{"id":382,"date":"2018-06-25T00:00:00","date_gmt":"2018-06-25T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/announcement-the-facebook-marketing-ninja\/"},"modified":"2021-03-04T00:58:37","modified_gmt":"2021-03-04T00:58:37","slug":"announcement-the-facebook-marketing-ninja","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/announcement-the-facebook-marketing-ninja\/","title":{"rendered":"Announcement &#8211; The Facebook Marketing Ninja"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<em>In this episode I will explain why I am rebranding my podcast. I\u2019m going to start diving in to the biggest opportunity in our history for marketing our brand and\/or our services. I will also provide you with some tips regarding the subject of content marketing and how to go about implementing it. <\/em><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>Facebook: <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Announcement---The-Facebook-Marketing-Ninja-e126ch\/a-a2s7d6\" target=\"_blank\" rel=\"noopener noreferrer\">Announcement &#8211; The Facebook Marketing Ninja<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Announcement---The-Facebook-Marketing-Ninja-e126ch\/a-a2s7d6\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast Transcription<\/h3>\n<p>Hey guys, Manuel Su\u00e1rez here again with the formerly known Power of Marketing Podcast. Today, I decided to rebrand the channel because I realized that a lot of people\u2019s attention has been on the subject of learning really well how to dominate Facebook Marketing, Instagram, Messenger Marketing and all the current platforms that are really capturing attention right now and doing it better than anybody else.<\/p>\n<p>When I decided to name my podcast the Power of Marketing Podcast is because I didn\u2019t want to be known as the Facebook Guy only because the thing is that what I really am is a marketing guy. This is my area of skill. I happen to be really good at recognizing what works and what doesn\u2019t work when it comes to marketing for any particular business. It doesn\u2019t matter what it is. But, in that area of obsession that I\u2019ve had in the last several years, I\u2019ve become really really good, proficient on the subject of Facebook Marketing. When I say Facebook Marketing, I\u2019m talking about the greatest marketing opportunity of our lifetimes, of our existence in humanity. Because this is the thing, no other platform has made a level plain field when it comes to communicating a message and getting yourself in front of so many people. So, I\u2019ve been obsessed with the opportunity on Facebook and I got really good at it. Even though I\u2019ve done a lot of YouTube throughout the years and I\u2019ve built some big channels on YouTube and did a lot of Google Adwords and I\u2019ve done a lot of marketing towards websites and e commerce development, and Amazon, and all those things which is all of them are marketing. I am particularly concentrated on these platforms to feed all the systems. It doesn\u2019t matter if you have a local service or national or international, this is a platform that if you know how to use it, you can capture unlimited attention, because that\u2019s what it has &#8211; it has unlimited attention. And, you can build your businesses, it doesn&#8217;t matter what they are.<\/p>\n<p>So, I actually had the opportunity to work with all kinds of different entrepreneurs for the last couple of years and all kinds of models and businesses and I have realized that the opportunity penetrates any particular business that you have because all businesses provide a particular value that resolves somebody else\u2019s problem that they have or that improves somebody else\u2019s problem whether it is entertainment or health or consumer, whatever. You know what I mean? It\u2019s just like it applies to anything. So, my area of expertise, I\u2019m just announcing it here officially on this podcast. I\u2019m going to call myself the Facebook Marketing Ninja and that Facebook Marketing Ninja because that\u2019s the big word that I use. I remember from my earlier training days we used to talk about ninja techniques and ninja marketing and things like that. So, it\u2019s a word that has stuck by with me throughout the years and I think that really communicates what I\u2019m trying to do which is be really good in this subject of marketing, modern marketing, and concentrating right now in the biggest opportunities.<\/p>\n<p>So, to give you a specific of why I am all Facebook, I can give you a simple analogy of when you have a poker player that has a royal flush which is the best hand in poker. That poker player can do all kinds of poker faces. But if it has certain amount of chips, usually he goes all in because he knows that that hand that he has is a very unique hand, it cannot be beaten. So, what\u2019s going on right now with something like Facebook Marketing, again, Instagram, Messenger, Facebook, WhatsApp, they all revolve around the same company &#8211; Facebook &#8211; then, it doesn\u2019t make sense to actually pass on the hand that is actually capturing so much attention with so little money. So I\u2019m rebranding the podcast. This is my official announcement towards this new thing that I\u2019m going to go after because I realized that that\u2019s what people need and that\u2019s what they want &#8211; they want to learn how to use these platforms successfully, not just how to be a marketer but how to use the marketing potential of these platforms through the max.