2019m in it for the long run and I really want to create an impact in this world. So, when you do it that way, you don\u2019t get tired. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guys, you will think like 2 hours of talking, going step by step, teaching my staff about things, ranting nonstop about things and then I would have given up for the day and just start drinking water to hydrate myself and, no! I think about you guys. I wanted to do a podcast today and it was on my schedule. Sometimes, because of the way I am, my schedule is not always kept at 100%. I can tell you for example that the director of my company, my EB who\u2019s the one that administers my schedule and everything, he gets pissed off because he wanted me to do a one hour training and I ended up doing a two hour training and that screws up my entire schedule so right now, I\u2019m here driving back home and I\u2019m recording this podcast in the car with you while I\u2019m talking to you guys because I couldn\u2019t record it in my usual spaces sometimes I like to record. I did my whole Facebook Master\u2019s Course, I don\u2019t know if you guys know about that. Maybe most of you guys do but that Facebook Course, I record it in my studio and there I try to have my set up for the podcast but it doesn\u2019t always happen like that. So, I take advantage of the time driving back and forth to give you guys a content that I know some of you guys are looking forward to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that I have mentioned the Facebook Course, I\u2019ll probably be launching it again in about 3 months. That course has been life changing for a lot of people. People have had incredible changes on it. They are becoming masters in dominating traffic and it\u2019s really opened up a world for them that they didn\u2019t even know it was accessible. If you want to sign up for the next one, you go to manuelsuarez.com\/waitinglist and we\u2019ll be notifying you once it reopens. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that\u2019s a little introductory rant of the day. I\u2019m excited about the future more than ever right now. It\u2019s crazy how people talk about how you get lucky and things are getting better and then you become successful. But I think that luck is one of the biggest lies in this planet because there really isn\u2019t such thing. When it comes to success, I don\u2019t think luck has anything to do with it. Senica, a philosopher had a quote if I\u2019m not mistaken talks about what does luck mean? And it talks about when preparation meets opportunity. So, that is more real. Because, if you work yourself really hard, if you learn, if you consistently apply yourself because you\u2019re not happy with your current condition, then, in reality, you can be presented with an opportunity because of a new connection, a new person that you meet, somebody that can influence your life in some way and maybe offer you something that if you weren\u2019t prepared, you couldn\u2019t take, you couldn\u2019t do. So, in reality, success is so little about luck and so much about implementation, execution, and learning. Consistent application, stop wasting your time and those things that are not helping you in your happiness, in your survival. Happiness basically is really engaging yourself in those activities that make you feel good. For example, for me, working 14 hours a day makes me happy. Well, I\u2019m a happy man. My mom would tell me like, \u201cSon, you\u2019re working too hard.\u201d Of course not! I get upset about having to stop working. I love working. For me, just like for a 12-year old, Xbox is so much fun, and playing Halo or playing this new game that right now has blown it up all over the place. Forgot the name, but there\u2019s this big name that everybody is into. It\u2019s like world domination in this new game that everybody has on their mobile devices, Xbox, playstations, everywhere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you actually love what you do, it doesn\u2019t feel like you\u2019re actually working at all. It\u2019s so much fun to actually just be here talking to you guys knowing that a lot of people are going to be listening to this message and maybe realizing a thing or two and making some changes from that. If you guys are really happy where you are at, if you\u2019re satisfied, if things are rolling, if you like to go, play football in the weekends and you like to go on vacation a lot, you make enough money to be able to meet then you\u2019re fine, right? You don\u2019t have to worry about that. But, if you have a situation in which you\u2019re complaining that you want to accomplish more, that you want to do more, that you have bigger goals and ambitions, then, guys, I want you to realize that there are opportunities out there that you can actually grasp. I\u2019ve been doing that for the last few years and I\u2019m just getting started. Like where I am at today, I can tell you one thing for sure, it\u2019s not even close to where I\u2019m going to be in the next two years. Now, I understand that now because I understand my power, my ability how I help myself and those around me. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, it\u2019s a process of discovery. Like one of the things that I\u2019ve learned also along the way is that every individual, they don\u2019t really fully understand their true ability how much they can actually do and as they actually learn something and apply it, and they say, \u201cWait for a second, I can actually do that, wow! That\u2019s amazing! I didn\u2019t know. I never thought that I had that ability.