{"id":4204,"date":"2020-04-30T14:36:41","date_gmt":"2020-04-30T14:36:41","guid":{"rendered":"https:\/\/agmagency.com\/?p=4204"},"modified":"2025-09-25T19:55:56","modified_gmt":"2025-09-25T19:55:56","slug":"facebook-marketing-12-reasons","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/facebook-marketing-12-razones\/","title":{"rendered":"MARKETING POR FACEBOOK:12 RAZONES POR LAS CUALES DEBE EMPEZAR AHORA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2021\/01\/AGM-NINJALAB-BANNER-2-V1-1-1.gif&#8221; title_text=&#8221;AGM NINJALAB BANNER 2 V1-1 (1)&#8221; url=&#8221;https:\/\/www.agmninjalab.com\/?utm_source=agmwebsite&#038;utm_medium=bannerv2&#038;utm_campaign=agmblog&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.6&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I think we both know why you\u2019re here.<\/p>\n<p><span style=\"font-weight: 400;\">Your previous advertisement platform didn\u2019t work or it failed to provide your desired results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same cause forced me to search for something else more effective many years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve been stuck on, even super obsessed with Facebook Marketing for quite some time now. And for good reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact is that I was able to generate 180 million dollars in product <a href=\"https:\/\/www.agmninjalab.com\/e-comm-essentials-sp\">sales<\/a> in just a short 5 years period! All because of the Facebook marketing knowledge I\u2019ve obtained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that qualification out of the way let me share with you 12 reasons you start using Facebook marketing now in your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>1. 96% of US Citizens have Cell Phones<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7447 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/1-96.png\" alt=\"chain of people's head\" width=\"538\" height=\"301\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOkay great! What does that mean for me?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the USA alone 96% of Americans have mobile devices (<\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pew Research Center<\/span><\/a><span style=\"font-weight: 400;\">). Not to mention the 3.6 billion people around the globe who now estimated to be carrying smartphones (<\/span><a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">bankmycell<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study done in 2018, by <\/span><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\"><span style=\"font-weight: 400;\">OuterBox<\/span><\/a><span style=\"font-weight: 400;\">, showed that 79% of smartphone users also made purchases online using their mobile phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reaching people on their mobile devices, which Facebook makes easy for you, as well as on their desktops and laptops and become omnipresent to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a sea of people out there constantly consuming content and looking for valuable information and it\u2019s your job to put your message in front of them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>2. Facebook Advertising Just Got Started<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You know\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I could go back in time, let\u2019s say to 2002 when Google Ads just started, I would definitely invest every single penny that I can find into their advertising platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-7448 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/2-every-single-penny.png\" alt=\"quote card about every single penny\" width=\"500\" height=\"376\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because they were the giant of advertising until around 2010.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is now that giant of advertising. They have figured out how to ride the opportunity wave with their ability to help you reach your EXACT AUDIENCE whenever and wherever they are. They are becoming the new Google!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>3. Unbelievably Affordable<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since it just got started, it\u2019s still cheap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that with as little as $2 you could buy a thousand views, known as cost per thousand (CPM), for your content? That gives your valuable content a tremendous <a href=\"https:\/\/www.agmninjalab.com\/social-media-branding-sp\">branding effect<\/a>.\u00a0 This is why I say that using Facebook to market your business can allow you to brand yourself the way a big business would, but at only a fraction of the cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-7449 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/3-unbelievably-affordable.png\" alt=\"group of people\" width=\"488\" height=\"274\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1><b>4. Content Distribution<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have valuable content to share, but if no one sees your helpful content what good is it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was the case with my father before I helped him grow his business. He\u2019s was really good at providing content, although he seemed to be stuck on the small island of Puerto Rico. He used traditional advertising techniques such as T.V., radio, print, and emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results? Over an 18 year period, he accumulated 700,000 email subscribers. That\u2019s a pretty amount of subscribers, but over 18 