<\/p>\n<p>So, I\u2019m going to keep on talking to you guys about this. I want to get more questions from you. I have a lot of knowledge to share. I have a lot of understanding of this particular platform and how it works and what\u2019s the best way to go about using it. So I\u2019m going to be concentrating my education towards all of you guys to making you masters, making you ninjas on this subject because at the end of the day, the ones that are winning the game are the ones that have the most knowledge. That\u2019s how you win the game. With knowledge, you can actually dominate and control these platforms. It applies to everything else in life. If you\u2018re really good at riding a bicycle, then you can actually go on a bicycle and ride up and down and never fall. But if my son, 7 y\/o is not that good in a bicycle take his training wheels off or whatever, he\u2019s going to have a tough time riding that bicycle. So, everything revolves around knowledge. If you have the right knowledge, you can put it into play and see results. And it happens to me every single day of my life. I actually get some knowledge, I apply it and I see the results, I get blown away and then I can teach it and talk to you guys about it because this is the thing, what I\u2019m able to accomplish right now with my company, with my agency, with the people that I help is so incredible that I myself wouldn\u2019t dream about accomplishing all these stuff. And I\u2019ve seen it recently &#8211; people that actually learn what I\u2019m teaching and apply it and see the massive incredible results and what they get from it &#8211; it\u2019s simply amazing. So, what you can do with knowledge, it\u2019s empowering every individual to be able to accomplish what they dream about for themselves.<\/p>\n<p>So, I\u2019m going to be focusing on that. So, to answer one question that I got today on my Messenger which just so you guys know if you want to send me a question on Messenger, it\u2019s the easiest way for me to be able to see the questions coming in and I look at them every single day and I can engage now that I have attention from you guys there. You send me messages there, I\u2019m going to be replying to them and actually using them to provide more content and more education so you can tell me what you have in your mind, what you want to learn about, what are your struggles, what is an area that you want to explore a little bit more about.<\/p>\n<p>So, I got a question from a person that wrote to me on the Messenger today that she was asking me about the content strategy &#8211; how much content, how much should be done, what amount, she wanted to do certain amount of articles, blog posts and videos and all those questions. The answer is actually quite simple, you should do all of them or as much as you can. How much content is necessary in order to build your brand? It depends on you. You decide the speed that you want to go. If want to go 65 miles an hour, you can do that. If you want to go 150 miles an hour, I\u2019m always interested in going faster than everybody else because once you understand what your company and product is, what your service is, once you understand that there\u2019s another several thousand, hundreds of thousands or millions of people that are trying to accomplish the same, you know that the way you get ahead is that you have to work on doing more than everybody else. If you do more than everybody else, then, usually you will win, especially if you have the right knowledge. So doing more is always better.<\/p>\n<p>There\u2019s a saying in marketing, it talks about documenting what you do, your activities vs. creating. So, instead of going out there and create a content, you just document non-stop content. To summarize content, there\u2019s really only 4 basic ways in which you, a person or brand, a company can produce content. Those are either images that you can produce, which are graphic images or whatever that communicates visually what you are or you can do videos which is actually still very hot on YouTube, on Facebook, on Instagram, there\u2019s a lot of video going on. Or you can do written content. That\u2019s when we are talking about blogs, articles, long formed posts &#8211; those things also work. For writers, e-books, for providing value to people about your area of expertise, those things actually work really well. You can do them on Facebook, and on Instagram. And now, guess what, YouTube rolled out a feature for youtubers that have 10,000 subscribers or more which is called the community tab in which people can actually post, creators can post written content. They can actually post pictures. They can do text. So it\u2019s not just only a video platform. YouTube has become also a social media platform in which you can share all kinds of different thoughts, images and other things on it. So, that\u2019s another form of valued content.