<\/span><\/p>\n
\u201cWait, what Manuel?! You want to make money?\u201d Yes, I want to make money, and McDonald’s wants to make money, Amazon wants to make money, Walmart, etc. want to make money so if you\u2019re anything like any of us you want to make money too.<\/span><\/p>\n <\/p>\n But here\u2019s why: we all want to help people, and serve them.<\/span><\/p>\n And the best way to serve people is to have multiple products and services to provide them.<\/span><\/p>\n But, when and how do you get those products and services in front of people?<\/span><\/p>\n Well, one way is through your advertising and sometimes through your organic content.<\/span><\/p>\n Another way is with upsells and downsells.<\/span><\/p>\n <\/p>\n Think back to the iconic McDonald’s sentences, \u201cWould you like to supersize that?\u201d And then the downsell would be \u201cWould you like fries with that?\u201d<\/span><\/p>\n The concept of making more money with extra offers is exactly what I\u2019m talking about and there are some powerful apps to help you execute this strategy.<\/span><\/p>\n <\/p>\n One of the most effective ways to increase average order value is to offer add-ons and upsells at checkout.\u00a0<\/span><\/p>\n When you present customers with relevant additional products, you can encourage them to spend more per order!\u00a0<\/span><\/p>\n Upselling is an effective strategy for businesses that want to maximize their sales process quicker, and it\u2019s even more important for businesses with low-cost items.\u00a0<\/span><\/p>\n For example, ecommerce stores could offer free shipping or 10% Off of the product you choose to upsell them.\u00a0<\/span><\/p>\n So when you increase average order value, your business can boost your revenue, relying less on acquiring new customers (although I still recommend you focus on that too).<\/span><\/p>\n <\/p>\n The power of the downsell comes in when the person denies the upsell you offer them.<\/span><\/p>\n It\u2019s another way of saying, \u201cBut wait there\u2019s more!\u201d and you could increase the discount percentage or offer another product with a discount.<\/span><\/p>\n <\/p>\n But if you find yourself feeling against using discounts, take into consideration that you\u2019d probably spend more than 10% or 20% of your product to reacquire that customer, so why not encourage them to take action right then and there?<\/span><\/p>\n Downsells are second to upsells when it comes to importance, but if you really want to hit it out of the park you\u2019d definitely include them in your checkout process.<\/span><\/p>\n <\/p>\n There is one side effect to including upsells and downsells to your checkout process, and it\u2019s an increase in sales.<\/span><\/p>\n A tough but durable side effect many successful business owners have to endure, I know.<\/span><\/p>\n So if you have a Shopify store as my clients do, then you\u2019d highly benefit from using \u201cOne Click Upsell\u201d by Zipify Pages created by my friend, Ezra Firestone.<\/span><\/p>\n I don\u2019t get any commission from sharing that but I do get to help other business owners everyday especially with this app.<\/span><\/p>\n <\/p>\n This game of business is very competitive, the least we can do is increase the amount of sales we acquire and give ourselves a boost!<\/span><\/p>\n If this blog piqued your interest, give it a like, comment or share it with someone who would benefit from reading it, and help the algorithm push it out to more people.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" All healthy businesses have multiple products and services. Because the more things you can offer people, the more people you can help, and the more money you can make. \u201cWait, what Manuel?! You want to make money?\u201d Yes, I want to make money, and McDonald’s wants to make money, Amazon wants to make money, Walmart, […]<\/p>\n","protected":false},"author":7,"featured_media":37999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[362,361,363,360],"class_list":["post-37985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-average-order-value","tag-downsell","tag-multiple-sales","tag-upsell"],"yoast_head":"\n
<\/span>![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/grocery-store-1.gif\")
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Because the more things you can offer people, the more people you can help, and the more money you can make.<\/span><\/p>\nUpsells & Downsells<\/b><\/h2>\n
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If you\u2019re not familiar with those terms yet here it is on a bumper sticker: They\u2019re extra offers you make after a person has made a buying decision.<\/span><\/p>\nAverage Order Value<\/b><\/h2>\n
Downsell Power<\/b><\/h2>\n
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You don\u2019t need to always include a discount, that’s purely for example.\u00a0<\/span><\/p>\nMultiple Sales<\/b><\/h2>\n
![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/season-1-nextflix.gif\")
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If you don\u2019t have a Shopify store then try searching for apps that increase average order value on your website provider.<\/span><\/p>\n
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<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
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<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
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<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
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<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
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<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
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<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
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<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
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<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
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<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
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<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
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<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
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<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
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<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
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<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
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<\/span>It is also OPPORTUNITY. <\/span>
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<\/span>And it\u2019s a MASSIVE one at that. <\/span>
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<\/span>Trust me on this. \u00a0<\/span>
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<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
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<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
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<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\")
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<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
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<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
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<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
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<\/span>A new way to market with Influencer<\/b>
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<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
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<\/span>Ad-free videos can lead to more viewership<\/b>
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<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>