\u201d And then, you do it. And then you keep on doing it and you keep on getting better. Like would you think that like myself, now, I became an entrepreneur if you guys don\u2019t know my story, I became an entrepreneur really about 4 years ago, you know? Give or take. I wouldn\u2019t have dreamed about having the corporation that I have today. Today, I hired my staff number 40. It has been a viral growth in my agency. And not only that, I have rockstars. I have people that are geniuses that are working with me that I considered them smarter than me in many many different areas. So for me, I am so humbled by the fact that I work so hard and I\u2019ve been able to gather this incredible all star team around me that are helping me accomplish my overall vision for where we want to be. That is on my agency. I help companies get to the next level. We are not really working with starting businesses or small businesses perse. We work with established companies that are investing many thousands of dollars a month in our services. We\u2019re not particularly cheap, necessarily depends on the viewpoint. And they also are ready to invest quite a bit of money on the marketing budget. We\u2019ve just established genius marketing funnels along the way and made them famous. That\u2019s what we do. That\u2019s what I did for my dad, for Dr. Berg, for all these personalities that I work with including some celebrities that I don\u2019t even mention. That\u2019s what I do, I help them position themselves in a way, in whatever they sell, they can actually sell a boat load of it. So, that\u2019s basically how it works. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guys, that was not the intention of my podcast today. But, sometimes people need motivation. I know that I needed along the way. I use a lot of motivation and my motivation is sincere, it comes from my heart. I want you guys to feel how deep in my heart I want you guys to succeed and for me it\u2019s a big passion that you take some of my energy, bring it with you and accomplish some results yourself and see how you can take over the world. I am not thinking that I am better than you. I am just somebody that knows that I can talk to people and I have this ability to influence people and make them see a bigger future for themselves that what they are actually accomplishing because throughout the years, I have fully recognized because I have seen people grow including myself nonstop. I fully recognize that people don\u2019t really understand their full potential. And, as they start developing abilities, they start growing and they start really seeing how much they can accomplish as a marketer, as advertisers, as business owners, as entrepreneurs in general. You can develop the skill of building the business along the way. And, today more than ever, more than anytime in history, building business is real. Why? Because you have the internet which is the greatest miracle that we\u2019ve ever had in history for my opinion, okay? So, in reality, the internet has connected us all up in a way that none of our ancestors ever had access to. So, why not use that to monetize, to accomplish your dreams and create this effect? What does it revolve around? Knowledge! You have to understand how to use the existing channels. Basically, that\u2019s what you have to do. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright. So, wow, it\u2019s been 15 minutes. I know, usually, that\u2019s the length of my podcast. But guys, you could probably sense my excitement and I have a lot of energy that I want to transfer over some of it to you because things, even though you\u2019ve been made to believe that you\u2019re late in the game, this internet world, this ecommerce world, this entrepreneur business world is basically just beginning and I want you guys to try to jump in there and keep on learning and keep on understanding how it works so you can take yourself to the next level as an owner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s talk about something that is a very simple subject and I\u2019ve talked about that before if you\u2019ve listened to my previous podcast. If you haven\u2019t, you should go back and listen to some of them because some of those podcasts are really good and I have some real good golden nuggets in it. But I want to talk about how when you do Facebook Ads which I will love to know from you guys. I know I have a lot of people listening to the podcast. Which of you guys are suffering from analysis paralysis on the subject of Facebook Ads? And which of you guys are actually doing Facebook Ads and Instagram Ads and Messenger Ads and actually running your Messenger channel? Just please let me know. I will love to get some feedback from you &#8211; m.me\/theninjamarketer. Send me a message. Let me now. That goes straight to my Messenger and I read them myself and I can see some of the engagement from you guys in your end. I\u2019m going to also give you guys a freebie today that you can download at the end of the podcast. I\u2019m going to give you a link for you guys to go and download based on what I\u2019m going to be talking about today which is an important thing to understand. Because the Facebook Advertising platform, the monster that it is, there\u2019s a particular way in which it works. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Facebook Advertising product is a product designed to basically reward you if you produce good quality content. And, if you actually work on finding an audience that is interested in your message. If you do those things, and people show interest in your brand, in what you have to communicate about, then, they lower your cost of advertising. So, basically, in short, price is an indicator, your cost of advertising is an indicator of acceptance. Meaning, the lower the cost, the more acceptance you\u2019re getting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re running a video views campaign, meaning that you want to get as many people as possible to watch your video. Then, in that particular example, you can pay \u00a21 per video \u00a0view or you can pay \u00a210 per video view. The lower the cost<\/span> <span style=\"font-weight: 400;\">is, the more people are liking your content, the better the audience is. So, when you\u2019re running different audiences, for example, let\u2019s say you\u2019ve selected five different interests. I\u2019m going after people in the kitchen niche, interested in kitchen, women, females ages 44-59 interested in the kitchen. And I select five different interests. I don\u2019t know, let\u2019s say Rachael Ray, Martha Stewart, I can do Bed Bath &amp; Beyond, I can select people interested in the subject of cooking, health, etc. So, those are interests that are available in the Facebook world. You can select those audiences in case you didn\u2019t know that. When you are selecting your audience, who do you want to show your ad to? Those are the things that you can select. You can select based on their data &#8211; data that Facebook has accumulated for years on their platform with their users, okay? So, what you can do is you can go ahead and run the same video, the same image, or the same set of images or videos and run them to five different audiences. And this is a pro tip right here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me give you another pro tip. If you know how to use the Ads Manager, that\u2019s what they call the Ad Set Level. There are campaigns which is basically where you select your objective. Ad Set which is basically where you select your audience. And Ad, which is basically where you select your creative, your videos, your images, etc. So, where do you do all these if you guys are new at Facebook? Well, you set up your Ads Manager on business.facebook.com, okay? That\u2019s where you set it all up. That\u2019s where Facebook wants you to run your ads on Facebook, okay?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So, at the Ad Set Level, you have an option to select different audiences and you can select as many as you want. You can test fifty audiences, different ones. And, here\u2019s a pro tip. If you select Martha Stewart as an audience, make sure you\u00a0exclude the other audiences that you are testing. Because, if you don\u2019t exclude the other ones, something that\u2019s called overlapping will happen. Meaning that the audiences are going to be mixed in one with the other because some people that like Martha Stewart also like Rachael Ray. So, you are going to be targeting them in both audiences, and you\u2019re going to be competing against yourself for a spot. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope that it\u2019s not over your head. I\u2019m trying to keep it simple. If it is, you should go back to the podcast that we\u2019ve covered and then make sure you follow me on my Facebook Page and see some more videos. And then, maybe ask me questions if you\u2019re lost. Ask me questions and we\u2019ll try to reach back and provide you with more details. And then, eventually, please join my course which is going to take you step by step, right? That\u2019s something that you\u2019re interested in taking over which I think you are. If you\u2019re listening to me here, you\u2019re definitely interested in being able to dominate, master, understand the most important media organization in this planet. This is by far the greatest media organization ever existed in this planet. No CNN, MBC, 98.7, Us Weekly, no communication outlet has ever had more reach and more control over an audience than Facebook. 77% of an adult population use it in the United States alone. The numbers are insane. So, I would say that it\u2019s a smart decision for you to learn how to use it even if you\u2019re not a Facebook user yourself like my dad. He hates using Facebook. He doesn\u2019t use it and he\u2019s a Facebook star himself because he knows its power, okay? So, don\u2019t be romantic about that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, that was a pro tip. You can exclude one audience that you\u2019re selecting from the other ones so they don\u2019t overlap. So, that\u2019s basically how you build an audience now that you can test out one video or one image with five different audiences and find out who the winner is. Now, how do you know? What is your biggest indicator to find out who your winner is? Guys, cost is your \u00a0number one indicator. If you selected as a result that you\u2019re looking for video views, then, the lower the cost, the better the audience. If you selected Lead Generation, well, the lower the cost, the better the audience. It is as simple as that. There\u2019s a bunch of other metrics &#8211; hundreds of different metrics that you might not need to pay attention to. Some of them are important. For example, if you talk about the relevancy score, that\u2019s an important one. Why? Because, 1 &#8211; 10 is a score, the higher the score, it means that the more acceptance the public is having over your ads. The more acceptance, the lower the cost. So, it goes back to the same subject. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frequency &#8211; that\u2019s another metric. That\u2019s important. Why? Because when the frequency hits 3, 4, 5, 6, 7, it means that your same ad was shown to the same person on average, the same people about 3, 4, 5, 6, 7 times. So, there\u2019s a bunch of other important metrics like 10-second video watchers, 25% video watchers, 75% video watchers, website clicks and countless other more metrics. But, I want you to focus on one thing at a time, okay? And, when you\u2019re trying to find out who your winning audience is, I want you to focus on your cost per result as a first step. Meaning, how much are you paying for that result? And, if you\u2019re testing out 10 audiences, who is your winner? Who do you need to scale? The one that was the cheapest. If you have 2 or 3 of them that are cheap, well, you run with those and you turn off the other ones and you scale in that weight based on your cost per result. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what do we got? Price is an indicator of the creative acceptance and also, the correct audience. If you have a very skyrocketing price, then, it means that your creative &#8211; your videos, your images, your copy &#8211; is not being well received. Also, it could also mean that your audience is way off. You are marketing a men\u2019s beard oil to females. That\u2019s going to be a collapse in your marketing strategy. So, you have to understand that you have to target the right people in order to go and create the effect that you\u2019re looking to create. Okay. So, metrics that are important, the number one that you need to focus on is the cost per result. And that could be, if you\u2019re asking for messages, that is a cost to receive a message. If you\u2019re asking for video views, the cost for video view. If you\u2019re asking for leads, it goes without saying, right? If you\u2019re asking for conversions, well, what is the cost per conversion? For purchase, what is the cost per purchase? And, again guys, this is an entire world, so I want you to take it step by step. I don\u2019t know exactly where you are at. If you are a little bit more advanced, then, you understand all these things about purchase conversions and all those things. But, I was in your shoes at some point. I got to a point in which I got good at it. But, when I began, I didn\u2019t know anything about Facebook. Nothing. I started from scratch. I didn\u2019t have any marketing certificates hanging on my wall. I learned with blood, sweat and tears to understand how the platform works and how to get the most out of it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright, guys. So, I hope that that was a good content. We are 26 mins in now and I would love to hear from you guys. One thing that I want you to have is, you know that I\u2019m working hard on creating valuable things for you guys so you guys can actually use them based on what I\u2019m talking about. If you go to my website which is, I\u2019m going to give you this direct link manuelsuarez.com\/metrics. I\u2019m also going to put it at the bottom. I\u2019m going to give you a document. I\u2019m going to send it to you on your email and on your Messenger that you can download, print it, whatever you want so you can look at the different metrics, what they mean and what importance do they have, and, how I recommend them, and how we used them, okay? So you get more data about that and then start getting more of an understanding about what those things really mean and how you can utilize them to increase, improve and scale your Facebook Ads results. And, if you failed many times on Facebook guys, trust me, I did that too. Facebook is not a game that you try for a couple of months and then you quit. Facebook, you\u2019ve got to keep on trying nonstop until you actually make it. It is my belief that failure is something that one decides. It\u2019s not something that really happens. What really does happen is people stop persisting and they give up. And you guys know if you look at every single professional, if you ask them how did they get there, how did they get to become professionals, it was hard work, a lot of dedication, a lot of mistakes along the way, trial and error and a lot of persistence along the way. Every single professional at some points of their lives, they were a beginner. They didn\u2019t get born with those abilities. So, you grow into them and you improve and along the way you get stronger and I want you guys to keep on growing in this particular area that I can provide value to you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alright. So, thank you for listening. Thank you for being here. Send me a message. Again, m.me\/theninjamarketer. Download the freebie at manuelsuarez.com\/metrics. Alright. See you on the next podcast guys.<\/span><br \/>\n&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">FACEBOOK <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/es\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hey guys! This is Manuel Suarez here again with you on the Facebook Marketing Ninja newly branded podcast. This is the second one since we officially changed the name of the podcast. I hope that you guys liked it. Haven\u2019t heard any particular feedback about it, or disagreements, or agreements, I would love to. You guys always know that if you want to send me a message I actually read those messages myself at m.me\/manuesuarezdigital.<\/p>","protected":false},"author":7,"featured_media":449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[32],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Important Facebook Metric: Cost per Result - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/the-most-important-facebook-metric-cost-per-result\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Important Facebook Metric: Cost per Result - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey guys! This is Manuel Suarez here again with you on the Facebook Marketing Ninja newly branded podcast. This is the second one since we officially changed the name of the podcast. I hope that you guys liked it. Haven\u2019t heard any particular feedback about it, or disagreements, or agreements, I would love to. 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