<\/p>\n<p>The fourth and final form of content which is actually really, really, powerful too and is growing like crazy is what you guys are listening to right now, this is audio content. Just so you guys know, the world is going in a direction of saving people time. So, whatever saves people time works. So, in my case, for the last couple of years, I\u2019ve been consuming a lot of content on audio through what they call podcast. This is actually really powerful because people can listen to it when they are on their cars, on the showers, on their exercise, or whatever it is that can actually keep doing something else while listening to content and actually learning about something that they actually want to learn about. So, this is really powerful too, because right now you have a platform like the one that I\u2019m using right now to communicate with you guys. I actually have a little microphone which is a $20 microphone that you can buy on Amazon and I plug it into my iPhone and I\u2019m communicating with you guys with a nice quality audio and it\u2019s for free, first of all. There\u2019s an app called Anchor which is this one right here A-N-C-H-O-R that allows you to create your own podcast in it and you can actually subscribe through Anchor for the Anchor platform, you can actually subscribe to all the important podcasts out there. Meaning that, if you want to have your podcast in the iTunes library, or if you want to have it on your Google Play Store, or Spotify, or Soundcloud, this single platform, Anchor, is all that you need, it sends them everywhere. It\u2019s so simple. I mean in my case, I can get on the car and talk to you guys about whatever is on my mind. I can actually just pull it out like right now, I\u2019m at the house and just having some thoughts. I\u2019m excited about the future and what\u2019s coming up then I can just get on the phone and talk to you guys about it. So that\u2019s a valid form of content.<\/p>\n<p>So, some people feel comfortable behind the camera like myself. I can deliver videos and seminars and get behind the camera and talk to the world and I\u2019m okay with that. I wasn\u2019t always like that. There was a point, maybe four years ago that I felt uncomfortable getting behind the camera. So it\u2019s something that you have to push through and get used to along the way if you are not comfortable behind the camera but you can just gather enough strength to be able to simply get it done and just start working on improving your area of confront on the area and getting behind the camera, that is the best way to go. What I recommend to everybody today that has a brand, it doesn\u2019t matter if you have an e commerce brand or if you have a business that has services, whatever it is, ideally, you&#8217;ll become comfortable behind a camera. Or there&#8217;s several of you in a business that becomes comfortable behind the camera because the content marketing world right now wants to stay connected with you. People are more inclined to give money to brands, faces they get familiar with, that they actually feel connected with, that they actually feel that they are providing value to them and in exchange they actually give them something back. So providing video quality content, lots of it &#8211; Facebook lives, talking about what you\u2019ve done, success stories of different people that you\u2019ve helped in the past, talking about a particular launch, setting expectation about something coming up, showing a behind the scenes of your work and how you get things done, a behind the scenes about your production, and the products being shipped out to Amazon, or whatever. Those things are really valuable because it starts connecting people with you. If you are a small business, people love to be able to flow power, energy to a small business, a story, a company that is actually doing it right and working hard to produce quality products. So, there\u2019s nothing like that. So, in short, my recommendation to all of you that are listening, if you are starting off, or if you are already on your way and you don&#8217;t know exactly how to go about it, four forms of content &#8211; images, video, audio, written word &#8211; do all of them. If you can do all of them, get really good at one of them or two of them and do those. Figure out what you\u2019re really good at and push on that. And then if you have other things you don\u2019t feel that comfortable with, well, try to develop them or try to get some people to actually compensate for that weakness on your case. But whatever it is, doing content right now in mass providing a lot of information about what you do and what you are and how you go about your business is essential.<\/p>\n<p>A platform like Facebook allows you to communicate several videos and several messages along the way. And you can actually establish a content strategy around your brand, around your product or service and let people know consistently about what you do. Keep it in mind that this is a long term strategy because whoever sees you today for the first time, chances are is not going to give you any money. But, as time goes on, and they get to see you again, and again, and again, and again, every single time, every single point of contact with you, they\u2019re going to feel more comfortable handing over their bank accounts, giving you whatever you are asking for. So at first, you do a lot of it and you start building those relationships. It\u2019s like when you start dating with your girl or with your man, it\u2019s a relationship building process. With your audience today is the same thing. It\u2019s something that before was not possible because before we didn\u2019t have a choice and we didn\u2019t have an opportunity to be able to actually create a content strategy. Why? Because it was not affordable. Like, in order for you to create a video ad, you had to bring in producers and you had to create a 30-second video ad and that was it! That was $20,000, $10,000 or whatever it is. And now you have to go ahead and push that same video over and over because now you can\u2019t afford a second video. That has gone off the table completely and now you have the ability to produce consistent videos with your own smartphone devices, with your own cameras. As simple as that. And just put them out there.