years? That\u2019s not so great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, with my help, in 3 short years using the Facebook advertising platform, my father\u2019s business exploded in revenue and is now in at least 8 different countries. He has almost 1.2 millions subscribers in <\/span><a href=\"https:\/\/m.me\/MetabolismoTV\"><span style=\"font-weight: 400;\">Messenger<\/span><\/a><span style=\"font-weight: 400;\"> and 2.48 million subscribers on <\/span><a href=\"https:\/\/www.youtube.com\/user\/MetabolismoTV\"><span style=\"font-weight: 400;\">Youtube<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7450 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/4-content-distribution.png\" alt=\"cartooned people with megaphone\" width=\"563\" height=\"290\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re looking for a simple and cost-effective way to distribute your content, Facebook advertising does quite well in that department.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>5. Unique Profile<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let me explain what I mean by unique profiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a computer in the living room of your house that is accessible by everyone, even kids and guests, and you\u2019re signed in to a Gmail account that they are borrowing it to watch videos or to search for things, <\/span><b>the user data will be totally random and skewed.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I honestly believe that search engines such as Gmail and Youtube can\u2019t provide business owners and marketers like us with the unique user demographics we need to pinpoint our <a href=\"https:\/\/www.agmninjalab.com\/facebook-targeting-basics-sp\">target audiences.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7451 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/5-unique-profile.png\" alt=\"guy sitting in front of a computer\" width=\"546\" height=\"310\" style=\"font-size: 16px; background-color: #ffffff;\" \/><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, the information on Facebook is the <\/span><i><span style=\"font-weight: 400;\">USER\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> data, \u2018coz who shares Facebook passwords? I sure don\u2019t, not even with my wife.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s information about people\u2019s interests is based on the user\u2019s own individual likes and interests. So, the audiences you chose based on those likes and interests are certainly a match!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>6. Retargeting<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7452 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/6-retargeting.png\" alt=\"people silhouette with text \" width=\"501\" height=\"286\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you have found your perfect audience that converts. People that are really passionate about your content and the nature of your products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Facebook can find you similar audiences to those you had such success with by creating lookalike audiences based on&#8230;you guessed it. The likes and interests of your current audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you starting to see why I love this advertising platform so much?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>7. Facebook and Instagram<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In 2010, a new social network came along and started stealing attention away from Facebook. Enter Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why in 2012, Facebook made Instagram an offer they couldn\u2019t refuse. Facebook offered to buy this new company for $1 billion and they took it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, since then Instagram has grown over 102x bigger than that! It\u2019s now worth <\/span><b>ALMOST $102 BILLION<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/mediakix.com\/blog\/how-much-is-instagram-worth-market-cap\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mediakix<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now the 2 social media juggernauts work together like peanut butter and jelly. Once you get inside the Facebook business manager you can run campaigns on both Facebook and Instagram from the single dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook<\/a> and Instagram campaigns can use the same photos and videos across both platforms with only slight if any, alterations. Or you can run unique creatives for each.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re ready to use <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook<\/a> and Instagram ads together, either add Instagram to an existing campaign by editing the ad set&#8217;s Placement settings or set up a new campaign across both platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7453 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/7-in-one-single-place.png\" alt=\"Facebook and Instagram icon\" width=\"515\" height=\"289\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1><b>8. Facebook has Messenger<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At first, it\u2019s hard to imagine why Facebook separated its messaging platform and turned it into a different app, the Messenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, I can confidently say that this was a smart decision. Messenger alone has created billions of dollars for Facebook in a small amount of time. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7454 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/8-facebook-has-messenger.png\" alt=\"group of people and messenger icon\" width=\"506\" height=\"405\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because with the help of software like <a href=\"https:\/\/www.agmninjalab.com\/bot-building-101-sp\">ManyChat<\/a>, Messenger gives you a bot with a human element. One that can pull <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">leads<\/a>, gather data and build relationships. For more information on Messenger and <a href=\"https:\/\/www.agmninjalab.com\/bot-building-101-sp\">ManyChat<\/a>,<\/span><a href=\"https:\/\/manuelsuarez.com\/5-tips-to-use-manychat\/\"><span style=\"font-weight: 400;\"> you can read a separate <\/span><b>blog <\/b><span style=\"font-weight: 400;\">about them that here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>9. Traffic, traffic, traffic<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7455 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/9-traffic.png\" alt=\"Facebook, Instagram, Messenger icon with number of billion users\" width=\"481\" height=\"271\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a total of 4 billion users within your reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost half the Earth\u2019s population. <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook <\/a>and its family of apps dominate the online world. Who knows, maybe in the next few years, almost a hundred percent of the population will have it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s stopping you from using the advertising platform that will soon rule the world? Lack of skills or knowledge? I can help you with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the combination of this massive traffic and conversion techniques I share in this <\/span><a href=\"https:\/\/manuelsuarez.com\/facebook-marketing-objectives\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll be well on your way to online success for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>10. The Branding Effect<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is a superabundance<\/span> <span style=\"font-weight: 400;\">of people using the Facebook platform daily, almost 200 million in the USA alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7456 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/10-the-branding-effect.png\" alt=\"girl lying down holding a phone with \" width=\"484\" height=\"272\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine if they see your product on a regular basis.\u00a0 That could create a tremendous <a href=\"https:\/\/www.agmninjalab.com\/social-media-branding-sp\">branding effect<\/a>. How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless if they need your product or service now or later, the <a href=\"https:\/\/www.agmninjalab.com\/social-media-branding-sp\">branding effect<\/a> helps get you and your business stuck people\u2019s minds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way this can happen is by using techniques like ad <a href=\"https:\/\/www.agmninjalab.com\/audience-building-fundamentals-sp\">retargeting<\/a>. Sooner or later when they have a problem and your product is the solution, if you\u2019ve stayed top of mind through advertising and nurturing your chances of being the goto choice are pretty good.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>11. Helps You Provide Value<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Successful Facebook marketers don\u2019t focus on sell, sell, and sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They concentrate on how their product will make a difference and create an impact on the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if that\u2019s your main goal too, <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook<\/a> marketing is for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7457 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/11-helps-you-provide-value.png\" alt=\"girl holding a small bottle of capsules\" width=\"488\" height=\"277\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the simplest ways I provide a positive impact on the world is by delivering free education in the form of tips, surveys, and quizzes on Messenger. Why do I rely on Messenger so much? Check out reason #12.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>12. High Open Rates<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Messenger often sees open rates of around 90%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t you agree that\u2019s pretty good?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this pandemic going on, people are settled in at home, and browsing social media has become the national pastime. Even without the current viral challenge, whenever there\u2019s a Messenger notification people tend to open it up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These high open rates make your nurture communications much more effective than plain email that can only boost an average open rate of around 15%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There you have it, 12 reasons you should start using <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook<\/a> to market your business now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tell me in the comment section below which of these 12 reasons makes you want to start using <a href=\"https:\/\/www.agmninjalab.com\/facebook-lead-generation-sp\">Facebook<\/a> to market your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-7458 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/12-high-open-rates.png\" alt=\"cartooned tablet computer sending out colorful mails\" width=\"479\" height=\"301\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">See you next time.