<\/span><\/p>\n
![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/09\/dallas-1.gif\")
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This guy is pretty well known in the football world as a great team leader, regardless of what some fans might think of him.<\/span><\/p>\n Being a great leader is much more than just being the person \u201cin charge\u201d of the team.<\/span><\/p>\n There\u2019s a lot of work that goes into leading a team.<\/span><\/p>\n But, when you get it right\u2026it\u2019s an awe-inspiring position to be in.<\/span><\/p>\n This non-Cowboy is a local hero since he is in the Tampa Bay Area and none other than Mr.Tom Brady.<\/span><\/p>\n You\u2019ve probably heard the name even if you don\u2019t watch Football, just like Christiano Ronaldo has, showing a lot of respect for Tom Brady\u2013and he plays soccer all the way in another country!<\/p>\n <\/span><\/p>\n But why and how has he been able to do that? One simple word. Leadership.<\/span><\/p>\n Tom Brady has proven that he\u2019s one amazing leader wherever he goes.<\/span><\/p>\n So what does it take to be an amazing leader? And before you say winning championships, remember that\u2019s only the byproduct of leadership.<\/span><\/p>\n We know leadership translates into our culture and brand, so what does it take to be an amazing leader?<\/span><\/p>\n As business owners, we come to work, solve what needs to be solved, and focus on what needs to be focused on.<\/span><\/p>\n But how do we make sure to become better leaders?<\/span><\/p>\n I think Tom Brady would say, \u201cLeading by example through your actions.\u201d<\/span><\/p>\n <\/p>\n Business owners make correct decisions and provide a healthy, productive environment.<\/span><\/p>\n But these things can seem a lot easier said than done, so how can you make sure you implement this?<\/span><\/p>\n I wish it was as easy as one stroke of a pen, but the truth is we can only practice our decision-making and learn from our mistakes.<\/span><\/p>\n No one will learn all the answers overnight, and if you know someone who can please send them my way, I will gladly take notes.<\/p>\n <\/span><\/p>\n For business owners, it\u2019s whether we\u2019re running a marketing campaign, setting a monthly budget, or testing ads.\u00a0<\/span><\/p>\n Practice is another way of saying \u201ctesting\u201d to find a winning outcome.<\/span><\/p>\n The other thing we can do to become amazing leaders like Tom Brady is provide a healthy environment.<\/span><\/p>\n This flies a little under the radar of most big corporations, but medium to small businesses have a lot of room to implement here.<\/span><\/p>\n Our employees learn through our actions, and it\u2019s our job to show them what can be done and what\u2019s possible.<\/span><\/p>\n But more importantly, provide them an environment where they can reach their true potential and grow.<\/p>\n <\/span><\/p>\n We provide them with thousands of dollars worth of training to give them more than the necessary tools to dominate this marketing game.<\/span><\/p>\n All this translates into your brand and the kind of culture you form over time.<\/span><\/p>\n The employees you turn into A+ players then turn into a Superbowl team with the correct guidance and tools.<\/span><\/p>\n And the results you get then communicate themselves into your branding, but it all starts with leadership.<\/span><\/p>\n So next time you look around your business and see something you don\u2019t like, ask yourself, \u201cWhat would the most successful leader I know do?\u201d<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" I\u2019m a big football fan. And my favorite team of all time is the Dallas Cowboys. But today, I want to share a lesson that I learned from a non-Cowboy.\u00a0 This guy is pretty well known in the football world as a great team leader, regardless of what some fans might think of him. Being […]<\/p>\n","protected":false},"author":7,"featured_media":38586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38,26],"tags":[381,382,380,383],"class_list":["post-38571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","category-blog","tag-building-solid-brand","tag-culture","tag-leadership-actions","tag-superbowl"],"yoast_head":"\n
But today, I want to share a lesson that I learned from a non-Cowboy.\u00a0<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/09\/giphy-19-1.gif\")
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But why do so many people admire Tom Brady? Maybe because he\u2019s won so many championships, sure.<\/span><\/p>\nLeadership Actions<\/b><\/h1>\n
So what do leaders actually do? Tom Brady practices like crazy and takes care of his team as well.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/09\/sharktank.gif\")
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So through Tom\u2019s actions, he\u2019s right; leadership is obtained through practice.\u00a0<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/09\/basketball.gif\")
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So at my agency, we don\u2019t hire talent strictly; we hire passion\u2014individuals who are passionate about learning and conquering the marketing world with our clients.<\/span><\/p>\n
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<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
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<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
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<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
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<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
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<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
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<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
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<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\")
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<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
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<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
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<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
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<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
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<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
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<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
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<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
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<\/span>It is also OPPORTUNITY. <\/span>
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<\/span>And it\u2019s a MASSIVE one at that. <\/span>
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<\/span>Trust me on this. \u00a0<\/span>
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<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
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<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
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<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\")
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<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
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<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
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<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
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<\/span>A new way to market with Influencer<\/b>
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<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
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<\/span>Ad-free videos can lead to more viewership<\/b>
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<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>