<\/p>\n<p>So, the important thing to understand is that more content is better, not quality content &#8211; more content. If you develop quality along the way, then that\u2019s obviously going to help you. But right now, the concentration should be about the quantity and putting yourself out there and people will start loving you and appreciating you even if your quality is not that big because your message is true and you mean it, and you really want to change the world, and you want to help them, and your product really solves the problem for them and you\u2019re sincere about it and your small business and you really want to actually get your business booming because you believe in what you do and you\u2019re passionate about it.<\/p>\n<p>So in short, you\u2019ve got to get started and start putting some content out there and start letting the people know about what you do, what you are. Start establishing those relationships and start building yourself little by little. And if you have a big budget for marketing, then you can do it faster. But if you don\u2019t, you can go out your own pace because this is the cool thing about Facebook Marketing &#8211; some campaigns, you can do $2 a day. Some of them you can do $5 a day. Some of them you can do $10, $20 or whatever it is. So, it\u2019s really affordable to start putting your message out there about who you are, what you do and how you can help them.<\/p>\n<p>So if you have a part time job and you want to build business on the side then you have to start doing that. So for example, if you\u2019re really good at teaching and that\u2019s your thing, and you just want to blow up your school, you get more students in it because you get more passionate about helping students, then you start providing that value. Just start educating the world about what you do and how you do it and how you help people and you start putting people on the camera and yourself to talk about the success stories of being involved with your teachings. And then you start branding the school and what you do around it and you take pictures, and you do videos of it and you start positioning your school as a tough leader, as an authority on the subject as somebody that is really changing the world in the structure, in the system, in the educational, everything else about that. So, that\u2019s how you do it. So you keep on doing that and you keep on providing value and then you get behind the camera, and start developing that skill of talking to the world because today, still, in 2018, I can guarantee you that the people that can get behind the camera and provide good value and talk are still on the small percentage of this planet. So if you can get that done and start doing that, and start figuring out how to produce good quality video at a mass quantity which we all can because we have iPhones, because we have high quality android devices, because we have good quality audio, and we have all those things that our grandparents never had access to &#8211; ancestor, businessman never dreamed about.<\/p>\n<p>My grandpa, who was a very very popular businessman in Puerto Rico never even dreamed about having such potential and power that we have today literally on our hands. So from now on, I\u2019m going to keep on doing this consistently. I get really excited. I think this is something that helps me calm down because I have so much excitement that I want to find that channel to send that out to you guys. I think 2018 is going to be one of the biggest marketing year, if not, the biggest year. There\u2019s so many incredible things going on right now that we can build a business in one year that usually would take 10-15 years to get to those numbers. That\u2019s a special year. That\u2019s a special thing that we have going on right now in which we can capture so much attention and help so many people with our products and services that before, were not even accessible, we cannot even reach them, it is affordable and we have a level plain field and this is not an exaggeration. I\u2019m seeing it every single day. We are growing by leaps and bounds. Every single thing that I touch is simply exploding. So I\u2019m very excited about that. I\u2019m going to keep on sharing with you guys more stuff. Again, please go ahead and engage with me. Let me know what you\u2019re interested in. Send me a message on my Messenger &#8211; m.me\/manuelsuarezdigital. Send me a message, ask me a question, engage with me there and let me know your thoughts and other areas that you want me to cover. We\u2019re going to go and we\u2019re going to dive in deeply and try to make you through the podcast, become a really Facebook Ninja Marketer so you know how to get your brand whether it is your spare, your extra siding come side hustle, or your main business &#8211; how to get that business to explode to the next level in this era of opportunity that we have. The Facebook Marketing Ninja, that\u2019s going to be my new brand and my new name and I hope that you like the content and please stay connected and share with your friends. And if you can write a review about what you\u2019ve gotten so far with my podcast, that will be fantastic. Very excited about what\u2019s coming in the future and I hope to see you guys next time.<br \/>\n&nbsp;<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">Facebook: <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey guys, Manuel Su\u00e1rez here again with the formerly known Power of Marketing Podcast. Today, I decided to rebrand the channel because I realized that a lot of people\u2019s attention has been on the subject of learning really well how to dominate Facebook Marketing, Instagram, Messenger Marketing and all the current platforms that are really capturing attention right now and doing it better than anybody else.