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think we both know why you\u2019re here. Your previous advertisement platform didn\u2019t work or it failed to provide your desired results. The same cause forced me to search for something else more effective many years ago. I\u2019ve been stuck on, even super obsessed with Facebook Marketing for quite some time now. And for good [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">I think we both know why you\u2019re here.<\/span><\/p><p><span style=\"font-weight: 400;\">Your previous advertisement platform didn\u2019t work or it failed to provide your desired results.<\/span><\/p><p><span style=\"font-weight: 400;\">The same cause forced me to search for something else more effective many years ago.<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019ve been stuck on, even super obsessed with Facebook Marketing for quite some time now. And for good reason.<\/span><\/p><p><span style=\"font-weight: 400;\">The fact is that I was able to generate 180 million dollars in product sales in just a short 5 years period! All because of the Facebook marketing knowledge I\u2019ve obtained.<\/span><\/p><p><span style=\"font-weight: 400;\">With that qualification out of the way let me share with you 12 reasons you start using Facebook marketing now in your business.<\/span><\/p><p>\u00a0<\/p><h1><b>1. 96% of US Citizens have Cell Phones<\/b><\/h1><p>\u00a0<\/p><p><img class=\"wp-image-7447  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/1-96.png\" alt=\"chain of people's head\" width=\"396\" height=\"221\" \/><\/p><p><span style=\"font-weight: 400;\">\u201cOkay great! What does that mean for me?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">In the USA alone 96% of Americans have mobile devices (<\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pew Research Center<\/span><\/a><span style=\"font-weight: 400;\">). Not to mention the 3.6 billion people around the globe who now estimated to be carrying smartphones (<\/span><a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">bankmycell<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">A study done in 2018, by <\/span><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\"><span style=\"font-weight: 400;\">OuterBox<\/span><\/a><span style=\"font-weight: 400;\">, showed that 79% of smartphone users also made purchases online using their mobile phones.<\/span><\/p><p><span style=\"font-weight: 400;\">By reaching people on their mobile devices, which Facebook makes easy for you, as well as on their desktops and laptops and become omnipresent to your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">There is a sea of people out there constantly consuming content and looking for valuable information and it\u2019s your job to put your message in front of them.<\/span><\/p><p>\u00a0<\/p><h1><b>2. Facebook Advertising Just Got Started<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You know\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">If I could go back in time, let\u2019s say to 2002 when Google Ads just started, I would definitely invest every single penny that I can find into their advertising platform.\u00a0<\/span><\/p><p><img class=\"wp-image-7448  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/2-every-single-penny.png\" alt=\"quote card about every single penny\" width=\"398\" height=\"299\" \/><\/p><p><span style=\"font-weight: 400;\">Why? Because they were the giant of advertising until around 2010.<\/span><\/p><p><span style=\"font-weight: 400;\">Facebook is now that giant of advertising. They have figured out how to ride the opportunity wave with their ability to help you reach your EXACT AUDIENCE whenever and wherever they are. They are becoming the new Google!<\/span><\/p><p>\u00a0<\/p><h1><b>3. Unbelievably Affordable<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Since it just got started, it\u2019s still cheap.<\/span><\/p><p><span style=\"font-weight: 400;\">Did you know that with as little as $2 you could buy a thousand views, known as cost per thousand (CPM), for your content? That gives your valuable content a tremendous branding effect.\u00a0 This is why I say that using Facebook to market your business can allow you to brand yourself the way a big business would, but at only a fraction of the cost.<\/span><\/p><p><img class=\"wp-image-7449  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/3-unbelievably-affordable.png\" alt=\"group of people\" width=\"397\" height=\"223\" \/><\/p><p>\u00a0<\/p><h1><b>4. Content Distribution<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">You have valuable content to share, but if no one sees your helpful content what good is it?<\/span><\/p><p><span style=\"font-weight: 400;\">That was the case with my father before I helped him grow his business. He\u2019s was really good at providing content, although he seemed to be stuck on the small island of Puerto Rico. He used traditional advertising techniques such as T.V., radio, print, and emails.<\/span><\/p><p><span style=\"font-weight: 400;\">The results? Over an 18 year period, he accumulated 700,000 email subscribers. That\u2019s a pretty amount of subscribers, but over 18 years? That\u2019s not so great.