{"id":389,"date":"2018-07-11T00:00:00","date_gmt":"2018-07-11T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/the-most-important-factor-in-facebook-marketing\/"},"modified":"2021-05-06T15:25:42","modified_gmt":"2021-05-06T15:25:42","slug":"the-most-important-factor-in-facebook-marketing-1","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/the-most-important-factor-in-facebook-marketing-1\/","title":{"rendered":"The Most Important Factor in Facebook Marketing"},"content":{"rendered":"

En este post hablar\u00e9 del factor m\u00e1s importante en el que debes pensar como anunciante de Facebook: encontrar a tu AUDIENCIA.<\/p>\n

Y seguir\u00e1s oy\u00e9ndome hablar de esto durante la ETERNIDAD. \u00bfPor qu\u00e9? Porque s\u00f3lo la ignorancia de este factor es responsable de m\u00e1s fracasos, en cualquier tipo de marketing, que cualquier otra cosa. Este es el CAMPE\u00d3N indiscutible. La mayor parte de tus d\u00f3lares de publicidad, al principio de tu esfuerzo publicitario en Facebook, se gastar\u00e1 en encontrar una audiencia que puedas escalar.<\/p>\n

As\u00ed que una palabra de advertencia: NO seas rom\u00e1ntico con tu audiencia, tu producto, tus anuncios o cualquier otra cosa. Tras muchos a\u00f1os de experiencia en el sector, y de uno de mis mentores, Gary Vaynerchuck, aprend\u00ed lo siguiente: El mercado es el mercado. T\u00fa no haces el mercado, el mercado existe y tienes que descubrir lo que le gusta y lo que no, el precio que est\u00e1 dispuesto a pagar y lo que no.<\/p>\n

\n

EL MERCADO ES EL MERCADO. T\u00da NO HACES EL MERCADO, EL MERCADO EXISTE Y T\u00da TIENES QUE DESCUBRIR LO QUE LE GUSTA Y LO QUE NO, EL PRECIO QUE EST\u00c1 DISPUESTO A PAGAR Y EL QUE NO.<\/em><\/h4>\n<\/blockquote>\n

El dicho \"Los n\u00fameros no mienten\" es totalmente aplicable al mundo de la publicidad en Facebook. No importa lo incre\u00edbles que sean tus creativos (anuncios), y no importa tu opini\u00f3n sobre la calidad de tus productos... el mercado decidir\u00e1 si lo acepta o lo rechaza.<\/p>\n

Si tienes una creatividad decente (im\u00e1genes, fotos, v\u00eddeos, art\u00edculos), entonces todo lo que tienes que hacer es trabajar duro para encontrar la audiencia a la que tu producto o servicio aportar\u00e1 valor, y cuyos puntos de dolor resolver\u00e1.<\/p>\n

 <\/p>\n

DEFINIENDO A SU CLIENTE IDEAL:<\/h2>\n

Ahora perm\u00edtame definir algo m\u00e1s: un AVATAR del cliente:<\/p>\n

Un avatar de cliente, tambi\u00e9n llamado \"Buyer Persona\", es una persona que se beneficiar\u00eda potencialmente de sus productos o servicios. Esta persona tiene una demograf\u00eda, un nivel de ingresos y unos intereses espec\u00edficos. Hay un segmento de la poblaci\u00f3n que encaja en este molde que podr\u00e1 utilizar para escalar sus anuncios una vez que los encuentre.<\/p>\n

 <\/p>\n

<\/p>\n

Para comercializar correctamente un producto o servicio, lo primero que debe hacer es tener claro qui\u00e9n es su cliente ideal (Avatar), d\u00f3nde se encuentra y cu\u00e1les son sus retos.<\/p>\n

Hay varias \u00e1reas importantes que le ayudar\u00e1n a entender qui\u00e9n es su Avatar: Objetivos, Valores, Puntos de Dolor y Objeciones:<\/p>\n

\u00bfCUALES SON SUS OBJETIVOS?<\/h4>\n

\u00bfEntretenimiento para los ni\u00f1os? \u00bfParecer m\u00e1s profesional? \u00bfAmpliar su negocio? \u00bfHacer un trabajo de jardiner\u00eda mejor o m\u00e1s eficiente? Pueden ser muchas cosas diferentes.<\/p>\n

\u00bfCUALES SON SUS VALORES?<\/h4>\n

\u00bfSon morales? \u00bfLes gusta ayudar a los dem\u00e1s? \u00bfSon ego\u00edstas? \u00bfSon engre\u00eddos? De nuevo, un sinf\u00edn de variaciones.<\/p>\n