<\/p>","protected":false},"author":7,"featured_media":383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><em>In this episode I will explain why I am rebranding my podcast. I\u2019m going to start diving in to the biggest opportunity in our history for marketing our brand and\/or our services. I will also provide you with some tips regarding the subject of content marketing and how to go about implementing it. <\/em><\/p><p><em>I hope you enjoy the podcast!<\/em><\/p><p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p><p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/><em>Facebook: <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/><em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/><em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/><em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/><em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p><h3>\u00a0<\/h3><p>\u00a0<\/p><h3>Podcast File<\/h3><p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Announcement---The-Facebook-Marketing-Ninja-e126ch\/a-a2s7d6\" target=\"_blank\" rel=\"noopener noreferrer\">Announcement - The Facebook Marketing Ninja<\/a><\/p><p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Announcement---The-Facebook-Marketing-Ninja-e126ch\/a-a2s7d6\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p><p>\u00a0<\/p><h3>Podcast Transcription<\/h3><p>Hey guys, Manuel Su\u00e1rez here again with the formerly known Power of Marketing Podcast. Today, I decided to rebrand the channel because I realized that a lot of people\u2019s attention has been on the subject of learning really well how to dominate Facebook Marketing, Instagram, Messenger Marketing and all the current platforms that are really capturing attention right now and doing it better than anybody else.<\/p><p>When I decided to name my podcast the Power of Marketing Podcast is because I didn\u2019t want to be known as the Facebook Guy only because the thing is that what I really am is a marketing guy. This is my area of skill. I happen to be really good at recognizing what works and what doesn\u2019t work when it comes to marketing for any particular business. It doesn\u2019t matter what it is. But, in that area of obsession that I\u2019ve had in the last several years, I\u2019ve become really really good, proficient on the subject of Facebook Marketing. When I say Facebook Marketing, I\u2019m talking about the greatest marketing opportunity of our lifetimes, of our existence in humanity. Because this is the thing, no other platform has made a level plain field when it comes to communicating a message and getting yourself in front of so many people. So, I\u2019ve been obsessed with the opportunity on Facebook and I got really good at it. Even though I\u2019ve done a lot of YouTube throughout the years and I\u2019ve built some big channels on YouTube and did a lot of Google Adwords and I\u2019ve done a lot of marketing towards websites and e commerce development, and Amazon, and all those things which is all of them are marketing. I am particularly concentrated on these platforms to feed all the systems. It doesn\u2019t matter if you have a local service or national or international, this is a platform that if you know how to use it, you can capture unlimited attention, because that\u2019s what it has - it has unlimited attention. And, you can build your businesses, it doesn't matter what they are.<\/p><p>So, I actually had the opportunity to work with all kinds of different entrepreneurs for the last couple of years and all kinds of models and businesses and I have realized that the opportunity penetrates any particular business that you have because all businesses provide a particular value that resolves somebody else\u2019s problem that they have or that improves somebody else\u2019s problem whether it is entertainment or health or consumer, whatever. You know what I mean? It\u2019s just like it applies to anything. So, my area of expertise, I\u2019m just announcing it here officially on this podcast. I\u2019m going to call myself the Facebook Marketing Ninja and that Facebook Marketing Ninja because that\u2019s the big word that I use. I remember from my earlier training days we used to talk about ninja techniques and ninja marketing and things like that. So, it\u2019s a word that has stuck by with me throughout the years and I think that really communicates what I\u2019m trying to do which is be really good in this subject of marketing, modern marketing, and concentrating right now in the biggest opportunities.<\/p><p>So, to give you a specific of why I am all Facebook, I can give you a simple analogy of when you have a poker player that has a royal flush which is the best hand in poker. That poker player can do all kinds of poker faces. But if it has certain amount of chips, usually he goes all in because he knows that that hand that he has is a very unique hand, it cannot be beaten. So, what\u2019s going on right now with something like Facebook Marketing, again, Instagram, Messenger, Facebook, WhatsApp, they all revolve around the same company - Facebook - then, it doesn\u2019t make sense to actually pass on the hand that is actually capturing so much attention with so little money. So I\u2019m rebranding the podcast. This is my official announcement towards this new thing that I\u2019m going to go after because I realized that that\u2019s what people need and that\u2019s what they want - they want to learn how to use these platforms successfully, not just how to be a marketer but how to use the marketing potential of these platforms through the max.