<\/span><\/p><p><span style=\"font-weight: 400;\">But, with my help, in 3 short years using the Facebook advertising platform, my father\u2019s business exploded in revenue and is now in at least 8 different countries. He has almost 1.2 millions subscribers in <\/span><a href=\"https:\/\/m.me\/MetabolismoTV\"><span style=\"font-weight: 400;\">Messenger<\/span><\/a><span style=\"font-weight: 400;\"> and 2.48 million subscribers on <\/span><a href=\"https:\/\/www.youtube.com\/user\/MetabolismoTV\"><span style=\"font-weight: 400;\">Youtube<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p><p><img class=\"wp-image-7450  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/4-content-distribution.png\" alt=\"cartooned people with megaphone\" width=\"396\" height=\"204\" \/><\/p><p><span style=\"font-weight: 400;\">So if you\u2019re looking for a simple and cost-effective way to distribute your content, Facebook advertising does quite well in that department.<\/span><\/p><p>\u00a0<\/p><h1><b>5. Unique Profile<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Let me explain what I mean by unique profiles.<\/span><\/p><p><span style=\"font-weight: 400;\">If you have a computer in the living room of your house that is accessible by everyone, even kids and guests, and you\u2019re signed in to a Gmail account that they are borrowing it to watch videos or to search for things, <\/span><b>the user data will be totally random and skewed.<\/b><\/p><p><span style=\"font-weight: 400;\">I honestly believe that search engines such as Gmail and Youtube can\u2019t provide business owners and marketers like us with the unique user demographics we need to pinpoint our target audiences.<\/span><\/p><p><img class=\"wp-image-7451  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/5-unique-profile.png\" alt=\"guy sitting in front of a computer\" width=\"396\" height=\"225\" \/><\/p><p><span style=\"font-weight: 400;\">In contrast, the information on Facebook is the <\/span><i><span style=\"font-weight: 400;\">USER\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> data, \u2018coz who shares Facebook passwords? I sure don\u2019t, not even with my wife.<\/span><\/p><p><span style=\"font-weight: 400;\">Facebook\u2019s information about people\u2019s interests is based on the user\u2019s own individual likes and interests. So, the audiences you chose based on those likes and interests are certainly a match!<\/span><\/p><p>\u00a0<\/p><h1><b>6. Retargeting<\/b><\/h1><p>\u00a0<\/p><p><img class=\"wp-image-7452  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/6-retargeting.png\" alt=\"people silhouette with text \" width=\"401\" height=\"229\" \/><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say you have found your perfect audience that converts. People that are really passionate about your content and the nature of your products and services.<\/span><\/p><p><span style=\"font-weight: 400;\">Well, Facebook can find you similar audiences to those you had such success with by creating lookalike audiences based on...you guessed it. The likes and interests of your current audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Are you starting to see why I love this advertising platform so much?<\/span><\/p><p>\u00a0<\/p><h1><b>7. Facebook and Instagram<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In 2010, a new social network came along and started stealing attention away from Facebook. Enter Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why in 2012, Facebook made Instagram an offer they couldn\u2019t refuse. Facebook offered to buy this new company for $1 billion and they took it.<\/span><\/p><p><span style=\"font-weight: 400;\">But, since then Instagram has grown over 102x bigger than that! It\u2019s now worth <\/span><b>ALMOST $102 BILLION<\/b><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/mediakix.com\/blog\/how-much-is-instagram-worth-market-cap\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mediakix<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Now the 2 social media juggernauts work together like peanut butter and jelly. Once you get inside the Facebook business manager you can run campaigns on both Facebook and Instagram from the single dashboard.<\/span><\/p><p><span style=\"font-weight: 400;\">Facebook and Instagram campaigns can use the same photos and videos across both platforms with only slight if any, alterations. Or you can run unique creatives for each.<\/span><\/p><p><span style=\"font-weight: 400;\">When you're ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set's Placement settings or set up a new campaign across both platforms.<\/span><\/p><p><img class=\"wp-image-7453  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/7-in-one-single-place.png\" alt=\"Facebook and Instagram icon\" width=\"435\" height=\"244\" \/><\/p><p>\u00a0<\/p><h1><b>8. Facebook has Messenger<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">At first, it\u2019s hard to imagine why Facebook separated its messaging platform and turned it into a different app, the Messenger.<\/span><\/p><p><span style=\"font-weight: 400;\">But, I can confidently say that this was a smart decision. Messenger alone has created billions of dollars for Facebook in a small amount of time. Why?<\/span><\/p><p><img class=\"wp-image-7454  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/8-facebook-has-messenger.png\" alt=\"group of people and messenger icon\" width=\"397\" height=\"318\" \/><\/p><p><span style=\"font-weight: 400;\">Because with the help of software like ManyChat, Messenger gives you a bot with a human element. One that can pull leads, gather data and build relationships. For more information on Messenger and ManyChat,<\/span><a href=\"https:\/\/manuelsuarez.com\/5-tips-to-use-manychat\/\"><span style=\"font-weight: 400;\"> you can read a separate <\/span><b>blog <\/b><span style=\"font-weight: 400;\">about them that here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><h1><b>9. Traffic, traffic, traffic<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\"><img class=\"wp-image-7455  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/9-traffic.png\" alt=\"Facebook, Instagram, Messenger icon with number of billion users\" width=\"392\" height=\"221\" \/><\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s a total of 4 billion users within your reach.