<\/span><\/p>\n <\/span><\/p>\n What does this really mean?<\/span><\/p>\n We\u2019re not talking about babies keeping you up at night here, we\u2019re talking about what is keeping your ideal customers up at night!<\/span><\/p>\n For many people, there\u2019s a big problem they need help solving.\u00a0<\/span><\/p>\n And if you can provide a solution that would make them shake their spouse awake in the middle of the night to tell them\u2026\u00a0<\/span><\/p>\n \u201cI FOUND THE ANSWER!\u201d<\/span><\/i><\/p>\n Then you\u2019ll win that customer a majority of the time.<\/span><\/p>\n Use yourself as an example, and let\u2019s say the fear of staying at the same level of profits is keeping you up at night, constantly making you think of ways to increase it.<\/span><\/p>\n Now, if someone wanted to target you and help you solve that specific problem they\u2019d have you hooked!<\/span><\/p>\n Of course you\u2019d still have to see how trustworthy they are, but that\u2019s a whole other strategy, right now we\u2019re just talking about what keeps your ideal customer up at night and how to use what I like to call \u201cThe Irresistible Offer.\u201d<\/span><\/p>\n If you didn\u2019t know , finding out what keeps them up at night is just one half of the job, the other half involves using \u201cThe Irresistible Offer.\u201d<\/span><\/p>\n Let me tell you a quick story to help elaborate\u2026<\/span><\/p>\n I had a mastermind meeting at some point and there was some talk about not getting enough traffic, the quality of leads, etc.<\/span><\/p>\n And something we often overlook when we get into the weeds of things isn\u2019t these traffic factors or the color of the buy now buttons, but more importantly The Irresistible Offer.<\/span><\/p>\n The Irresistible Offer is made up of things for how your product or service is structured.<\/span><\/p>\n That may sound like a very broad statement, but the truth is there is no template for this kind of thing because every product or service is so unique with their own different components.<\/span><\/p>\n All I can say is that an Irresistible Offer should make your ideal customer say, \u201cI\u2019d be stupid to say no to this!\u201d<\/span><\/p>\n <\/p>\n Why? Because everyone and their mothers are offering this kind of deal!!<\/span><\/p>\n Car dealerships (at least the smart ones) do a really good job of structuring Irresistible Offers.<\/span><\/p>\n There\u2019s one around my city that offers free oil changes for life when you buy a car from them AND a 6 year warranty to avoid full price fixes.<\/span><\/p>\n It\u2019s smart because that\u2019s what they advertise as added bonuses!\u00a0<\/span><\/p>\n Now they start making you think \u201cI can save this much on oil changes AND I don\u2019t have to pay outrageous prices to fix my car by the time I get another one.\u201d<\/span><\/p>\n They let you test drive it, which is the equivalent of the Free Trial or Free Demo, but the salesman also mentions a free tank of gas on the house when you buy it, which with inflation\u2026 is quite generous these days.<\/span><\/p>\n And once you buy the car the salesman offers you $100 dollars for everyone you bring in who buys a car.<\/span><\/p>\n That doesn\u2019t have to do with the offer per se, it\u2019s just a good piece of valuable information to mention.<\/span><\/p>\n But back to our local dealership\u2013That\u2019s right the power of Irresistible Offer doesn\u2019t end there.<\/span><\/p>\n Guess what happens now?<\/span><\/p>\n The car dealership just made the sale, now as the buyer you\u2019ll be coming back to the dealership for your free oil changes and you know what happens when they check your oil?<\/span><\/p>\n They say, \u201cWe found this and that wrong with your car so it would usually be $1,500 but thankfully you have the warranty so now it\u2019s only $200.\u201d<\/span><\/p>\n And it\u2019s their job to provide you with the necessary repairs of your car legally, so they are doing you a service that now makes you feel relieved and you get the service you paid for and more!\u00a0<\/span><\/p>\n AKA more bang for your buck!<\/span><\/p>\n <\/p>\n So what do you think keeps people up at night in this situation? The spending tons of money on repairs and oil changes or being able to test drive the car?<\/span><\/p>\n If you\u2019re a sane person you\u2019d say, \u201cThe outrageous amounts of money!\u201d<\/span><\/p>\n Not the test drive, free trial, free demo, etc.<\/span><\/p>\n So now the dealership has you coming back and this is one of the most important parts of a business owner’s strategy\u2026 Increasing their customers’ Lifetime Value.<\/span><\/p>\n All with the power of knowing what keeps them up at night and executing it with an Irresistible Offer.<\/span><\/p>\n Apply these principles to your ecommerce business, local business or service business and you\u2019ll see how much more people will stick around.<\/span><\/p>\n Now go find out what keeps your ideal customers up at night and structure your Irresistible Offer!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cWhat keeps them up at night?\u201d What does this really mean? We\u2019re not talking about babies keeping you up at night here, we\u2019re talking about what is keeping your ideal customers up at night! For many people, there\u2019s a big problem they need help solving.\u00a0 And if you can provide a solution that would make […]<\/p>\n","protected":false},"author":7,"featured_media":37938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[353,256,355,354],"class_list":["post-37926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-customers","tag-ecommerce-business","tag-irresistible-offers","tag-local-business"],"yoast_head":"\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/stressed-episode-1-300x225.gif\")
<\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/shut-up-1.gif\")
<\/p>\n
You\u2019ll see a lot of software for example offer a Free Demo or Free Trial to use their product before you sign up, this is exactly the OPPOSITE of an Irresistible Offer!<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/animation-1.gif\")
<\/p>\n
Now you\u2019re coming back with no worries about spending outrageous amounts of money on repairs, you got your free tank of gas on the house AND are still getting free oil changes.\u00a0<\/span><\/p>\n
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
<\/span>
<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
<\/span>
<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
<\/span>
<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
<\/span><\/i>
<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
<\/p>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
<\/span>
<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\")
<\/span><\/i><\/p>
<\/span>
<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
<\/span>
<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
<\/span>
<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
<\/span>
<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
<\/span>
<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\")
<\/p>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
<\/p>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
<\/span>
<\/span>Ad-free videos can lead to more viewership<\/b>
<\/span>
<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>