<\/p><p>So, I\u2019m going to keep on talking to you guys about this. I want to get more questions from you. I have a lot of knowledge to share. I have a lot of understanding of this particular platform and how it works and what\u2019s the best way to go about using it. So I\u2019m going to be concentrating my education towards all of you guys to making you masters, making you ninjas on this subject because at the end of the day, the ones that are winning the game are the ones that have the most knowledge. That\u2019s how you win the game. With knowledge, you can actually dominate and control these platforms. It applies to everything else in life. If you\u2018re really good at riding a bicycle, then you can actually go on a bicycle and ride up and down and never fall. But if my son, 7 y\/o is not that good in a bicycle take his training wheels off or whatever, he\u2019s going to have a tough time riding that bicycle. So, everything revolves around knowledge. If you have the right knowledge, you can put it into play and see results. And it happens to me every single day of my life. I actually get some knowledge, I apply it and I see the results, I get blown away and then I can teach it and talk to you guys about it because this is the thing, what I\u2019m able to accomplish right now with my company, with my agency, with the people that I help is so incredible that I myself wouldn\u2019t dream about accomplishing all these stuff. And I\u2019ve seen it recently - people that actually learn what I\u2019m teaching and apply it and see the massive incredible results and what they get from it - it\u2019s simply amazing. So, what you can do with knowledge, it\u2019s empowering every individual to be able to accomplish what they dream about for themselves.<\/p><p>So, I\u2019m going to be focusing on that. So, to answer one question that I got today on my Messenger which just so you guys know if you want to send me a question on Messenger, it\u2019s the easiest way for me to be able to see the questions coming in and I look at them every single day and I can engage now that I have attention from you guys there. You send me messages there, I\u2019m going to be replying to them and actually using them to provide more content and more education so you can tell me what you have in your mind, what you want to learn about, what are your struggles, what is an area that you want to explore a little bit more about.<\/p><p>So, I got a question from a person that wrote to me on the Messenger today that she was asking me about the content strategy - how much content, how much should be done, what amount, she wanted to do certain amount of articles, blog posts and videos and all those questions. The answer is actually quite simple, you should do all of them or as much as you can. How much content is necessary in order to build your brand? It depends on you. You decide the speed that you want to go. If want to go 65 miles an hour, you can do that. If you want to go 150 miles an hour, I\u2019m always interested in going faster than everybody else because once you understand what your company and product is, what your service is, once you understand that there\u2019s another several thousand, hundreds of thousands or millions of people that are trying to accomplish the same, you know that the way you get ahead is that you have to work on doing more than everybody else. If you do more than everybody else, then, usually you will win, especially if you have the right knowledge. So doing more is always better.<\/p><p>There\u2019s a saying in marketing, it talks about documenting what you do, your activities vs. creating. So, instead of going out there and create a content, you just document non-stop content. To summarize content, there\u2019s really only 4 basic ways in which you, a person or brand, a company can produce content. Those are either images that you can produce, which are graphic images or whatever that communicates visually what you are or you can do videos which is actually still very hot on YouTube, on Facebook, on Instagram, there\u2019s a lot of video going on. Or you can do written content. That\u2019s when we are talking about blogs, articles, long formed posts - those things also work. For writers, e-books, for providing value to people about your area of expertise, those things actually work really well. You can do them on Facebook, and on Instagram. And now, guess what, YouTube rolled out a feature for youtubers that have 10,000 subscribers or more which is called the community tab in which people can actually post, creators can post written content. They can actually post pictures. They can do text. So it\u2019s not just only a video platform. YouTube has become also a social media platform in which you can share all kinds of different thoughts, images and other things on it. So, that\u2019s another form of valued content.