\u00bfRETOS Y PUNTOS DE DOLOR?<\/h4>\n

\u00bfEn qu\u00e9 \u00e1reas buscan ayuda? \u00bfQu\u00e9 pueden mejorar en sus vidas? \u00bfQu\u00e9 dificultades tienen, especialmente en lo que respecta a su marca y a lo que usted ofrece?<\/p>\n

Por ejemplo: Mar\u00eda siente que su piel est\u00e1 envejeciendo r\u00e1pidamente, que est\u00e1 envejeciendo. Est\u00e1 muy preocupada por eso. Sea cual sea tu producto, debe SOLUCIONAR algunos de estos problemas y tienes que aclararlo aqu\u00ed.<\/p>\n

\u00bfCUALES SON SUS OBJECIONES?<\/h4>\n

Esto es muy importante. Tendr\u00e1 que manejar sus objeciones a lo largo del camino y, como todo lo dem\u00e1s, esta es una habilidad que perfeccionar\u00e1 con el tiempo.<\/p>\n

Debe ser capaz de responder a estas preguntas con claridad: \u00bfPor qu\u00e9 mi avatar no comprar\u00eda mis productos? \u00bfSon demasiado caros? \u00bfHan hecho muchas malas compras anteriores que ya no crean en las marcas? \u00bfC\u00f3mo sabe mi Avatar que va a ser eficaz, o si es una estafa o una oferta demasiado buena para ser verdad?<\/p>\n

Hay muchas objeciones diferentes que un Avatar puede tener y es esencial que las descubras en tu investigaci\u00f3n. Utilizar\u00e1s TODA la informaci\u00f3n anterior que descubras para escribir tu copia, crear contenido y as\u00ed - conectar profundamente a tu Avatar con tu marca.<\/p>\n

INTERESES Y DEMOGRAF\u00cdA:<\/h4>\n

Hay dos puntos m\u00e1s que utilizar\u00e1s para seleccionar tu p\u00fablico objetivo (cubeta de personas) al que pondr\u00e1s tu mensaje:<\/p>\n

INTERESES:<\/h4>\n

What pages do they like? What products? What do they study? Where do they learn? Who do they follow? What brands are they interested in? High-end? Low-end?<\/p>\n

DEMOGRAF\u00cdA:<\/h4>\n

\u00bfCu\u00e1l es su edad, sexo, ubicaci\u00f3n, ocupaci\u00f3n, nivel de ingresos y educaci\u00f3n? \u00bfEst\u00e1n casados o son solteros? \u00bfSon propietarios o alquilan? La lista es interminable.<\/p>\n

QUE HACER AHORA:<\/h4>\n

Bueno, \u00bfhas entendido todo eso? Aseg\u00farate de hacerlo, porque es importante.<\/p>\n

Bien. Ahora toma un papel o abre un documento de WORD y ponte a trabajar. Sum\u00e9rgete en el mundo de la b\u00fasqueda de tu Avatar.<\/p>\n

Defining your avatar<\/p>\n

Esto es s\u00f3lo un comienzo. No es ni mucho menos todo, pero est\u00e1s en el camino. A lo largo del camino, repetir\u00e1s este proceso varias veces, encontrando nuevos avatares que puedes usar para probar nuevas audiencias y as\u00ed encontrar nuevos clientes y seguidores potenciales, \u00a1todo con la ayuda del monstruo de la publicidad de Facebook!<\/p>\n

Hazme saber tu opini\u00f3n en los comentarios m\u00e1s abajo.<\/p>","protected":false},"excerpt":{"rendered":"

En este post hablar\u00e9 del factor m\u00e1s importante en el que debes pensar como anunciante de Facebook: encontrar a tu AUDIENCIA.<\/p>\n

Y seguir\u00e1s oy\u00e9ndome hablar de esto durante la ETERNIDAD. \u00bfPor qu\u00e9? Porque s\u00f3lo la ignorancia de este factor es responsable de m\u00e1s fracasos, en cualquier tipo de marketing, que cualquier otra cosa. Este es el CAMPE\u00d3N indiscutible. La mayor parte de tus d\u00f3lares de publicidad, al principio de tu esfuerzo publicitario en Facebook, se gastar\u00e1 en encontrar una audiencia que puedas escalar.<\/p>","protected":false},"author":7,"featured_media":390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37],"tags":[30],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","tag-audienceavatarbuyer-personafacebookgary-vaynerchuckideal-customermarketing"],"yoast_head":"\nThe Most Important Factor in Facebook Marketing - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/the-most-important-factor-in-facebook-marketing-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Important Factor in Facebook Marketing - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"In this post I\u2019ll cover the single most important factor you must think with as a Facebook advertiser:\u00a0finding your AUDIENCE. 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