<\/span><\/p><p><span style=\"font-weight: 400;\">Almost half the Earth\u2019s population. Facebook and its family of apps dominate the online world. Who knows, maybe in the next few years, almost a hundred percent of the population will have it.<\/span><\/p><p><span style=\"font-weight: 400;\">So what\u2019s stopping you from using the advertising platform that will soon rule the world? Lack of skills or knowledge? I can help you with that.<\/span><\/p><p><span style=\"font-weight: 400;\">With the combination of this massive traffic and conversion techniques I share in this <\/span><a href=\"https:\/\/manuelsuarez.com\/facebook-marketing-objectives\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll be well on your way to online success for your business.<\/span><\/p><p>\u00a0<\/p><h1><b>10. The Branding Effect<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">There is a superabundance<\/span> <span style=\"font-weight: 400;\">of people using the Facebook platform daily, almost 200 million in the USA alone.\u00a0<\/span><\/p><p><img class=\"wp-image-7456  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/10-the-branding-effect.png\" alt=\"girl lying down holding a phone with \" width=\"397\" height=\"223\" \/><\/p><p><span style=\"font-weight: 400;\">Imagine if they see your product on a regular basis.\u00a0 That could create a tremendous branding effect. How?<\/span><\/p><p><span style=\"font-weight: 400;\">Regardless if they need your product or service now or later, the branding effect helps get you and your business stuck people\u2019s minds.<\/span><\/p><p><span style=\"font-weight: 400;\">One way this can happen is by using techniques like ad retargeting. Sooner or later when they have a problem and your product is the solution, if you\u2019ve stayed top of mind through advertising and nurturing your chances of being the goto choice are pretty good.<\/span><\/p><p>\u00a0<\/p><h1><b>11. Helps You Provide Value<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Successful Facebook marketers don\u2019t focus on sell, sell, and sell.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">They concentrate on how their product will make a difference and create an impact on the world.<\/span><\/p><p><span style=\"font-weight: 400;\">So, if that\u2019s your main goal too, Facebook marketing is for you.<\/span><\/p><p><img class=\"wp-image-7457  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/11-helps-you-provide-value.png\" alt=\"girl holding a small bottle of capsules\" width=\"398\" height=\"226\" \/><\/p><p><span style=\"font-weight: 400;\">One of the simplest ways I provide a positive impact on the world is by delivering free education in the form of tips, surveys, and quizzes on Messenger. Why do I rely on Messenger so much? Check out reason #12.\u00a0<\/span><\/p><p>\u00a0<\/p><h1><b>12. High Open Rates<\/b><\/h1><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Messenger often sees open rates of around 90%.<\/span><\/p><p><span style=\"font-weight: 400;\">Wouldn\u2019t you agree that\u2019s pretty good?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this pandemic going on, people are settled in at home, and browsing social media has become the national pastime. Even without the current viral challenge, whenever there\u2019s a Messenger notification people tend to open it up.<\/span><\/p><p><span style=\"font-weight: 400;\">These high open rates make your nurture communications much more effective than plain email that can only boost an average open rate of around 15%.<\/span><\/p><p><span style=\"font-weight: 400;\">There you have it, 12 reasons you should start using Facebook to market your business now.<\/span><\/p><p><span style=\"font-weight: 400;\">Tell me in the comment section below which of these 12 reasons makes you want to start using Facebook to market your business?<\/span><\/p><p><img class=\"wp-image-7458  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/04\/12-high-open-rates.png\" alt=\"cartooned tablet computer sending out colorful mails\" width=\"395\" height=\"248\" \/><\/p><p><span style=\"font-weight: 400;\">See you next time.\u00a0<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[48,32,116,115,49,118,51,117],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-content-distribution","tag-facebook","tag-facebook-advertising","tag-facebook-marketing","tag-instagram","tag-messenger","tag-retargeting","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Marketing:12 Reasons You Need to Start NOW - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/facebook-marketing-12-razones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Marketing:12 Reasons You Need to Start NOW - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"I think we both know why you\u2019re here. Your previous advertisement platform didn\u2019t work or it failed to provide your desired results. The same cause forced me to search for something else more effective many years ago. I\u2019ve been stuck on, even super obsessed with Facebook Marketing for quite some time now. 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Your previous advertisement platform didn\u2019t work or it failed to provide your desired results. The same cause forced me to search for something else more effective many years ago. I\u2019ve been stuck on, even super obsessed with Facebook Marketing for quite some time now. 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