<\/p><p>The fourth and final form of content which is actually really, really, powerful too and is growing like crazy is what you guys are listening to right now, this is audio content. Just so you guys know, the world is going in a direction of saving people time. So, whatever saves people time works. So, in my case, for the last couple of years, I\u2019ve been consuming a lot of content on audio through what they call podcast. This is actually really powerful because people can listen to it when they are on their cars, on the showers, on their exercise, or whatever it is that can actually keep doing something else while listening to content and actually learning about something that they actually want to learn about. So, this is really powerful too, because right now you have a platform like the one that I\u2019m using right now to communicate with you guys. I actually have a little microphone which is a $20 microphone that you can buy on Amazon and I plug it into my iPhone and I\u2019m communicating with you guys with a nice quality audio and it\u2019s for free, first of all. There\u2019s an app called Anchor which is this one right here A-N-C-H-O-R that allows you to create your own podcast in it and you can actually subscribe through Anchor for the Anchor platform, you can actually subscribe to all the important podcasts out there. Meaning that, if you want to have your podcast in the iTunes library, or if you want to have it on your Google Play Store, or Spotify, or Soundcloud, this single platform, Anchor, is all that you need, it sends them everywhere. It\u2019s so simple. I mean in my case, I can get on the car and talk to you guys about whatever is on my mind. I can actually just pull it out like right now, I\u2019m at the house and just having some thoughts. I\u2019m excited about the future and what\u2019s coming up then I can just get on the phone and talk to you guys about it. So that\u2019s a valid form of content.<\/p><p>So, some people feel comfortable behind the camera like myself. I can deliver videos and seminars and get behind the camera and talk to the world and I\u2019m okay with that. I wasn\u2019t always like that. There was a point, maybe four years ago that I felt uncomfortable getting behind the camera. So it\u2019s something that you have to push through and get used to along the way if you are not comfortable behind the camera but you can just gather enough strength to be able to simply get it done and just start working on improving your area of confront on the area and getting behind the camera, that is the best way to go. What I recommend to everybody today that has a brand, it doesn\u2019t matter if you have an e commerce brand or if you have a business that has services, whatever it is, ideally, you'll become comfortable behind a camera. Or there's several of you in a business that becomes comfortable behind the camera because the content marketing world right now wants to stay connected with you. People are more inclined to give money to brands, faces they get familiar with, that they actually feel connected with, that they actually feel that they are providing value to them and in exchange they actually give them something back. So providing video quality content, lots of it - Facebook lives, talking about what you\u2019ve done, success stories of different people that you\u2019ve helped in the past, talking about a particular launch, setting expectation about something coming up, showing a behind the scenes of your work and how you get things done, a behind the scenes about your production, and the products being shipped out to Amazon, or whatever. Those things are really valuable because it starts connecting people with you. If you are a small business, people love to be able to flow power, energy to a small business, a story, a company that is actually doing it right and working hard to produce quality products. So, there\u2019s nothing like that. So, in short, my recommendation to all of you that are listening, if you are starting off, or if you are already on your way and you don't know exactly how to go about it, four forms of content - images, video, audio, written word - do all of them. If you can do all of them, get really good at one of them or two of them and do those. Figure out what you\u2019re really good at and push on that. And then if you have other things you don\u2019t feel that comfortable with, well, try to develop them or try to get some people to actually compensate for that weakness on your case. But whatever it is, doing content right now in mass providing a lot of information about what you do and what you are and how you go about your business is essential.<\/p><p>A platform like Facebook allows you to communicate several videos and several messages along the way. And you can actually establish a content strategy around your brand, around your product or service and let people know consistently about what you do. Keep it in mind that this is a long term strategy because whoever sees you today for the first time, chances are is not going to give you any money. But, as time goes on, and they get to see you again, and again, and again, and again, every single time, every single point of contact with you, they\u2019re going to feel more comfortable handing over their bank accounts, giving you whatever you are asking for. So at first, you do a lot of it and you start building those relationships. It\u2019s like when you start dating with your girl or with your man, it\u2019s a relationship building process. With your audience today is the same thing. It\u2019s something that before was not possible because before we didn\u2019t have a choice and we didn\u2019t have an opportunity to be able to actually create a content strategy. Why? Because it was not affordable. Like, in order for you to create a video ad, you had to bring in producers and you had to create a 30-second video ad and that was it! That was $20,000, $10,000 or whatever it is. And now you have to go ahead and push that same video over and over because now you can\u2019t afford a second video. That has gone off the table completely and now you have the ability to produce consistent videos with your own smartphone devices, with your own cameras. As simple as that. And just put them out there.<\/p><p>So, the important thing to understand is that more content is better, not quality content - more content. If you develop quality along the way, then that\u2019s obviously going to help you. But right now, the concentration should be about the quantity and putting yourself out there and people will start loving you and appreciating you even if your quality is not that big because your message is true and you mean it, and you really want to change the world, and you want to help them, and your product really solves the problem for them and you\u2019re sincere about it and your small business and you really want to actually get your business booming because you believe in what you do and you\u2019re passionate about it.<\/p><p>So in short, you\u2019ve got to get started and start putting some content out there and start letting the people know about what you do, what you are. Start establishing those relationships and start building yourself little by little. And if you have a big budget for marketing, then you can do it faster. But if you don\u2019t, you can go out your own pace because this is the cool thing about Facebook Marketing - some campaigns, you can do $2 a day. Some of them you can do $5 a day. Some of them you can do $10, $20 or whatever it is. So, it\u2019s really affordable to start putting your message out there about who you are, what you do and how you can help them.<\/p><p>So if you have a part time job and you want to build business on the side then you have to start doing that. So for example, if you\u2019re really good at teaching and that\u2019s your thing, and you just want to blow up your school, you get more students in it because you get more passionate about helping students, then you start providing that value. Just start educating the world about what you do and how you do it and how you help people and you start putting people on the camera and yourself to talk about the success stories of being involved with your teachings. And then you start branding the school and what you do around it and you take pictures, and you do videos of it and you start positioning your school as a tough leader, as an authority on the subject as somebody that is really changing the world in the structure, in the system, in the educational, everything else about that. So, that\u2019s how you do it. So you keep on doing that and you keep on providing value and then you get behind the camera, and start developing that skill of talking to the world because today, still, in 2018, I can guarantee you that the people that can get behind the camera and provide good value and talk are still on the small percentage of this planet. So if you can get that done and start doing that, and start figuring out how to produce good quality video at a mass quantity which we all can because we have iPhones, because we have high quality android devices, because we have good quality audio, and we have all those things that our grandparents never had access to - ancestor, businessman never dreamed about.<\/p><p>My grandpa, who was a very very popular businessman in Puerto Rico never even dreamed about having such potential and power that we have today literally on our hands. So from now on, I\u2019m going to keep on doing this consistently. I get really excited. I think this is something that helps me calm down because I have so much excitement that I want to find that channel to send that out to you guys. I think 2018 is going to be one of the biggest marketing year, if not, the biggest year. There\u2019s so many incredible things going on right now that we can build a business in one year that usually would take 10-15 years to get to those numbers. That\u2019s a special year. That\u2019s a special thing that we have going on right now in which we can capture so much attention and help so many people with our products and services that before, were not even accessible, we cannot even reach them, it is affordable and we have a level plain field and this is not an exaggeration. I\u2019m seeing it every single day. We are growing by leaps and bounds. Every single thing that I touch is simply exploding. So I\u2019m very excited about that. I\u2019m going to keep on sharing with you guys more stuff. Again, please go ahead and engage with me. Let me know what you\u2019re interested in. Send me a message on my Messenger - m.me\/manuelsuarezdigital. Send me a message, ask me a question, engage with me there and let me know your thoughts and other areas that you want me to cover. We\u2019re going to go and we\u2019re going to dive in deeply and try to make you through the podcast, become a really Facebook Ninja Marketer so you know how to get your brand whether it is your spare, your extra siding come side hustle, or your main business - how to get that business to explode to the next level in this era of opportunity that we have. The Facebook Marketing Ninja, that\u2019s going to be my new brand and my new name and I hope that you like the content and please stay connected and share with your friends. And if you can write a review about what you\u2019ve gotten so far with my podcast, that will be fantastic. Very excited about what\u2019s coming in the future and I hope to see you guys next time.<\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Announcement - The Facebook Marketing Ninja - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/announcement-the-facebook-marketing-ninja\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcement - The Facebook Marketing Ninja - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey guys, Manuel Su\u00e1rez here again with the formerly known Power of Marketing Podcast. 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